|By Marketwired .||
|April 22, 2014 12:00 PM EDT||
MONTREAL, QUEBEC -- (Marketwired) -- 04/22/14 -- Once again, Le Journal de Montreal has won the prestigious distinction of being the most widely read daily in Greater Montreal with increases in readership on weekdays as well as on Saturday and Sunday. That is the main finding of the 2013 NADbank survey, which measured the readership levels of the main daily newspapers in major metropolitan centres.
The 2013 NADbank survey has confirmed that Le Journal de Montreal is - thanks to its 1,157,100 readers - the leading daily in Montreal, 7 days a week, for the 28th year in a row! The results show that Le Journal de Montreal attracts 314,000 more readers than La Presse, a solid 37% lead.
Even more readers on weekdays
On weekdays, 559,400 readers choose Le Journal de Montreal, which is 39,700 more readers than last year (+8%). Meanwhile, La Presse has seen its weekday readership drop by 18,900. According to these results, Le Journal de Montreal attracts 137,900 more readers than La Presse on weekdays, a 33% lead that shows, once again, that it is Greater Montreal's most widely read daily newspaper.
Even more readers on Saturday and Sunday
Le Journal de Montreal is and remains the leading daily on Saturday with 573,900 readers, which is 67,600 more than in 2012 (+13%). As a result, Le Journal de Montreal has 70,300 more readers than La Presse on Saturday, a 14% lead. As for the Sunday edition, it attracts 380,700 readers, an increase of 21,400 readers over the 2012 NADbank results (+6%).
Major gains in target segments
Le Journal de Montreal has made major gains in the 25-34 age bracket. On weekdays, Le Journal de Montreal attracts 101,100 readers in this target segment, which is 36,000 more readers than in 2012 - an impressive 55% surge! Le Journal de Montreal also attracts more readers aged 25 to 34 on Saturday (+24%) and Sunday (+27%). Meanwhile, La Presse has seen its readership in the 25-34 age bracket drop by a whopping 37% on weekdays and 52% on Saturday.
Le Journal de Montreal has also made major gains in the 35-49 age bracket on weekdays, with 13,200 more readers than in 2012 (+9%), for a total of 157,400 readers in this segment. The Sunday edition of Le Journal de Montreal now attracts 12% more readers in the 35-49 age bracket than it did last year.
Even more university graduates read Le Journal de Montreal, with increases of 2% on weekdays, 25% on Saturday, and 42% on Sunday. Meanwhile, La Presse has lost 17% of its readers in this segment on weekdays and 6% on Saturday.
As compared with the 2012 NADbank results, Le Journal de Montreal now attracts 13% more weekday readers, 36% more Saturday edition readers, and 52% more Sunday edition readers who have a household income of $100,000 or more. In this same segment, La Presse has seen its readership drop by 13% on weekdays and 8% on Saturday.
Le Journal de Montreal has also recorded increases in readership among the white collar, executive, and professional segment: up 20% on weekdays, 17% on Saturday, and 39% on Sunday. Conversely, La Presse's readership in this segment has declined by 11% on weekdays and 6% on Saturday.
In addition, Le Journal de Montreal has achieved major gains in readership among homeowners: up 23% on weekdays, 27% on Saturday, and 26% on Sunday. Thanks to these solid results, Le Journal de Montreal attracts more readers who are homeowners than does La Presse.
Even more visitors online
Le Journal de Montreal's web site now attracts nearly 1.2 million unique visitors per month - a 51% increase since last October. In the same period, the number of visitors at lapresse.ca dropped by 6%.(i)
Le Journal de Montreal underwent a major overhaul in autumn 2013, unveiling a new look. Le Journal de Montreal took this opportunity to introduce a number of new features for its readers, including new columnists and bloggers reflecting a wide range of views, upgraded content, new bylines, a new daily supplement ("JM"), and a new daily section ("MONDE") focusing on international news and events.
"We're extremely proud of these results, which show how very successful Le Journal de Montreal has been. These outstanding results are a fitting reward for a team that has worked hard to make Le Journal de Montreal even more appealing across all platforms while upholding the newspaper's status as a leading resource in the world of news, sports, and entertainment," says Lyne Robitaille, President and Publisher of Le Journal de Montreal.
Le Journal de Montreal takes this opportunity to extend its warmest thanks to its many readers and advertisers, who have enabled it to consolidate its leadership position in Greater Montreal and remain the leading daily 7 days a week!
Source: 2013 NADbank, Montreal CMA, adults 18 +.
Source ((i)): comScore, Canada, March 2014 versus October 2013.
About Sun Media Corporation
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on paid and free circulation, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 3 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated website, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language newspapers and websites make it a leading provider of local news and information. Sun Media Corporation includes the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts over 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers and magazines.
Vice President, Public Affairs
Quebecor Media Inc.
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 29, 2016 08:00 PM EDT Reads: 2,610
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
May. 29, 2016 06:00 PM EDT Reads: 1,736
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 29, 2016 06:00 PM EDT Reads: 1,448
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 29, 2016 04:45 PM EDT Reads: 1,316
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 29, 2016 04:15 PM EDT Reads: 2,592
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 29, 2016 04:00 PM EDT Reads: 2,658
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
May. 29, 2016 04:00 PM EDT Reads: 2,056
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 29, 2016 02:00 PM EDT Reads: 2,972
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 29, 2016 02:00 PM EDT Reads: 2,034
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 29, 2016 01:00 PM EDT Reads: 1,988
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 29, 2016 12:45 PM EDT Reads: 1,685
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
May. 29, 2016 11:30 AM EDT Reads: 1,455
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
May. 29, 2016 11:15 AM EDT Reads: 633
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
May. 29, 2016 11:00 AM EDT Reads: 734
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
May. 29, 2016 11:00 AM EDT Reads: 1,441