Welcome!

News Feed Item

Post Foods' Honeycomb® Invites Fans To "Shine On" With Teen Sensation Jacob Latimore

Series of Weekly Instagram Challenges Encourage Youth to Share their Creativity and Win Big

PARSIPPANY, N.J., April 21, 2014 /PRNewswire/ -- Post Honeycomb® launched today an exciting program in collaboration with recording artist, actor and teen sensation Jacob Latimore, to encourage teens nationwide to showcase their creativity. Honeycomb "Shine On" aims to inspire teens and tweens through a series of playful social challenges on Instagram. Fans can embark on a creative journey along with their friends, taking on new challenges for a chance to win exciting prizes, including the chance to meet Jacob Latimore.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/7184351-post-foods-honeycomb-shine-on-jacob-latimore-instagram-challenges

Honeycomb launches "Shine On" campaign April 21, 2014

Each Monday, beginning April 21 through May 26, Honeycomb's Instagram page, @HoneycombCereal, will announce a new challenge and invite fans to grab their crew to show how they shine. Once the challenge is completed, they can upload their photo or video entry on Instagram using the official hashtag, #HoneycombShine. One submission will be randomly selected each week for prizes ranging from headphones and speakers to a guitar signed by Jacob! Once a completed challenge is entered into the weekly drawing, it will also be eligible for the Grand Prize, to be chosen on June 2. One Grand Prize winner will receive VIP treatment at one of Jacob Latimore's summer tour stops, including a meet-and-greet breakfast with Jacob, airfare and hotel accommodations. Since no VIP treatment would be complete without an entourage, the winner will bring two friends on the journey, along with a legal guardian.

"Our Honeycomb fans are creative, outspoken and ready to shine. We're excited to work with Jacob Latimore as he embodies the spirit of this campaign – to promote positivity and encourage teens to be true to themselves and shine on," said Michael Caruso, Assistant Brand Manager for Honeycomb. "Instagram is such a highly engaging platform among teens, we knew it was the place to build the Honeycomb community and launch this campaign. We have some really fun challenges to showcase our fans' music, dance and fashion talents, and by encouraging group participation we know they're going to grab their friends and pull out all the stops to wow us."

Not only will Jacob be interacting with Honeycomb fans through social media, he will be meeting many of them at meet-and-greets in Houston, Atlanta and New York City. For official Honeycomb "Shine On" contest rules, please visit www.honeycombshine.com. For more information, please visit www.postfoods.com/our-brands/honeycomb, www.instagram.com/honeycombcereal or www.facebook.com/PostHoneycomb.

About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1895. Post's portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®.  Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com.  

About Jacob Latimore
At just 17 years old, Jacob Latimore is an undeniable talent in the worlds of television, film and music. Represented by Crown World Entertainment with a label home at the renowned RCA Records, powerful teams have aligned to push this emerging superstar to the forefront of an industry built on talent and hard work.

Jacob has appeared on an array of television shows and has now transitioned into blockbuster films. He starred in Black Nativity in November 2013, and most recently appeared in the major motion picture Ride Along. Jacob is gearing up to promote his next film, The Maze Runner, set to release in September 2014. Jacob's talent on screen matches his talent on stage. He's an energetic and innovative musician whose performances captivate audiences with dynamic and relatable music. His new single "Heartbreak" is a hit with fans, and is amplifying anticipation for his summer tour.

http://www.welovejacob.com/us/home
https://www.facebook.com/jacoblatimore
https://twitter.com/jacoblatimore
https://www.youtube.com/user/welovejacob
https://myspace.com/jacoblatimore
https://www.youtube.com/user/JacobLatimoreVEVO

Honeycomb launches "Shine On" campaign with teen sensation, Jacob Latimore

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/7184351-post-foods-honeycomb-shine-on-jacob-latimore-instagram-challenges

SOURCE Post Foods, LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
The Transparent Cloud-computing Consortium (T-Cloud) is a neutral organization for researching new computing models and business opportunities in IoT era. In his session, Ikuo Nakagawa, Co-Founder and Board Member at Transparent Cloud Computing Consortium, will introduce the big change toward the "connected-economy" in the digital age. He'll introduce and describe some leading-edge business cases from his original points of view, and discuss models & strategies in the connected-economy. Nowad...
Data center, on-premise, public-cloud, private-cloud, multi-cloud, hybrid-cloud, IoT, AI, edge, SaaS, PaaS... it's an availability, security, performance and integration nightmare even for the best of the best IT experts. Organizations realize the tremendous benefits of everything the digital transformation has to offer. Cloud adoption rates are increasing significantly, and IT budgets are morphing to follow suit. But distributing applications and infrastructure around increases risk, introdu...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching o...
Founded in 2002 and headquartered in Chicago, Nexum® takes a comprehensive approach to security. Nexum approaches business with one simple statement: “Do what’s right for the customer and success will follow.” Nexum helps you mitigate risks, protect your data, increase business continuity and meet your unique business objectives by: Detecting and preventing network threats, intrusions and disruptions Equipping you with the information, tools, training and resources you need to effectively m...
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital tr...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes. We are offering early bird savings...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, software-defined solution with rich machine ...
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee A...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Inzata is a powerful, revolutionary data analytics platform for integrating, exploring, and analyzing data of any kind, from any source, at massive scale. Powerful AI-assisted Modeling and a patented analytics engine help users quickly load, blend and model raw and unstructured data into powerful enterprise data models, actionable real-time analytics and engaging visualizations. Go beyond spreadsheets and slides and compose a powerful narrative about how your business is performing, and how y...