Welcome!

News Feed Item

Standard Media Index (SMI) March 2014 Ad Spend Report: U.S. Media Market Highlights

"SMI's total market spend indicates +17.7% growth year over year for Q1 2014"

NEW YORK, April 21, 2014 /PRNewswire/ -- Standard Media Index (SMI) Ad Spend Report

SMI pools aggregated Ad Spend data from a number of agency groups. SMI's proprietary methodology captures approximately 60 percent of total agency spend, offering timely, unparalleled visibility into global macro and micro market dynamics. 

Standard Media Index.

CAVEAT: With approximately 60 percent of total agency spend, SMI data does not capture 100 percent of US Ad Spend. However, it does provide strong directional data for measuring market trends, enabling clients to more quickly and accurately analyze their businesses and react to those changes.

  • Total ad revenues for March, compared to last year, grew +16.5%.
  • Total Television spend for Q1 2014 was up +21.2% YOY, while Digital ad revenue saw +22.9% YOY growth for the same period.  
  • Both SMI Digital and Television showed strong growth in key Product Categories for Q1 2014 YOY:
    • Automotive (+42.8% Digital growth; +45.8% Television growth)
    • Pharmaceuticals (+50% Digital growth; 38.2% Television growth)
  •  Q1 Broadcast TV ad revenue beat that of Cable TV YOY in the following SMI Product Categories:
    • Automotive (+25.7% cable growth; +70.3% broadcast growth)
    • Pharmaceuticals (+28.2% cable growth, +55.9% broadcast growth)
    • Travel, Tourism & Hospitality (+20.8% cable growth, +27.2% broadcast growth)
  • In Q1 2014, Magazines outgrew Digital and Television in the Automotive advertiser category (+58.8% YOY).
  • The Product Categories that showed the most growth for 2014 CYTD were Toys & Video Games (+61.9% YOY), Automotive (+40% YOY), and Financial Services (+30.9%).

SMI Television Market

Broadcast TV:

  • Broadcast television ad spend grew +24.3% in Q1 2014 and +11.7% in March over 2013.
  • Due to the NCAA tournament, CBS is the share leader among top Broadcast networks in March, despite remaining flat over the same month last year.
  • ABC (+32.4%), which aired the 2014 Academy Awards, held the second highest share for the month, and helped drive Broadcast growth over March 2013. 
  • Still fueled by the 2014 Winter Olympics, NBC remained the share leader of the Broadcast networks for Q1 2014, with +30.5% YOY growth.

Cable TV:

  • Cable television posted +27.5% growth in March over 2013, and +20.3% YOY growth for the CYTD.
  • ESPN remained the share leader among SMI top Cable networks for Q1 2014, with 8.2% share and +7.9% growth over the same period last year.
  • TNT, which also airs March Madness games, grew +10.9% YOY in March.
  • For Q1 2014, 18 of the top 20 SMI Cable networks showed an increase in advertising revenue, led by AMC (+63.5%) which aired the season finale of Walking Dead, BET (+55.2%), and History (+33.9%).

SMI Digital Market 

  • SMI's Digital market continued to post double-digit monthly growth for March (+22.2% YOY).
  • Twitter, the driver of YOY Digital growth for Q1 2014, exceeded Total Digital growth and Total Market growth in the Finance, Beauty, and Automotive product categories.

SMI Print Market

  • In Newspapers, The Wall Street Journal dropped -19% YOY for Q1.  This helped drive the -14.4% decline in overall Newspaper ad revenue for Q1 2014. 
  • USA Today and Los Angeles Times both showed YOY growth for the same period, with +1% and +34.8% respectively.  
  • The Q1 Magazine market showed -4.5% decline for 2014 YOY. 
  • Eleven Magazine titles within the top 20 showed positive YOY growth for the CYTD, including US Weekly (+17.9%), The New York Times Magazine (+41.3%), and Marie Claire (+18.9%).

