Welcome!

News Feed Item

Kelmscott Communications Offers 10 Ways to Keep the Marketing Knot Tied

AURORA, IL -- (Marketwired) -- 04/22/14 -- Getting to know the customer, the role of data, and being findable are top trends highlighted in a marketing trends report just released by Kelmscott Communications. The west suburban marketing firm considered both client campaigns and industry research in preparing the report, which offers valuable insight into where companies may want to invest resources as they plan upcoming marketing programs.

Highlights from "Tie the Marketing Knot: 10 Trends for the Successful Suitor" include:

#1. Rewarding the Researchers
Cart and browse abandonment campaigns are growing in importance. Give them reasons to follow you with calculators, wizards, interactive visualizers, online chat options, how-to videos, e-books, trial offers, and tips. Show them what they need in order to stay, purchase, share, follow and care.

#2. Looks Matter
Watch for more visual content as the year progresses. Visual content elevates relationships with real brand engagement, steering us away from mere clicks and views. There is a reason why Vine videos are 6 seconds and Twitter is 140 characters. With typical attention spans at only 5 minutes, visual content across all mediums is more important than ever.

#3. Tracking, Not Stalking
Marketing teams will require experts who deeply understand online acquisitions like web forms, landing pages, progressive profiling, and physical targeting tactics such as SMS codes, QR codes, and geofences. This trend moves us from ubiquitous direct selling to creating experiences that offer deeper engagement.

#4. Right Time, Right Place, Right Message
One size does not fit all. This trend starts by listening to customers and really getting to know them. Marketers will know each customer's habits, interests, priorities, budget, lifestyle, pace, career choices and more. With improved data intelligence, customer engagement can be tailored to provide a message that the customer will appreciate.

#5. Creating Powerful Content
Elevating your organization -- both in the B2C and B2B space -- means creating content that navigates stakeholders throughout the brand relationship. Watch for greater use of content management systems, which will make dynamic web content easier and more consistent. Static corporate websites will be displaced by mobile-friendly, interactive websites that treat visitors personally.

#6. Knowing Your Audience
Marketers will use buyer intelligence to build smart, data-driven campaigns that engage customers. This trend responds to the multichannel way we live, favoring seamless integration rather than marketing silos. Big Data will become smaller and more compact, with improved customer data, predictive analytics, and improved metrics to provide customized products, services, and experiences.

#7. Being There With SEO
Good SEO continues to evolve with greater understanding of Google's algorithms. Trends will expand far beyond key words and include great design, smart coding, optimized images, and well-written content, melded with social strategies that drive organic search results.

#8. Mobile-Friendliness
A study by IDC states that 87% of connected devices sold will be smartphones and tablets by 2017. People are multi-tasking and multi-screening. Use Google Analytics to check the number of visitors checking in by their smartphones.

#9. Restraint
Long in coming, restraint is a trend good marketers will be practicing more of. Here, you'll see companies talking less about their products and more about content that matters to customers.

#10. Emotion Wins Hearts
Highlighting your brand's emotional values and the reasons people connect with them will matter more than ever. Doing so will help you differentiate your organization and strengthen content.

ABOUT THE REPORT
The full report is available at: http://reports.kelmscott.com/trends

ABOUT KELMSCOTT COMMUNICATIONS
In business since 1936, Kelmscott Communications is a full-service marketing solutions provider with a wide range of capabilities that include: strategy, design, e-business, targeted mail, data management, promotional products, and traditional and large format printing. Through its proprietary Kelmscott Connect, the company combines robust production capabilities with a systematic approach to help multi-channel marketers achieve measureable results and enhanced value. Kelmscott Communications is located in Aurora at 1665 Mallette Road. For more information, call (630) 898-0800 or visit Kelmscott Communications at www.kelmscott.com.

MEDIA CONTACT:
Jackie Camacho-Ruiz
JJR Marketing, Inc.
630.441.6057
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...