Welcome!

News Feed Item

Aimia, a global leader in loyalty, invests in Spain's Travel Club

Travel Club strengthens its expertise with the addition of Aimia as a program partner

MONTREAL and MADRID, April 22, 2014 /PRNewswire/ - Aimia Inc. (TSX:AIM) ("Aimia"), a global leader in loyalty management, has acquired a 25 per cent stake in Travel Club, Spain's largest coalition loyalty program. Aimia, which operates loyalty programs in more than 20 countries, becomes a joint owner of Travel Club alongside Iberia, Repsol and Eroski.

Travel Club has 6 million members, 30 business partners and generated revenues of €40 million in 2013. Aimia will draw on its international experience to grow Travel Club's member base, deliver more value to members and attract partners from new sectors including finance, fashion, insurance and telecoms.

Aimia's expertise includes growing Nectar, the UK's leading coalition loyalty program, from a start-up company to a multi-national business in the space of ten years. Today, Nectar has a UK membership base of 19 million - more than 50 per cent of UK households. Aimia has also built a significant presence in the Italian customer loyalty market through Nectar Italia.

Aimia's wider coalition portfolio includes Aeroplan in Canada, as well as investments in Air Miles Middle East, Club Premier in Mexico, and China's first coalition loyalty program, China Rewards.

Jan-Pieter Lips, Regional President, EMEA, Aimia, said, "There is huge potential to take Travel Club into more households across Spain.  Consistent with our strategy in other markets, we'll be transporting the experience we have gained building Nectar into a major force in UK customer loyalty to help Travel Club's partners create deeper relationships with new and existing customers as Spain's economy continues to turn a corner."

Santiago Pérez, Director General of Travel Club, said, "Customer loyalty has become even more important to businesses, and the opportunity to work with the most innovative organization in the industry marks a significant moment for Travel Club. Aimia's expertise in delivering smart, data-driven loyalty analytics worldwide makes the company a natural partner for us."

Marc Allsop, Senior Vice President, Head of Global Business Development, Aimia said, "We are delighted to be investing alongside some of Spain's largest companies in Europe's fifth largest economy to grow and strengthen Travel Club's customer and partner relationships."

The investment coincides with the launch of Travel Club's new strategic business plan. Aimia will be working with Travel Club to put this plan into action, which includes expanding Travel Club's user base and introducing more ways for customers to earn points. Travel Club will remain focused on generating more value for shareholders and better returns for current sponsor companies.

About Aimia

Aimia Inc. ("Aimia") is a global leader in loyalty management. Employing more than 4,300 people in 20 countries worldwide, Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces.

Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program, Nectar, the United Kingdom's largest coalition loyalty program, Nectar Italia, and Smart Button, a leading provider of SaaS loyalty solutions. In addition, Aimia owns stakes in Air Miles Middle East, Mexico's leading coalition loyalty program Club Premier, Brazil's Prismah Fidelidade, China Rewards - the first coalition loyalty program in China that enables members to earn and redeem a common currency, and i2c, a joint venture with Sainsbury's offering insight and data analytics services in the UK to retailers and suppliers. Aimia also holds minority positions in Cardlytics, a US-based private company operating in card-linked marketing and Think Big, the owner and operator of BIG - AirAsia and Tune Group's loyalty program. Aimia is listed on the Toronto Stock Exchange (TSX: AIM). For more information, visit us at www.aimia.com.

About Travel Club

Travel Club is the leading coalition consumer loyalty program in Spain. It was launched in 1996 and provides its partner companies with consumer behavior insight, advanced analytics and highly personalized communications. Collectors receive Travel Club points for their regular purchases that can afterwards be redeemed for an extensive portfolio of both Travel and Leisure rewards or selected merchandise items from premium brands. Currently, 6 million Spanish households are enrolled in Travel Club, with over 12 million individual card users. Travel Club shareholders are Iberia Airline, Grupo Eroski, Repsol, and Aimia. Travel Club offers an unparalleled reach for Spanish consumers, with over 30 leading retail partner companies and 10,000 outlets throughout different verticals, plus over 180 online stores where they can obtain points.

The development of digital channels plays a key role in the current communication strategy of Travel Club. The website www.travelclub.es gets over 3 million visits per month and 70% of point redemptions are done on the web. 350,000 users have downloaded the Travel Club mobile app so far. Furthermore, Travel Club keeps an active presence in social networks, with over 250,000 followers on Facebook, and 1,000,000 regular players in regularly updated versions of Travel Club social games.

Travel Club is owned and operated by Air Miles España, S.A.

SOURCE AIMIA

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...