Click here to close now.




















Welcome!

Related Topics: @CloudExpo, Java IoT, Linux Containers, Containers Expo Blog, Cloud Security, SDN Journal

@CloudExpo: Article

Outpacing Your Competition with a Cloud Services Brokerage

One of the biggest advantages of cloud computing is the ability to respond quickly to opportunity

Every company worries about competition. When I ran a large enterprise solutions organization, I took steps every day to ensure we were outpacing the competition. Frequently this involved making "build" vs "buy" decisions for the various product parts or services we needed to drive our business. In each discussion, I would ask my staff: "What is going to help us move faster or be more efficient? What will help us beat our competition?"

In today's business world, IT is a significant driver of competitive advantage and the same considerations of "build" vs "buy" apply to IT, just as they do to other parts of the business.

Imagine the following exchange between a Line of Business executive and CIO of a company:

LOB executive: "We need this new business application to be launched before the end of summer to take advantage of back-to-school spending."

CIO: "That's less than six months away. We've looked at your requirements and we can have the solution built and operating close to back-to-school time."

LOB Exec: "Close to? Exactly when?"

CIO: "For sure, before Thanksgiving."

LOB Exec: [rolls his eyes] "Too late. We'll be the only player in the market without an offer"

CIO: "How do you know that? It will take time for others as well."

LOB Exec: "Not necessarily. With cloud services brokerage, you can design and match the requirements of your business application against the capabilities of multiple cloud providers as well as private cloud to determine best fit. You are basically doing a build vs buy analysis and if speed is important as it is, you BUY a solution for almost immediate deployment. You get a Bill of Materials before you decide and use it to track actual spend versus plan."

CIO: "We all want things sooner, but don't you prefer the comfort of knowing that it is in-house and fully compliant?"

LOB Exec: "Who said anything about not being compliant. We can make sure any solution we deploy includes services like application load balancing, security, and back-up and recovery to be compliant. They are all part of the criteria for matching the best fit solution."

What we can't lose sight of is that IT is an enabler to a higher priority responsibility - making the right business decision to outpace the competition. Sometimes it is BUILD, but sometimes it will be BUY. A Cloud Services Brokerage is all about streamlining the Cloud "Buy" process to take the risk and complexity out of cloud consumption. Cloud consumption is the consumerization of IT. Like all consumerization processes, cloud consumption is increasingly about the user experience and less about the operational details. Consumers - Line of Business - just want cloud to work predictably and responsively. Their business is not IT; they are focused on being the best bank, manufacturer or consumer goods company.

One of the biggest advantages of cloud computing is the ability to respond quickly to opportunity. The challenge then is how to choose intelligently among the many cloud choices to match capabilities to your needs. Cloud Services Brokers enable enterprises to normalize evaluation across providers, match provider capabilities against workload requirements, aggregate and procure multiple services to create a complete solution, and control and benchmark actual spend-versus-plan. A company's growing cloud spend are random decisions to remain competitive.

As a result, enterprises can align the consumption experience with the businesses' requirements so all IT spend, public or private, is optimal, repeatable, controllable and compliant. And best of all, the LOB and CIO are aligned on being the best bank, manufacturer or consumer goods company that is outpacing their competition.

More Stories By Brad Anderson

Brad Anderson, President and Chief Operating Officer at Gravitant, is a highly accomplished senior executive with more than 25 years of experience in the IT industry. Prior to Gravitant, he was the President of the Enterprise Solutions Group at Dell, which he grew to more than $12B in revenue. Under his leadership, Dell transformed its enterprise business from an infrastructure manufacturer to an enterprise solutions provider across compute, storage, networking and cloud computing. Prior to Dell, Brad was Senior Vice President at Hewlett

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
"We do data integration for B2B also application to application, and we do data management and enable Big Data," explained Pat Adamiak, Vice President, Product Marketing at Liaison Technologies, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
"ProfitBricks was founded in 2010 and we are the painless cloud - and we are also the Infrastructure as a Service 2.0 company," noted Achim Weiss, Chief Executive Officer and Co-Founder of ProfitBricks, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...