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CE Industry Recycles 620 Million Pounds of Electronics in 2013

The Consumer Electronics (CE) industry set a new record in 2013 with the responsible recycling of 620 million pounds of electronics in the United States, more than double the total of three years ago, according to the Third Annual Report of the eCycling Leadership Initiative, released today by the Consumer Electronics Association (CEA)®. The Initiative is a CE industry effort, led by CEA, to increase collaboration among CE manufacturers, retailers, collectors, recyclers, non-governmental organizations and governments at all levels.

“We want to make recycling electronics as easy as purchasing electronics,” said Gary Shapiro, president and CEO, CEA. “Electronics recycling is a national issue, and CEA continues to work toward a national solution to replace the complicated patchwork of rules that varies from state to state.”

The 2013 U.S. ecycling total is an increase of 35 million pounds over the 2012 level (585 million pounds) and more than twice the amount recycled in 2010 (300 million pounds). The report also reveals:

  • Apple, Best Buy, Dell, and DIRECTV set themselves apart as Initiative Leaders, each recycling more than 125 percent of the consumer hardware recycling goals set by CEA for 2013;
  • By the end of last year, more than 99 percent recycling by eCycling Leadership Initiative participants was conducted in third-party certified recycling facilities;
  • More than 8,000 responsible recycling locations are now available to consumers throughout the continental U.S., Alaska, Hawaii and Puerto Rico.

The eCycling Leadership Initiative includes a stretch goal to increase the amount of electronics recycled responsibly to one billion pounds annually by 2016, also known as the Billion Pound Challenge. Additionally, the Initiative plans to grow the number of collection opportunities available to consumers, improve consumer awareness of available ecycling collection sites and provide transparent metrics on ecycling efforts.

“The eCycling Leadership Initiative participants and CEA have made great progress educating consumers about how and where to responsibly recycle their electronics,” said Walter Alcorn, vice president of environmental affairs and industry sustainability, CEA. “Through easy-to-use online tools and consumer-focused campaigns more consumers are now aware of recycling opportunities available in their communities.”

CEA continues to enhance consumer education efforts about ecycling and energy efficiency through the website GreenerGadgets.org. The site includes tips to help consumers live green, buy green, and recycle responsibly. By entering a zip code, consumers can locate the closest responsible recycling opportunity sponsored by the CE industry and/or third party-certified recyclers.

CEA also produced and distributed public service announcements for radio and television on the importance of electronics recycling. To view and listen go to CE.org/ecycle or click here.

About CEA:

The Consumer Electronics Association (CEA) is the technology trade association representing the $208 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media.

UPCOMING EVENTS

  • Digital Patriots Dinner
    April 29, 2014, Washington, DC
  • CES on the Hill
    April 30, 2014, Washington, DC
  • 2014 Technology & Standards Spring Forum
    May 19-23, 2014, Seattle, WA
  • CES Unveiled Warsaw
    June 17, 2014, Warsaw, Poland
  • CE Week
    June 23-27, 2014, New York, NY
    • CE Week Exhibits
      June 25-26, 2014, New York, NY
  • CES Unveiled Sao Paulo
    September 23, 2014, Sao Paulo, Brazil
  • CEA Innovate!
    Sept. 30-Oct. 2, 2014, Phoenix, AZ
  • CES Unveiled Paris
    October 22, 2014, Paris, France
  • CES Unveiled New York
    November 11, 2014, New York, NY
  • CES Unveiled Las Vegas
    January 4, 2015, Las Vegas, NV
  • 2015 International CES
    January 6-9, 2015, Las Vegas, NV

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