Welcome!

News Feed Item

Standard Media Index (SMI) March 2014 Ad Spend Report: U.S. Media Market Highlights

"SMI's total market spend indicates +17.7% growth year over year for Q1 2014"

NEW YORK, April 21, 2014 /PRNewswire/ -- Standard Media Index (SMI) Ad Spend Report

SMI pools aggregated Ad Spend data from a number of agency groups. SMI's proprietary methodology captures approximately 60 percent of total agency spend, offering timely, unparalleled visibility into global macro and micro market dynamics. 

Standard Media Index.

CAVEAT: With approximately 60 percent of total agency spend, SMI data does not capture 100 percent of US Ad Spend. However, it does provide strong directional data for measuring market trends, enabling clients to more quickly and accurately analyze their businesses and react to those changes.

  • Total ad revenues for March, compared to last year, grew +16.5%.
  • Total Television spend for Q1 2014 was up +21.2% YOY, while Digital ad revenue saw +22.9% YOY growth for the same period.  
  • Both SMI Digital and Television showed strong growth in key Product Categories for Q1 2014 YOY:
    • Automotive (+42.8% Digital growth; +45.8% Television growth)
    • Pharmaceuticals (+50% Digital growth; 38.2% Television growth)
  •  Q1 Broadcast TV ad revenue beat that of Cable TV YOY in the following SMI Product Categories:
    • Automotive (+25.7% cable growth; +70.3% broadcast growth)
    • Pharmaceuticals (+28.2% cable growth, +55.9% broadcast growth)
    • Travel, Tourism & Hospitality (+20.8% cable growth, +27.2% broadcast growth)
  • In Q1 2014, Magazines outgrew Digital and Television in the Automotive advertiser category (+58.8% YOY).
  • The Product Categories that showed the most growth for 2014 CYTD were Toys & Video Games (+61.9% YOY), Automotive (+40% YOY), and Financial Services (+30.9%).

SMI Television Market

Broadcast TV:

  • Broadcast television ad spend grew +24.3% in Q1 2014 and +11.7% in March over 2013.
  • Due to the NCAA tournament, CBS is the share leader among top Broadcast networks in March, despite remaining flat over the same month last year.
  • ABC (+32.4%), which aired the 2014 Academy Awards, held the second highest share for the month, and helped drive Broadcast growth over March 2013. 
  • Still fueled by the 2014 Winter Olympics, NBC remained the share leader of the Broadcast networks for Q1 2014, with +30.5% YOY growth.

Cable TV:

  • Cable television posted +27.5% growth in March over 2013, and +20.3% YOY growth for the CYTD.
  • ESPN remained the share leader among SMI top Cable networks for Q1 2014, with 8.2% share and +7.9% growth over the same period last year.
  • TNT, which also airs March Madness games, grew +10.9% YOY in March.
  • For Q1 2014, 18 of the top 20 SMI Cable networks showed an increase in advertising revenue, led by AMC (+63.5%) which aired the season finale of Walking Dead, BET (+55.2%), and History (+33.9%).

SMI Digital Market 

  • SMI's Digital market continued to post double-digit monthly growth for March (+22.2% YOY).
  • Twitter, the driver of YOY Digital growth for Q1 2014, exceeded Total Digital growth and Total Market growth in the Finance, Beauty, and Automotive product categories.

SMI Print Market

  • In Newspapers, The Wall Street Journal dropped -19% YOY for Q1.  This helped drive the -14.4% decline in overall Newspaper ad revenue for Q1 2014. 
  • USA Today and Los Angeles Times both showed YOY growth for the same period, with +1% and +34.8% respectively.  
  • The Q1 Magazine market showed -4.5% decline for 2014 YOY. 
  • Eleven Magazine titles within the top 20 showed positive YOY growth for the CYTD, including US Weekly (+17.9%), The New York Times Magazine (+41.3%), and Marie Claire (+18.9%).

