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2013 NADbank Survey: Le Journal de Québec, THE Daily That Readers Prefer 7 Days a Week!

QUEBEC CITY, QUEBEC -- (Marketwired) -- 04/22/14 -- The results of the 2013 NADbank survey, which measured the readership levels of the main daily newspapers across the country, reveal that with its 355,300 readers, Le Journal de Quebec is THE daily that people in the Quebec City market prefer, 7 days a week.

These outstanding results also show that Le Journal de Quebec attracts 88,000 more readers a week than its competitor, which is a 33% lead. In all, 55% of the population in Quebec City chooses to read Le Journal de Quebec(1). "The range of views our newspaper expresses, our regional coverage, and the quality of our readership are what sets us apart. These exceptional results motivate us even more to achieve continued success," enthuses Louise Cordeau, Publisher of Le Journal de Quebec.

Weekdays

With 176,800 readers, Le Journal de Quebec has 54,000 more readers than its competitor on weekdays, which is a solid 44% lead.

Saturday

Le Journal de Quebec attracts a total of 176,500 readers on Saturday, which is 33,100 more readers than its competitor and represents a 23% lead.

Sunday

Also Number 1 on Sunday, Le Journal de Quebec reaches out to a total of 127,600 readers on that day, which is 11,900 more readers than its competitor for a 10% lead(2).

Last fall, Le Journal de Quebec overhauled its image and logo. Results suggest that readers truly appreciate the daily's many new features, including many new columnists and bloggers expressing a wide range of views, new supplements dedicated to Quebec City, and new theme-based sections.

Le Journal de Quebec takes this opportunity to thank its many readers and advertisers for making the newspaper their favourite daily, 7 days a week, as well as making it the most widely read daily in and around Quebec City.

(1) Source: 2013 NADbank, Quebec City CMA, adults 18 +, print and electronic editions, web and mobile applications, past 7 days.

(2) Source: 2013 NADbank, Quebec City CMA, adults 18 +, print and electronic editions.

About Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on paid and free circulation, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 3 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated website, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language newspapers and websites make it a leading provider of local news and information. Sun Media Corporation includes the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts over 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers and magazines.

Contacts:
Martin Tremblay
Vice President, Public Affairs
Quebecor Media Inc.
514-380-1985
[email protected]

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