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Boral Roofing Partners With Designers and Colorists for a New Cool Roof Offering

Cool Roof Colors at No Added Cost

IRVINE, CA -- (Marketwired) -- 04/22/14 -- Boral Roofing LLC, the nation's largest provider of clay and concrete roof tile, is launching over 30 new cool colors in California, ideal for both new construction and reroof applications. Boral Roofing is partnering with leading designers and colorists to introduce trending exterior color palettes.

Unlike select roofing materials, Boral Roofing's cool color range is available at no added cost to the consumer. Consumers can choose from a range of colors at a standard price. Boral Roofing leads the nation with the largest Cool Roof Rating Council tile listing and offers choice ENERGY STAR® rated colors.

With the inherent beauty and energy benefits of concrete tile, cool roof colors do not have to be white. Boral Roofing offers a vibrant selection of earth tones, terra cottas and cool greys that meet or exceed cool roof standards. These beautiful cool colors are available in a wide range of styles and textures to fit any architectural design.

As the industry leader, Boral Roofing has been on the forefront of cool roofing with an established color range, continually expanding cool roof colors to fit new trends. Cool roofing is paramount in states such as California pursuing a net zero energy building code by 2020. California Title 24 building codes are requiring increased cool roof performance in select regions that take effect on July 1, 2014.

According to Kayla Kratz, Product Manager, these new colors will provide a great fit in the market with the increased demand of cool roof products, "There's a real need for building materials to have the highest standards of energy efficiency without compromising aesthetics," Kratz said. "Our goal with this new offering is to support our customers and provide the cool roof products they need," she added.

The California Title 24 Building Energy Efficiency Standards were established to reduce California's energy consumption. Cool roofs are highly reflective, highly emissive roofing materials that stay cooler than a normal roof under a hot summer sun, offering homeowners considerable energy cost savings.

About Boral Roofing:
Boral Roofing LLC is a subsidiary of Boral USA and is the country's largest premium provider of complete roofing and re-roofing solutions for architects as well as commercial and residential builders. Boral Roofing operates 13 clay and concrete tile manufacturing plants throughout the U.S.

About Boral USA:
Headquartered in Roswell, Georgia, Boral USA is a leader in the building material industry. Boral USA's subsidiaries include Boral Bricks: #1 manufacturer of brick in the United States, Boral Roofing: the nation's leading manufacturer of clay and concrete roof tiles, Boral Stone Products, manufacturer of Cultured Stone®: #1 Brand of manufactured stone veneer, Boral Composites Inc., manufacturer of Boral TruExterior® Trim: #1 Brand of poly-ash exterior trim products.

1) For details, please visit, www.BoralAmerica.com/Roofing/About/california-title-24

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NewGround Public Relations & Marketing
O: (310) 437-0045
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