Welcome!

News Feed Item

2013 NADbank Survey: Le Journal de Montreal Attracts Even More Readers on Weekdays, Saturday and Sunday

Still the uncontested leader, 7 days a week!

MONTREAL, QUEBEC -- (Marketwired) -- 04/22/14 -- Once again, Le Journal de Montreal has won the prestigious distinction of being the most widely read daily in Greater Montreal with increases in readership on weekdays as well as on Saturday and Sunday. That is the main finding of the 2013 NADbank survey, which measured the readership levels of the main daily newspapers in major metropolitan centres.

The 2013 NADbank survey has confirmed that Le Journal de Montreal is - thanks to its 1,157,100 readers - the leading daily in Montreal, 7 days a week, for the 28th year in a row! The results show that Le Journal de Montreal attracts 314,000 more readers than La Presse, a solid 37% lead.

Even more readers on weekdays

On weekdays, 559,400 readers choose Le Journal de Montreal, which is 39,700 more readers than last year (+8%). Meanwhile, La Presse has seen its weekday readership drop by 18,900. According to these results, Le Journal de Montreal attracts 137,900 more readers than La Presse on weekdays, a 33% lead that shows, once again, that it is Greater Montreal's most widely read daily newspaper.

Even more readers on Saturday and Sunday

Le Journal de Montreal is and remains the leading daily on Saturday with 573,900 readers, which is 67,600 more than in 2012 (+13%). As a result, Le Journal de Montreal has 70,300 more readers than La Presse on Saturday, a 14% lead. As for the Sunday edition, it attracts 380,700 readers, an increase of 21,400 readers over the 2012 NADbank results (+6%).

Major gains in target segments

Le Journal de Montreal has made major gains in the 25-34 age bracket. On weekdays, Le Journal de Montreal attracts 101,100 readers in this target segment, which is 36,000 more readers than in 2012 - an impressive 55% surge! Le Journal de Montreal also attracts more readers aged 25 to 34 on Saturday (+24%) and Sunday (+27%). Meanwhile, La Presse has seen its readership in the 25-34 age bracket drop by a whopping 37% on weekdays and 52% on Saturday.

Le Journal de Montreal has also made major gains in the 35-49 age bracket on weekdays, with 13,200 more readers than in 2012 (+9%), for a total of 157,400 readers in this segment. The Sunday edition of Le Journal de Montreal now attracts 12% more readers in the 35-49 age bracket than it did last year.

Even more university graduates read Le Journal de Montreal, with increases of 2% on weekdays, 25% on Saturday, and 42% on Sunday. Meanwhile, La Presse has lost 17% of its readers in this segment on weekdays and 6% on Saturday.

As compared with the 2012 NADbank results, Le Journal de Montreal now attracts 13% more weekday readers, 36% more Saturday edition readers, and 52% more Sunday edition readers who have a household income of $100,000 or more. In this same segment, La Presse has seen its readership drop by 13% on weekdays and 8% on Saturday.

Le Journal de Montreal has also recorded increases in readership among the white collar, executive, and professional segment: up 20% on weekdays, 17% on Saturday, and 39% on Sunday. Conversely, La Presse's readership in this segment has declined by 11% on weekdays and 6% on Saturday.

In addition, Le Journal de Montreal has achieved major gains in readership among homeowners: up 23% on weekdays, 27% on Saturday, and 26% on Sunday. Thanks to these solid results, Le Journal de Montreal attracts more readers who are homeowners than does La Presse.

Even more visitors online

Le Journal de Montreal's web site now attracts nearly 1.2 million unique visitors per month - a 51% increase since last October. In the same period, the number of visitors at lapresse.ca dropped by 6%.(i)

Le Journal de Montreal underwent a major overhaul in autumn 2013, unveiling a new look. Le Journal de Montreal took this opportunity to introduce a number of new features for its readers, including new columnists and bloggers reflecting a wide range of views, upgraded content, new bylines, a new daily supplement ("JM"), and a new daily section ("MONDE") focusing on international news and events.

"We're extremely proud of these results, which show how very successful Le Journal de Montreal has been. These outstanding results are a fitting reward for a team that has worked hard to make Le Journal de Montreal even more appealing across all platforms while upholding the newspaper's status as a leading resource in the world of news, sports, and entertainment," says Lyne Robitaille, President and Publisher of Le Journal de Montreal.

Le Journal de Montreal takes this opportunity to extend its warmest thanks to its many readers and advertisers, who have enabled it to consolidate its leadership position in Greater Montreal and remain the leading daily 7 days a week!

Source: 2013 NADbank, Montreal CMA, adults 18 +.

Source ((i)): comScore, Canada, March 2014 versus October 2013.

About Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on paid and free circulation, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 3 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated website, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language newspapers and websites make it a leading provider of local news and information. Sun Media Corporation includes the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts over 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers and magazines.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
"We focus on composable infrastructure. Composable infrastructure has been named by companies like Gartner as the evolution of the IT infrastructure where everything is now driven by software," explained Bruno Andrade, CEO and Founder of HTBase, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...