News Feed Item

Kelmscott Communications Offers 10 Ways to Keep the Marketing Knot Tied

AURORA, IL -- (Marketwired) -- 04/22/14 -- Getting to know the customer, the role of data, and being findable are top trends highlighted in a marketing trends report just released by Kelmscott Communications. The west suburban marketing firm considered both client campaigns and industry research in preparing the report, which offers valuable insight into where companies may want to invest resources as they plan upcoming marketing programs.

Highlights from "Tie the Marketing Knot: 10 Trends for the Successful Suitor" include:

#1. Rewarding the Researchers
Cart and browse abandonment campaigns are growing in importance. Give them reasons to follow you with calculators, wizards, interactive visualizers, online chat options, how-to videos, e-books, trial offers, and tips. Show them what they need in order to stay, purchase, share, follow and care.

#2. Looks Matter
Watch for more visual content as the year progresses. Visual content elevates relationships with real brand engagement, steering us away from mere clicks and views. There is a reason why Vine videos are 6 seconds and Twitter is 140 characters. With typical attention spans at only 5 minutes, visual content across all mediums is more important than ever.

#3. Tracking, Not Stalking
Marketing teams will require experts who deeply understand online acquisitions like web forms, landing pages, progressive profiling, and physical targeting tactics such as SMS codes, QR codes, and geofences. This trend moves us from ubiquitous direct selling to creating experiences that offer deeper engagement.

#4. Right Time, Right Place, Right Message
One size does not fit all. This trend starts by listening to customers and really getting to know them. Marketers will know each customer's habits, interests, priorities, budget, lifestyle, pace, career choices and more. With improved data intelligence, customer engagement can be tailored to provide a message that the customer will appreciate.

#5. Creating Powerful Content
Elevating your organization -- both in the B2C and B2B space -- means creating content that navigates stakeholders throughout the brand relationship. Watch for greater use of content management systems, which will make dynamic web content easier and more consistent. Static corporate websites will be displaced by mobile-friendly, interactive websites that treat visitors personally.

#6. Knowing Your Audience
Marketers will use buyer intelligence to build smart, data-driven campaigns that engage customers. This trend responds to the multichannel way we live, favoring seamless integration rather than marketing silos. Big Data will become smaller and more compact, with improved customer data, predictive analytics, and improved metrics to provide customized products, services, and experiences.

#7. Being There With SEO
Good SEO continues to evolve with greater understanding of Google's algorithms. Trends will expand far beyond key words and include great design, smart coding, optimized images, and well-written content, melded with social strategies that drive organic search results.

#8. Mobile-Friendliness
A study by IDC states that 87% of connected devices sold will be smartphones and tablets by 2017. People are multi-tasking and multi-screening. Use Google Analytics to check the number of visitors checking in by their smartphones.

#9. Restraint
Long in coming, restraint is a trend good marketers will be practicing more of. Here, you'll see companies talking less about their products and more about content that matters to customers.

#10. Emotion Wins Hearts
Highlighting your brand's emotional values and the reasons people connect with them will matter more than ever. Doing so will help you differentiate your organization and strengthen content.

The full report is available at: http://reports.kelmscott.com/trends

In business since 1936, Kelmscott Communications is a full-service marketing solutions provider with a wide range of capabilities that include: strategy, design, e-business, targeted mail, data management, promotional products, and traditional and large format printing. Through its proprietary Kelmscott Connect, the company combines robust production capabilities with a systematic approach to help multi-channel marketers achieve measureable results and enhanced value. Kelmscott Communications is located in Aurora at 1665 Mallette Road. For more information, call (630) 898-0800 or visit Kelmscott Communications at www.kelmscott.com.

Jackie Camacho-Ruiz
JJR Marketing, Inc.
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.