Welcome!

News Feed Item

Eye Health NGO Orbis Unveils New Responsive Website

Orbis Website Redesign Showcases New Brand Identity

NEW YORK, April 22, 2014 /PRNewswire/ -- International eye health NGO, Orbis (www.orbis.org), has unveiled a new responsive website to coincide with the launch of its new brand identity. The website utilizes the new brand to better showcase the organization's impact as a leader in global eye health.

Orbis's new website takes a visual approach utilizing the wealth of vivid Orbis photography capturing its work over the last 30 years. Learn more: www.orbis.org

"Orbis's newly redesigned website is an incredible asset to amplify our voice using our new brand identity," said Jennifer Gregoire, Orbis Chief Marketing Officer. "Our redesigned online presence will not only help us raise awareness about avoidable blindness, but will also ensure that we are better communicating the breadth of our work with our supporters—old and new."

Orbis's goal during this web redesign process was to create a website to provide the best possible user-focused experience for visitors to learn about Orbis, keep up-to-date with the latest work and news and inspire visitors to support Orbis through donations, volunteering and spreading the word.

"We aimed to make the new website as compelling and interactive as possible to bring to light the problem of avoidable blindness," said Gregoire.

Utilizing Orbis's new brand voice, the website exposes the issue of "Why Vision", defining the problem of avoidable blindness, and the solution that Orbis brings to address it through training, research and advocacy. To accomplish this, the layout and design of the website takes a visual approach utilizing the wealth of vivid Orbis photography capturing its work over the last 30 years. These visual assets are especially apparent in the interactive Flying Eye Hospital feature on the website. In order to bring this unique aircraft to life online, the website features a special Flying Eye Hospital section which allows visitors to experience a virtual tour—inside and out—using still photography and 360 degree room views.

"With our new brand identity we aim to generate more of an aspirational voice to signify the vibrancy of the change that we create in the world," said Gregoire. "Our new website brings to life the hope, passion and commitment we want to transmit into everything that we do."

Orbis engaged New York-based digital strategy agency, Blue State Digital to develop and implement the new orbis.org.

About Orbis
Orbis prevents and treats blindness through hands-on training, public health education, improved access to quality eye care, advocacy and partnerships with local health care organizations. By building long-term capabilities, Orbis helps its partner institutions take action to reach a state where they can provide, on their own, quality eye care services that are affordable, accessible, and sustainable. To learn more about Orbis, please visit www.orbis.org

The new website features a special section about Orbis's Flying Eye Hospital, which allows visitors to experience a virtual tour of the aircraft. Learn more: www.orbis.org

 

The new website was created utilizing Orbis's new brand identity. After more than 30 years in the field of global eye health, Orbis launched this new brand identity to better showcase the impact that it brings to institutions, communities and individuals around the world. Learn more: www.orbis.org

Related Link:
Visit Orbis's Website

Photo - http://photos.prnewswire.com/prnh/20140422/77158
Photo - http://photos.prnewswire.com/prnh/20140422/77160
Photo - http://photos.prnewswire.com/prnh/20140422/77159

SOURCE Orbis

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...