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Mood Media Selected by FirstMerit Bank to Provide Dynamic Digital Signage Solution
|By PR Newswire
|April 22, 2014 07:00 AM EDT
Implementation Begins for Prominent Financial Firm
AUSTIN, TX, April 22, 2014 /PRNewswire/ - Mood Media has been selected by FirstMerit Bank to provide custom digital signage
solutions in 200 branch locations. As part of the selection process,
Mood previously installed several trial screens and media players in
FirstMerit's flagship LaSalle Street location in Chicago, testing the
installations via various configuration models and content strategies.
"FirstMerit has a long history of success built upon providing an
exceptional level of service for every customer. Mood is thrilled to
partner with such a strong brand and help enhance the FirstMerit branch
experience," said Ken Eissing, President of Mood Media North America.
Mood worked with FirstMerit to design a solution which complements how
its customers live, work and interact in today's digital world. Using
technology to create a more personal and engaging experience for
customers helps the bank promote new services and strengthen brand
"It's amazing how the addition of screens and well-designed content can
transform the look and feel of a space as well as customer behavior.
People are now accustomed to digital content. They expect it, so our
goal is to design a visual solution that provides a powerful way for
FirstMerit to connect with its customers through engaging content and
familiar technology," said Eissing.
Under a centrally-managed multi-state rollout process, Mood is currently
installing two LCD screens in each branch lobby powered by a single
Mood MVision device, the company's proprietary media player. The
screens will feature dynamic digital content co-produced by Mood and
FirstMerit highlighting the bank's products, services and brand. The
content solution includes a built-in option to showcase regional news,
sports and local weather.
Mood's platform provides centralized and flexible content management
through an online portal. Content may be scheduled and shared across
all locations, with customized content driven to individual branch
screens as appropriate.
"The look and feel of FirstMerit's brand image works well with Mood
Media's digital signage platform, allowing us to dynamically share
information about our wide range of financial services and our
commitment to the community. It's a powerful way to supplement the
level of personal service FirstMerit provides in our branch locations,"
said Julie Tutkovics, Chief Marketing Officer at FirstMerit Bank.
Mood's visual solutions represent a compelling growth opportunity for the company and
complement its other media services, including music and messaging. The
financial vertical has been an early adopter of digital signage, using
screens to replace or reinforce traditional marketing tools such as
static signage and print collateral, particularly in lobby areas.
According to a recent survey published by Networld Media Group, nearly
half of all bank and financial respondents have already deployed some
form digital signage and another 25 percent are planning to do so.
"We live in a screen-oriented world. Marketers in finance, retail and
restaurants have recognized digital signage as a familiar and powerful
medium for connecting with customers. It's become a strong component of
their overall strategy for customer experience design," Eissing said.
FirstMerit Corporation is a diversified financial services company
headquartered in Akron, Ohio, with assets of approximately $23.9
billion as of December 31, 2013, and 404 banking offices and 431 ATM
locations in Ohio, Michigan, Wisconsin, Illinois and Pennsylvania.
FirstMerit provides a complete range of banking and other financial
services to consumers and businesses through its core operations.
Principal affiliates include: FirstMerit Bank, N.A., FirstMerit
Mortgage Corporation and FirstMerit Title Agency, Ltd. For more
information, visit us at firstmerit.com.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), is one of the world's
largest designers of in-store consumer experiences, including audio,
visual, interactive, scent, voice and advertising solutions.
Mood Media's solutions reach over 150 million consumers each day
through more than half a million subscriber locations in over 40
countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation's client base includes more than 850 U.S. and
international brands in diverse market sectors that include: retail,
from fashion to financial services; hospitality, from hotels to
health spas; and food retail, including restaurants, bars, quick-serve
and fast casual dining. Our marketing platforms include 77% of the top
100 retailers in the United States and 49 of the top 50 quick-serve and
fast-casual restaurant companies.
For further information about Mood Media, please visit www.moodmedia.com. Follow us on Twitter https://twitter.com/moodmedia and connect with us on Facebook http://www.facebook.com/moodmedia.
SOURCE Mood Media Corporation
Image with caption: "Mood Media Corporation (CNW Group/Mood Media Corporation)". Image available at: http://photos.newswire.ca/images/download/20140422_C4512_PHOTO_EN_39481.jpg
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