Welcome!

News Feed Item

Kelmscott Communications Offers 10 Ways to Keep the Marketing Knot Tied

AURORA, IL -- (Marketwired) -- 04/22/14 -- Getting to know the customer, the role of data, and being findable are top trends highlighted in a marketing trends report just released by Kelmscott Communications. The west suburban marketing firm considered both client campaigns and industry research in preparing the report, which offers valuable insight into where companies may want to invest resources as they plan upcoming marketing programs.

Highlights from "Tie the Marketing Knot: 10 Trends for the Successful Suitor" include:

#1. Rewarding the Researchers
Cart and browse abandonment campaigns are growing in importance. Give them reasons to follow you with calculators, wizards, interactive visualizers, online chat options, how-to videos, e-books, trial offers, and tips. Show them what they need in order to stay, purchase, share, follow and care.

#2. Looks Matter
Watch for more visual content as the year progresses. Visual content elevates relationships with real brand engagement, steering us away from mere clicks and views. There is a reason why Vine videos are 6 seconds and Twitter is 140 characters. With typical attention spans at only 5 minutes, visual content across all mediums is more important than ever.

#3. Tracking, Not Stalking
Marketing teams will require experts who deeply understand online acquisitions like web forms, landing pages, progressive profiling, and physical targeting tactics such as SMS codes, QR codes, and geofences. This trend moves us from ubiquitous direct selling to creating experiences that offer deeper engagement.

#4. Right Time, Right Place, Right Message
One size does not fit all. This trend starts by listening to customers and really getting to know them. Marketers will know each customer's habits, interests, priorities, budget, lifestyle, pace, career choices and more. With improved data intelligence, customer engagement can be tailored to provide a message that the customer will appreciate.

#5. Creating Powerful Content
Elevating your organization -- both in the B2C and B2B space -- means creating content that navigates stakeholders throughout the brand relationship. Watch for greater use of content management systems, which will make dynamic web content easier and more consistent. Static corporate websites will be displaced by mobile-friendly, interactive websites that treat visitors personally.

#6. Knowing Your Audience
Marketers will use buyer intelligence to build smart, data-driven campaigns that engage customers. This trend responds to the multichannel way we live, favoring seamless integration rather than marketing silos. Big Data will become smaller and more compact, with improved customer data, predictive analytics, and improved metrics to provide customized products, services, and experiences.

#7. Being There With SEO
Good SEO continues to evolve with greater understanding of Google's algorithms. Trends will expand far beyond key words and include great design, smart coding, optimized images, and well-written content, melded with social strategies that drive organic search results.

#8. Mobile-Friendliness
A study by IDC states that 87% of connected devices sold will be smartphones and tablets by 2017. People are multi-tasking and multi-screening. Use Google Analytics to check the number of visitors checking in by their smartphones.

#9. Restraint
Long in coming, restraint is a trend good marketers will be practicing more of. Here, you'll see companies talking less about their products and more about content that matters to customers.

#10. Emotion Wins Hearts
Highlighting your brand's emotional values and the reasons people connect with them will matter more than ever. Doing so will help you differentiate your organization and strengthen content.

ABOUT THE REPORT
The full report is available at: http://reports.kelmscott.com/trends

ABOUT KELMSCOTT COMMUNICATIONS
In business since 1936, Kelmscott Communications is a full-service marketing solutions provider with a wide range of capabilities that include: strategy, design, e-business, targeted mail, data management, promotional products, and traditional and large format printing. Through its proprietary Kelmscott Connect, the company combines robust production capabilities with a systematic approach to help multi-channel marketers achieve measureable results and enhanced value. Kelmscott Communications is located in Aurora at 1665 Mallette Road. For more information, call (630) 898-0800 or visit Kelmscott Communications at www.kelmscott.com.

MEDIA CONTACT:
Jackie Camacho-Ruiz
JJR Marketing, Inc.
630.441.6057
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Managing mission-critical SAP systems and landscapes has never been easy. Add public cloud with its myriad of powerful cloud native services and this may not change any time soon. Public cloud offers exciting new possibilities for enterprise workloads. But to make use of these possibilities and capabilities, IT teams need to re-think everything they have done before. Otherwise, they will just end up using public cloud as a hosting platform for their workloads, aka known as “lift and shift.”
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...