SMI Radio Market

  • Radio saw a slight increase for both March 2014 (+2.9% YOY) and the first Quarter of 2014 (+3.4% YOY).
  • Clear Channel Media and Entertainment, the share leader among SMI's top Radio owners, saw +4.9% growth for the first Quarter.
  • CBS Radio, with the second largest share, enjoyed a +6.5% YOY increase in ad spend for Q1 2014.

About SMI's Ad Spend Data

SMI's data enables Media Owners to track their growth and share against a sizable aggregated benchmark. SMI's proprietary methodology captures approximately 60 percent of total agency spend, offering timely, unparalleled visibility of global macro and micro market dynamics. SMI data is aggregated spend from agency groups in the United States. 

The SMI data access enables better and faster analytics to feed strategy, negotiations and fuel growth.

SMI Terms of Use

SMI growth figures are not a direct indication of a company's quarterly financial earnings and should not be identified as so without SMI's approval.

Purpose of the Report

This report and any data provided in connection with it is provided by SMI Media Inc (SMI) and is created from data and information from a variety of third party sources.  It contains analysis of the data by SMI and SMI's commentary (Report).  The Report is intended to assist buyers of media and media owners in the conduct of their businesses.  The Report is solely for use by media buyers authorized under a media buyer agreement with SMI and persons or entities that subscribe to the Report (User) strictly in accordance with, as the case may be, the terms of its media buyer agreement or, for other recipients, the customer terms set out in its subscriber agreement with SMI and subject to the terms and disclaimers below.  Where this report is provided to a recipient in the absence of any commercial agreement with SMI all restrictions on use, warranties and limitations of liability apply.  If the User does not agree to these terms and disclaimers, the User should not use the Report. 

Restrictions on use

The Report is made available only for use in the United States for the User's own internal business purposes or as otherwise expressly approved in writing by SMI. 

Except where a media buyer is specifically permitted under the terms of its media buyer agreement with SMI, or where another recipient of the Report is specifically permitted under its subscriber agreement with SMI, the User acknowledges and agrees that it must not (and must not allow or authorize any third party to) use, copy, store, save, transmit, reproduce, distribute, disclose, display, sell, publish, broadcast or circulate the Report or any information, material or underlying data contained in the Report to any third party.  The Report should not be regarded as providing financial product advice, does not constitute any recommendation and is not intended to influence any decision in relation to securities.  Information, data, analysis, commentary, opinion or research contained in the Report may be price sensitive and should not be disclosed or used in connection with the acquisition or disposal of securities.

Limitation of liability and warranties

The Report may contain errors or omissions and is provided on an 'as is' basis.  As the data and information obtained from third parties, SMI does not warrant, guarantee, or make any representation regarding the use or the results of the use of the Report including, but not limited to, the correctness, accuracy, reliability, or currency of the Report.    The Report does not contain all advertising and media buying expenditure in the United States.  SMI does not warrant, guarantee or make any representation regarding the completeness of advertising expenditure referred to in the Report.  Except for liability that cannot by law be excluded, SMI accepts no responsibility for and will not be liable, whether in contract, tort (including negligence) or otherwise, for any loss, liability, cost or expense including any indirect or consequential expenses, losses, damages or costs, loss of profit and lost revenue arising directly or indirectly as a result of the use of or reliance on the Report.  To the maximum extent permitted by law, SMI's total liability to the User for all losses, damages and causes of action (in contract, tort, negligence or otherwise) will be limited in aggregate to, in the case of other recipients, an amount equal to the fees paid by the recipient for the Report in the calendar year in which the liability arose. 

Intellectual property rights

SMI reserves all rights.  SMI warrants that, to the best of its knowledge as at the date of publication, the Report does not infringe the intellectual property rights of any third party.  Copyright in the Report is owned by SMI.

PRESS CONTACT: Leili-Jones, Jessee, SMI Media, Inc., [email protected], 646-374-3996

Photo - http://photos.prnewswire.com/prnh/20130613/NY31447LOGO

SOURCE Standard Media Index

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.