Welcome!

News Feed Item

Why Data Center Efficiency in the 2000s is like Paper Recycling in 1970s

On the first Earth Day on April 22, 1970, the World Wide Web existed only in research labs, “texting” was something you wrote in a notebook and the closest thing to a data center was the public library. On that day, millions of people gathered at events around the country to learn, share and work toward innovative solutions to protect our natural resources. In advance of Earth Day, Jeff Schnitzer, general manager, GE’s Critical Power business (NYSE: GE), discussed recent trends in data center energy efficiency.

“In 1970, we worried about landfills and paper waste, some 44,310,000 tons of it annually1. Today, those things that were on paper now are in digital format, with an estimated 639,800 gigabytes of that digital information2 passing through data centers every minute. Forty-four years later, Earth Day 2014 reminds us to examine the impact data centers have on our natural resources and sustainability and the strides being made by businesses and governments to meet new data center energy efficiency levels,” said Schnitzer.

According to the U.S. Environmental Protection Agency, data centers account for up to 2.5 percent of the total electricity generated in the United States. Schnitzer added, “There are a number of technology innovations that contribute to the overall energy efficiency of data centers.” Some examples include:

  • Capturing Free Cooling: About 30 percent of all data center energy is used to cool servers and information technology equipment with power-hungry air conditioning chiller units, which are used at both the server rack and printed circuit board levels. Many companies today are investing in “free cooling” technology to draw in exterior ambient temperatures to keep data center systems cool and to reduce energy. In 2013, Facebook unveiled a new data center in Sweden that uses free cooling technology that harnesses the average exterior temperature of 34 degrees Fahrenheit3.
  • A Few Percent Matters: According to Frost & Sullivan, raising energy efficiency levels of uninterruptible power supply (UPS) systems in data centers from 90 to 98 percent can save the United States $3 billion annually in energy costs. CoreSpace, a GE customer in Dallas, is saving an estimated $25,000 a year with its eBoost*-equipped, multi-mode UPS systems operating at 99 percent efficiency.
  • Overnight Ice: To lower the temperature at its 538,000 square foot data center in Phoenix, i/o Data Centers engineered a set of cooling tanks filled with a mix of ice balls and glycol that are chilled during the night when electricity is less expensive and used to cool data center equipment during the day4.
  • Modular Power: With data center capacity expected to expand by 33 percent over each of the next five years5, squeezing more capacity and efficiency from existing data facilities is vital to sustain growth. Containerized, or modular, data center and power protection units—such as GE’s PowerMod* technology—connected to existing facilities lets companies scale the capacity and energy use they need. These outside units use ambient air to reduce excess heating and energy consumption.
  • Mining Energy: To save energy costs, Iron Mountain built its data center in a former limestone mine in Pennsylvania. It keeps the data operation cool by letting the subterranean walls absorb as much 1.5 British thermal units of energy per square foot4.
  • Powering the World’s Cell Towers: Powering the world’s 640,000 off-grid cell towers with diesel generators burns more than 11 billion liters of diesel a year. Hybridizing a cell tower using GE’s innovative sodium nickel chloride Durathon* batteries cuts fuel consumption at sites by up to 50 percent and can enable more towers worldwide to be powered by renewable sources such as solar. Cutting fuel consumption by up to 50 percent delivers significant cost savings for the industry and reduces greenhouse gas emissions from each off-grid cell tower.

“As we create, share and use more and more data in our business and personal lives, data center energy efficiency will remain one of the great challenges facing the industry,” continued Schnitzer. “The innovations we’re deploying today not only provide real and immediate benefits, they are leading the way to new solutions for tomorrow.”

GE’s Critical Power business provides mission-critical applications with end-to-end power product and service solutions that maximize uptime and power efficiency. The solutions add to GE’s broader Industrial Solutions portfolio of leading technologies designed for the delivery, management and optimization of electrical power for customers across multiple industries. To learn more about GE’s Critical Power business visit: www.gecriticalpower.com.

About GE

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.

Follow GE’s Critical Power business on Twitter @GEcriticalpower.

The figures cited in this release unless otherwise noted, are based on industry-standard information or data collected by GE in the deployment of critical power systems. The results cited are not a guarantee of performance or specific results, and individual results may vary based on specifications and operating conditions.

*Trademark of the General Electric Company; may be registered in one or more countries.

1 Earth 911 - United States Waste in Numbers then and Now 
2 Intel - What Happens in an Internet Minute? 
3 BusinessWeek - Inside the Arctic Circle, Where Your Facebook Data Lives 
4 CIO – 7 Innovative Data Center Designs 
5 IHS - Containerized Data Centers - World - 2012

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...