Welcome!

News Feed Item

Barneys New York Releases New App For iPad Integrating Improved Shopping Functionalty And Exclusive Content

NEW YORK, April 22, 2014 /PRNewswire/ -- Barneys New York announces today the release of its iPad App, creating a new way for customers to shop and engage with Barneys.com. The unique, userfriendly interface will now allow users to experience the shopping functionality found on Barneys.com seamlessly integrated with relevant and exclusive content, providing background and insight into purchases. New functions on the App include a Personal Shopping scheduling tool, the first of its kind for a luxury retailer. Created in partnership with mobile development and design firm Fueled, the App is now available for complimentary download through the Apple iTunes store.

"From the app's daily shoppable features, videos and interviews to the ability to schedule in-store personal shopping appointments, this app sets a new standard for omnichannel luxury on the iPad," says Matthew Woolsey, Executive Vice President, Digital at Barneys New York. "We're very excited to give our customers this kind of content, access and inspiration as part of a tool that connects their online and in-store engagement."

The new App will incorporate shoppable content from The Window, the Barneys.com luxury editorial site, which is updated daily with exclusive stories including interviews with the people from the most celebrated design houses, trend stories, beauty features from exclusive brands, a behind-the-scene look at the Barneys team and much more. Bringing the full Barneys New York brand experience to your iPad, the App content will highlight the dynamic Madison windows, key advertising and marketing campaigns and exclusive brand launches. To further parlay the unique perspective on style, culture, and lifestyle throughout the shopping experience, the App will highlight specially-curated products and designer products that are Exclusively Ours. All exclusive merchandise is tagged with the Exclusively Ours (XO) icon making it easy to filter and locate exclusive product when sorting by collection or by our curated look books.

Examples of content and XO products on the App during the launch will include:

  • Exclusive interview with The Row designers, Mary Kate Olsen & Ashley Olsen, on the evolution of their handbag collection.
  • Actress Elizabeth Moss, our April Influencer, picks her favorites for looks Spring, dishes on Peggy's style and life after Mad Men.
  • 11 menswear brands you might not know but should.
  • Breakout indie-rocker Jetta rocks the XO brand Edun in our Spring 2014 shoppable lookbook.
  • Why we love 5 new XO beauty products with GIFs to help with application.

"Barneys is a fashion brand that truly understands mobile," said Rameet Chawla, founder of Fueled. "We worked closely with their team to deliver an app with remarkable design and ecommerce functionality, and this launch represents just the first step on an impressive roadmap for the months ahead."

Additionally, accounts will be synchronized, allowing users to use a Barneys.com login and share features such as Favorites, Most Loved and My List, across the App and the website. The App will use push notifications to alert users as to new products from brands they favor, designer launches, sale, and other key announcements.

Other significant functionality additions include a mobile scheduler, allowing users to directly schedule a consultation with a Personal Shopper and the ability to work in advance on preferences and shopping needs. This unique feature will launch in the Madison Avenue flagship store and roll out over the next year to the other stores and areas of business.

The new Barneys New York iPad App is part of the continued redesign of the site. Beginning in February 2011 with the launch of The Window, the redesign continued with the implementation of new interactive and social features, shoppable lookbooks and videos, the launch of the HTML5 mobile site along with many improved site features and functionality enhancements. Since the redesign began, Barneys.com has been recognized with several awards, including Luxury Institute's Best Luxury Retail Site in 2012, a Webby for Best Digital Campaign in 2013, and an OMMA Award for Best Retail Website in 2013.

About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, San Francisco, Las Vegas, Los Angeles and Scottsdale along with a preeminent luxury online store, Barneys.com, as well as 21 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.

Fueled
Fueled is a mobile development and design incubator globally recognized for its work in creating technology products. With teams of designers, developers and strategists based in New York, Chicago and London, Fueled creates visually stunning products that redefine the technical boundaries of today's mobile development standards. Fueled has built award-winning iPhone, iPad and Android apps used by millions of people for clients ranging from Fortune 100 companies to up and coming startups, including Barneys New York, Coca Cola, Urban Daddy, JackThreads and MTV. For more information, please visit fueled.com.

SOURCE Barneys New York

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, will give users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion w...