Click here to close now.




















Welcome!

News Feed Item

Kelmscott Communications Offers 10 Ways to Keep the Marketing Knot Tied

AURORA, IL -- (Marketwired) -- 04/22/14 -- Getting to know the customer, the role of data, and being findable are top trends highlighted in a marketing trends report just released by Kelmscott Communications. The west suburban marketing firm considered both client campaigns and industry research in preparing the report, which offers valuable insight into where companies may want to invest resources as they plan upcoming marketing programs.

Highlights from "Tie the Marketing Knot: 10 Trends for the Successful Suitor" include:

#1. Rewarding the Researchers
Cart and browse abandonment campaigns are growing in importance. Give them reasons to follow you with calculators, wizards, interactive visualizers, online chat options, how-to videos, e-books, trial offers, and tips. Show them what they need in order to stay, purchase, share, follow and care.

#2. Looks Matter
Watch for more visual content as the year progresses. Visual content elevates relationships with real brand engagement, steering us away from mere clicks and views. There is a reason why Vine videos are 6 seconds and Twitter is 140 characters. With typical attention spans at only 5 minutes, visual content across all mediums is more important than ever.

#3. Tracking, Not Stalking
Marketing teams will require experts who deeply understand online acquisitions like web forms, landing pages, progressive profiling, and physical targeting tactics such as SMS codes, QR codes, and geofences. This trend moves us from ubiquitous direct selling to creating experiences that offer deeper engagement.

#4. Right Time, Right Place, Right Message
One size does not fit all. This trend starts by listening to customers and really getting to know them. Marketers will know each customer's habits, interests, priorities, budget, lifestyle, pace, career choices and more. With improved data intelligence, customer engagement can be tailored to provide a message that the customer will appreciate.

#5. Creating Powerful Content
Elevating your organization -- both in the B2C and B2B space -- means creating content that navigates stakeholders throughout the brand relationship. Watch for greater use of content management systems, which will make dynamic web content easier and more consistent. Static corporate websites will be displaced by mobile-friendly, interactive websites that treat visitors personally.

#6. Knowing Your Audience
Marketers will use buyer intelligence to build smart, data-driven campaigns that engage customers. This trend responds to the multichannel way we live, favoring seamless integration rather than marketing silos. Big Data will become smaller and more compact, with improved customer data, predictive analytics, and improved metrics to provide customized products, services, and experiences.

#7. Being There With SEO
Good SEO continues to evolve with greater understanding of Google's algorithms. Trends will expand far beyond key words and include great design, smart coding, optimized images, and well-written content, melded with social strategies that drive organic search results.

#8. Mobile-Friendliness
A study by IDC states that 87% of connected devices sold will be smartphones and tablets by 2017. People are multi-tasking and multi-screening. Use Google Analytics to check the number of visitors checking in by their smartphones.

#9. Restraint
Long in coming, restraint is a trend good marketers will be practicing more of. Here, you'll see companies talking less about their products and more about content that matters to customers.

#10. Emotion Wins Hearts
Highlighting your brand's emotional values and the reasons people connect with them will matter more than ever. Doing so will help you differentiate your organization and strengthen content.

ABOUT THE REPORT
The full report is available at: http://reports.kelmscott.com/trends

ABOUT KELMSCOTT COMMUNICATIONS
In business since 1936, Kelmscott Communications is a full-service marketing solutions provider with a wide range of capabilities that include: strategy, design, e-business, targeted mail, data management, promotional products, and traditional and large format printing. Through its proprietary Kelmscott Connect, the company combines robust production capabilities with a systematic approach to help multi-channel marketers achieve measureable results and enhanced value. Kelmscott Communications is located in Aurora at 1665 Mallette Road. For more information, call (630) 898-0800 or visit Kelmscott Communications at www.kelmscott.com.

MEDIA CONTACT:
Jackie Camacho-Ruiz
JJR Marketing, Inc.
630.441.6057
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
ElasticBox, the agile application delivery manager, announced freely available public boxes for the DevOps community. ElasticBox works with enterprises to help them deploy any application to any cloud. Public boxes are curated reference boxes that represent some of the most popular applications and tools for orchestrating deployments at scale. Boxes are an adaptive way to represent reusable infrastructure as components of code. Boxes contain scripts, variables, and metadata to automate proces...
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.