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Cabot® Creamery's 'Pedal For Good' ShopRite® Store Challenge Starts April 26 At Greater Morristown Area ShopRite

Customers To Ride Human-Powered Bike Blender To Benefit Area Food Pantries at ShopRite Earth Day Celebration

CABOT, Vt., April 21, 2014 /PRNewswire/ -- Do you love to ride a bike and have fun? If so, mark your calendar and get ready for Cabot Creamery Cooperative's 'Pedal For Good' ShopRite Store Challenge – a great way to stretch your legs and do good for area food pantries that begins April 26 at the Greater Morristown ShopRite in Cedar Knolls, NJ.  The launch of the seven-store "Pedal For Good" Shoprite Store Challenge coincides with ShopRite's Earth Day 2014 celebration at its Cedar Knolls store that features an Earth Day scavenger hunt, reusable shopping bag exchange, Children's Green Bean seed planting class, cooking demonstrations, earth-friendly vendors featuring Eco Kindness cleaning products, Naturally Beautiful Edible Garden hydroponic plants and herbs, organic wine sampling, Sylvania eco-friendly light bulbs, juice bar samples, and the Cabot Human-Powered Blender Bike.

Cabot Creamery Cooperative logo

Customers will compete to blend Cabot Greek-Style Vanilla Bean Yogurt Smoothies on the blender bike and rack up as many miles as they can as part of a seven-store challenge to award Cabot Cheese to area food pantries.

"We're inviting ShopRite customers to hop on our human-powered blender bike to make Cabot Smoothies and 'Pedal For Good'," says Cabot Marketing Manager Karen Houchens. "Starting with the Cedar Knolls store, the bike will travel to seven area ShopRite supermarkets where customers will be challenged to rack up as many miles as they can on the blender bike.  Cabot will donate 200 pounds of Cheddar Cheese to the winning store's food pantry of choice and the other six stores will each win 50 pounds of Cabot Cheddar for the food pantries of their choice.  It's a win-win event for everyone involved and a fun way for ShopRite customers to help provide local food pantries with much-needed dairy products."

The 'Pedal For Good' ShopRite Store Challenge takes place from 11 am to 2 pm at each location and includes stops on:

April 26 - ShopRite at 178 E Hanover Ave, Cedar Knolls, NJ (Earth Day celebration)
May 3 - ShopRite at 483 S Livingston Ave, Livingston, NJ
May 10 - ShopRite at 2401 Route 22 W., Union, NJ
May 17 - ShopRite at 2 Clubhouse Drive at Route 31 South, Washington, NJ
May 31 - ShopRite at 1 Rooney Circle, West Orange, NJ
June 7 - ShopRite at 93 Morristown Rd, Bernardsville, NJ
June 14 - ShopRite at 601 US Highway, 206 Hillsborough, NJ

"Kicking off the 'Pedal For Good' Store Challenge during ShopRite's Earth Day celebration is a perfect match for Cabot," Houchens added.  "As a dairy cooperative owned by 1200 farm families located throughout New England and upstate New York, Cabot is totally focused on sustainability and being eco-friendly.  As stewards of their farmlands, our farmers are committed to eco-friendly farming.  For example, on several farms, we turn cow waste into electrical energy through our Cow Power program.  And we helped develop a pioneering 'Sustainability Metrics' program where we examine all aspects of our farming and plant operations to reduce waste, save energy, minimize usage of fossil fuels, and develop best practices to be as green as possible.  It's a daily effort that has resulted in successes both big and small," says Houchens.

"Pedal for Good is a great way to engage customers in ShopRite's commitment to care for the environment and our communities," said William Sumas, Executive Vice President and Vice Chairman of the Board for Village Super Market, Inc. "These events are not only a great way to kick off our Earth Day celebrations but this fun challenge also enables us to help our neighbors in need alongside the dedicated food banks who are on the front lines every day, fighting hunger in the community."

About Cabot Creamery Cooperative
Cabot Creamery Cooperative has been in continuous operation in Vermont since 1919, and makes a full line of cheeses, yogurt, sour cream, cottage cheese and butter. Widely known as makers of "The World's Best Cheddar," Cabot is owned by the 1200 dairy farm families of Agri-Mark, the Northeast's premier dairy cooperative, with farms located throughout New England and upstate New York. For more information on Cabot, visit: http://www.cabotcheese.coop.

Cabot Creamery Cooperative is the world's first cheese maker and dairy cooperative to achieve B Corporation Certification, a validation of its attention to environmental and social impacts on stakeholders.

About Village Super Market, Inc.

Greek immigrants Nick and Perry Sumas opened the first Village Supermarket in 1937. Just under 10 years later the brothers joined Wakefern, becoming one of the cooperative's earliest members. As the Sumas family grew, so too did their business. Today, the publicly traded company, including Nick's sons James and Robert, and Perry's sons William and John, and their children and extended family, operate 29 ShopRite supermarkets located in northern, central and southern New Jersey, Maryland and Pennsylvania.

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States.  With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week.  A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves.  Through its ShopRite Partners In Caring program, ShopRite has donated $33 million to 1,700 worthy charities and food banks since the program began in 1999.  As a title sponsor of the LPGA's ShopRite Classic, ShopRite has raised more than $26 million for local organizations, hospitals and community groups.  Progressive Grocer named ShopRite its 2011 Retailer of the Year and Supermarket News awarded ShopRite its 2011 Retail Excellence Award.  For more information, please visit www.ShopRite.com.

Cabot Contact: Bob Schiers
1.888.214.9444 or [email protected] 
ShopRite Contact: Santina Stankevich
732.906.5932 or [email protected]

Logo - http://photos.prnewswire.com/prnh/20120213/MM52737LOGO

SOURCE Cabot Creamery Cooperative

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