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P&G Beauty & Grooming Launches Campaign to Help College Students Put Their Best Professional Face Forward

P&G Beauty & Grooming announced today the launch of a nationwide campaign, entitled Face the World, to educate college students on the importance of creating a unique online identity. With the support of LinkedIn experts, brands like Aussie, CoverGirl, Gillette and Olay will join forces to provide students with the beauty, grooming and career advice needed to help them create a personal brand that appeals to recruiters.

Now more than ever, students are challenged to lean on their individuality and showcase what sets them apart from the other 1.6 million students expected to graduate with a bachelor’s degree in 2014*. This challenge not only prompts students to re-think what defines them offline, but online as well. And while creating an online persona for a more personal social platform is as easy as uploading a favorite “selfie,” there is a gap with students struggling with how to properly and confidently show up on a more professional networking site. However, evidence shows that a picture is worth a thousand words and can give students a competitive edge – according to LinkedIn, 90% of employers say the first thing they notice is a photo and LinkedIn Profiles are 11X more likely to be viewed if a photo is included**.

This spring, students will have the opportunity to walk away with a refreshed LinkedIn Profile complete with a new professional headshot via Face the World’s three-city college tour. Brands including Aussie, CoverGirl, Gillette, Olay, Secret and Venus along with LinkedIn will visit University of Georgia on April 24, University of San Francisco on April 30 and Northwestern University in May to offer students exclusive beauty & grooming services, the opportunity to take a professional profile photo and meet with LinkedIn career specialists to seamlessly update their profile. The campus events are aimed at educating students on the ground about the building blocks to help them earn recognition from recruiters who visit the site on an ongoing basis to identify smart, solid talent allowing them to remain a contender in today’s competitive job market.

The positive and much-needed program message attracted the support of leading fashion stylist George Kotsiopoulos. “In today’s 24/7, plugged-in world, first impressions are just as powerful online as they are offline,” says Kotsiopoulos. “The key to creating an online identity is remembering that no one is better at being you than you. Through Face the World, I'm looking forward to offering my expertise to help soon-to-be grads gain the confidence to own who they are and reach for their dreams.”

To learn more about Face the World and to take advantage of George Kotsiopoulos’ beauty, grooming and fashion tips for a professional look along with valuable career advice from LinkedIn, visit www.facetheworldirl.com.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

*Statistic provided by the National Association of Colleges and Employers
**Statistic provided by LinkedIn

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