|By PR Newswire||
|April 22, 2014 07:00 AM EDT||
NEW YORK, April 22, 2014 /PRNewswire/ -- Barneys New York announces today the release of its iPad App, creating a new way for customers to shop and engage with Barneys.com. The unique, userfriendly interface will now allow users to experience the shopping functionality found on Barneys.com seamlessly integrated with relevant and exclusive content, providing background and insight into purchases. New functions on the App include a Personal Shopping scheduling tool, the first of its kind for a luxury retailer. Created in partnership with mobile development and design firm Fueled, the App is now available for complimentary download through the Apple iTunes store.
"From the app's daily shoppable features, videos and interviews to the ability to schedule in-store personal shopping appointments, this app sets a new standard for omnichannel luxury on the iPad," says Matthew Woolsey, Executive Vice President, Digital at Barneys New York. "We're very excited to give our customers this kind of content, access and inspiration as part of a tool that connects their online and in-store engagement."
The new App will incorporate shoppable content from The Window, the Barneys.com luxury editorial site, which is updated daily with exclusive stories including interviews with the people from the most celebrated design houses, trend stories, beauty features from exclusive brands, a behind-the-scene look at the Barneys team and much more. Bringing the full Barneys New York brand experience to your iPad, the App content will highlight the dynamic Madison windows, key advertising and marketing campaigns and exclusive brand launches. To further parlay the unique perspective on style, culture, and lifestyle throughout the shopping experience, the App will highlight specially-curated products and designer products that are Exclusively Ours. All exclusive merchandise is tagged with the Exclusively Ours (XO) icon making it easy to filter and locate exclusive product when sorting by collection or by our curated look books.
Examples of content and XO products on the App during the launch will include:
- Exclusive interview with The Row designers, Mary Kate Olsen & Ashley Olsen, on the evolution of their handbag collection.
- Actress Elizabeth Moss, our April Influencer, picks her favorites for looks Spring, dishes on Peggy's style and life after Mad Men.
- 11 menswear brands you might not know but should.
- Breakout indie-rocker Jetta rocks the XO brand Edun in our Spring 2014 shoppable lookbook.
- Why we love 5 new XO beauty products with GIFs to help with application.
"Barneys is a fashion brand that truly understands mobile," said Rameet Chawla, founder of Fueled. "We worked closely with their team to deliver an app with remarkable design and ecommerce functionality, and this launch represents just the first step on an impressive roadmap for the months ahead."
Additionally, accounts will be synchronized, allowing users to use a Barneys.com login and share features such as Favorites, Most Loved and My List, across the App and the website. The App will use push notifications to alert users as to new products from brands they favor, designer launches, sale, and other key announcements.
Other significant functionality additions include a mobile scheduler, allowing users to directly schedule a consultation with a Personal Shopper and the ability to work in advance on preferences and shopping needs. This unique feature will launch in the Madison Avenue flagship store and roll out over the next year to the other stores and areas of business.
The new Barneys New York iPad App is part of the continued redesign of the site. Beginning in February 2011 with the launch of The Window, the redesign continued with the implementation of new interactive and social features, shoppable lookbooks and videos, the launch of the HTML5 mobile site along with many improved site features and functionality enhancements. Since the redesign began, Barneys.com has been recognized with several awards, including Luxury Institute's Best Luxury Retail Site in 2012, a Webby for Best Digital Campaign in 2013, and an OMMA Award for Best Retail Website in 2013.
About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, San Francisco, Las Vegas, Los Angeles and Scottsdale along with a preeminent luxury online store, Barneys.com, as well as 21 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.
Fueled is a mobile development and design incubator globally recognized for its work in creating technology products. With teams of designers, developers and strategists based in New York, Chicago and London, Fueled creates visually stunning products that redefine the technical boundaries of today's mobile development standards. Fueled has built award-winning iPhone, iPad and Android apps used by millions of people for clients ranging from Fortune 100 companies to up and coming startups, including Barneys New York, Coca Cola, Urban Daddy, JackThreads and MTV. For more information, please visit fueled.com.
SOURCE Barneys New York
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Oct. 24, 2016 05:15 AM EDT Reads: 2,497
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 24, 2016 05:00 AM EDT Reads: 849
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
Oct. 24, 2016 05:00 AM EDT Reads: 3,075
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Oct. 24, 2016 05:00 AM EDT Reads: 5,528
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Oct. 24, 2016 05:00 AM EDT Reads: 2,495
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Oct. 24, 2016 04:45 AM EDT Reads: 3,324
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Oct. 24, 2016 04:30 AM EDT Reads: 2,498
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 24, 2016 04:30 AM EDT Reads: 1,301
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 24, 2016 04:00 AM EDT Reads: 1,716
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
Oct. 24, 2016 04:00 AM EDT Reads: 1,473
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 24, 2016 03:45 AM EDT Reads: 960
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 24, 2016 03:45 AM EDT Reads: 884
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 24, 2016 03:30 AM EDT Reads: 9,670
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Oct. 24, 2016 03:30 AM EDT Reads: 1,046
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
Oct. 24, 2016 03:15 AM EDT Reads: 1,284