SMI Radio Market

  • Radio saw a slight increase for both March 2014 (+2.9% YOY) and the first Quarter of 2014 (+3.4% YOY).
  • Clear Channel Media and Entertainment, the share leader among SMI's top Radio owners, saw +4.9% growth for the first Quarter.
  • CBS Radio, with the second largest share, enjoyed a +6.5% YOY increase in ad spend for Q1 2014.

About SMI's Ad Spend Data

SMI's data enables Media Owners to track their growth and share against a sizable aggregated benchmark. SMI's proprietary methodology captures approximately 60 percent of total agency spend, offering timely, unparalleled visibility of global macro and micro market dynamics. SMI data is aggregated spend from agency groups in the United States. 

The SMI data access enables better and faster analytics to feed strategy, negotiations and fuel growth.

SMI Terms of Use

SMI growth figures are not a direct indication of a company's quarterly financial earnings and should not be identified as so without SMI's approval.

Purpose of the Report

This report and any data provided in connection with it is provided by SMI Media Inc (SMI) and is created from data and information from a variety of third party sources.  It contains analysis of the data by SMI and SMI's commentary (Report).  The Report is intended to assist buyers of media and media owners in the conduct of their businesses.  The Report is solely for use by media buyers authorized under a media buyer agreement with SMI and persons or entities that subscribe to the Report (User) strictly in accordance with, as the case may be, the terms of its media buyer agreement or, for other recipients, the customer terms set out in its subscriber agreement with SMI and subject to the terms and disclaimers below.  Where this report is provided to a recipient in the absence of any commercial agreement with SMI all restrictions on use, warranties and limitations of liability apply.  If the User does not agree to these terms and disclaimers, the User should not use the Report. 

Restrictions on use

The Report is made available only for use in the United States for the User's own internal business purposes or as otherwise expressly approved in writing by SMI. 

Except where a media buyer is specifically permitted under the terms of its media buyer agreement with SMI, or where another recipient of the Report is specifically permitted under its subscriber agreement with SMI, the User acknowledges and agrees that it must not (and must not allow or authorize any third party to) use, copy, store, save, transmit, reproduce, distribute, disclose, display, sell, publish, broadcast or circulate the Report or any information, material or underlying data contained in the Report to any third party.  The Report should not be regarded as providing financial product advice, does not constitute any recommendation and is not intended to influence any decision in relation to securities.  Information, data, analysis, commentary, opinion or research contained in the Report may be price sensitive and should not be disclosed or used in connection with the acquisition or disposal of securities.

Limitation of liability and warranties

The Report may contain errors or omissions and is provided on an 'as is' basis.  As the data and information obtained from third parties, SMI does not warrant, guarantee, or make any representation regarding the use or the results of the use of the Report including, but not limited to, the correctness, accuracy, reliability, or currency of the Report.    The Report does not contain all advertising and media buying expenditure in the United States.  SMI does not warrant, guarantee or make any representation regarding the completeness of advertising expenditure referred to in the Report.  Except for liability that cannot by law be excluded, SMI accepts no responsibility for and will not be liable, whether in contract, tort (including negligence) or otherwise, for any loss, liability, cost or expense including any indirect or consequential expenses, losses, damages or costs, loss of profit and lost revenue arising directly or indirectly as a result of the use of or reliance on the Report.  To the maximum extent permitted by law, SMI's total liability to the User for all losses, damages and causes of action (in contract, tort, negligence or otherwise) will be limited in aggregate to, in the case of other recipients, an amount equal to the fees paid by the recipient for the Report in the calendar year in which the liability arose. 

Intellectual property rights

SMI reserves all rights.  SMI warrants that, to the best of its knowledge as at the date of publication, the Report does not infringe the intellectual property rights of any third party.  Copyright in the Report is owned by SMI.

PRESS CONTACT: Leili-Jones, Jessee, SMI Media, Inc., [email protected], 646-374-3996

Photo - http://photos.prnewswire.com/prnh/20130613/NY31447LOGO

SOURCE Standard Media Index

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...