|By Marketwired .||
|April 22, 2014 11:00 AM EDT||
SUNNYVALE, CA -- (Marketwired) -- 04/22/14 -- Punchh, a brand-centric mobile CRM suite for restaurants, has created a customized mobile loyalty rewards program for Capriotti's Sandwich Shop, a 100-plus unit fast-casual sandwich chain based in Las Vegas. Dubbed "CAPAddicts Rewards," customers can use the new program's branded mobile app to earn rewards based on how frequently they visit and how much they spend. The app will be introduced nationwide in Q3 2014.
Punchh's cloud-based, POS-integrated platform allows restaurant operators to engage customers in real time right on their mobile devices and provide offers that boost incremental sales and repeat traffic. Using one-to-one engagement, restaurant operators can customize offers to each customer's established preferences.
"We founded Punchh to bring the benefits of CRM to restaurants," said Jitendra Gupta, Punchh CEO and founder. "We are excited to work with Capriotti's and help it drive repeat business, word of mouth and bring in new customers through referrals."
Jason Smylie, Capriotti's CIO and CMO, said the chain chose Punchh to better understand and give back to its customers, many of whom have patronized the brand for decades. The platform will help Capriotti's reward loyal customers meaningfully and personally while improving its ability to attract new patrons.
"Using the Punchh platform, we can engage our customers right on their mobile devices in ways that traditional advertising can't," Smylie said. "In order to increase same-store sales and profitability, we must first know our customers and then give them more of what they want and deserve. For us and our customers, this is a win-win."
The Punchh mobile CRM platform simplifies tracking of customer purchases, reviews, and referrals in real time, and makes them easily accessible to store and corporate staff through its web-based dashboard. Through the dashboard operators can manage customer relationships by viewing their purchasing history, determining their unique desires and tailoring personally relevant offers.
For Capriotti's customers, the Punchh app delivers convenience by letting them use their smartphones to earn and redeem rewards, interact with the brand, share reviews about their experiences through social media and refer their friends.
"Our platform's unparalleled capabilities allow restaurant brands of any size to maximize their marketing potential," Gupta said. "Customers want and respond to a personal touch, and this level of one-to-one marketing delivers that."
Punchh, a mobile CRM suite for restaurants, includes branded mobile apps for consumer engagement, big data customer analytics, and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, Calif., Punchh's patent-pending technology operates in more than 1,400 restaurant locations under brands such as Aurelio's Pizza, Earl of Sandwich, Farmer Boys, Hungry Howie's, Mama Fu's, Max's Restaurant of the Philippines, Rita's Italian Ice, Schlotzskys, Vino Volo, and Voodoo BBQ & Grill. Operators using Punchh report:
- Ten percent increases in same-store sales
- Three- to four-times higher participation rates compared to traditional loyalty programs, 50 percent-plus repeat rates and track and manage new customer referrals for the first time ever
- Twenty-five percent-plus redemption rates for marketing campaigns
- Ten to 15 times more customer reviews than Yelp!
- For more information, visit http://punchh.com.
About Capriotti's Sandwich Shop
Founded in 1976, Capriotti's Sandwich Shop, is an award-winning chain that remains true to its 37 year tradition of slow-roasting whole, all natural turkeys in-house every day. Capriotti's fresh ingredients, homemade subs and unique menu items have won numerous accolades including being named one of the "10 Great Places for a Surprising Sandwich" by USA Today and is a recent winner of "Best of" awards in Delaware, Las Vegas, Dallas, Quad Cities, Eastern Shore and San Diego. Capriotti's cold, grilled and vegetarian subs, cheese steaks and salads are available at more than 100 company-owned and franchise locations in 14 states and federal districts across the U.S. including: Arizona, California, Delaware, Florida, Iowa, Maryland, Massachusetts, Nevada, North Carolina, Pennsylvania, Texas, Utah, Wisconsin and Washington D.C. Their signature sub, The Bobbie®, was voted "The Greatest Sandwich in America" by thousands of readers across the country and reported by AOL.com. For more information, visit www.capriottis.com.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2572781
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Jul. 27, 2016 06:30 AM EDT Reads: 1,811
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 27, 2016 06:30 AM EDT Reads: 1,454
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 27, 2016 04:45 AM EDT Reads: 2,262
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jul. 27, 2016 04:30 AM EDT Reads: 2,494
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 04:30 AM EDT Reads: 1,302
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Jul. 27, 2016 04:00 AM EDT Reads: 1,561
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jul. 27, 2016 03:45 AM EDT Reads: 1,183
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Jul. 27, 2016 03:30 AM EDT Reads: 962
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Jul. 27, 2016 03:15 AM EDT Reads: 1,765
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Jul. 27, 2016 02:45 AM EDT Reads: 2,274
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 02:45 AM EDT Reads: 1,530
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 27, 2016 02:15 AM EDT Reads: 1,453
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 27, 2016 02:15 AM EDT Reads: 2,599
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 02:00 AM EDT Reads: 1,726
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Jul. 27, 2016 12:00 AM EDT Reads: 2,003