Welcome!

News Feed Item

2013 NADbank Survey: Free Urban Daily 24 Heures Records Its Strongest Growth in the Montreal Market

MONTREAL, QUEBEC -- (Marketwired) -- 04/22/14 -- The 2013 NADbank survey, which measured the readership levels of the main daily newspapers across the country, has unveiled outstanding results for the free urban daily 24 Heures in the Montreal market. 24 Heures has not only recorded its strongest growth in the Montreal market, it has also achieved a new peak in terms of readership with 742,900 readers, which is an increase of 14,800 weekly readers since 2012. In the same period, the urban daily Metro has seen its readership drop by 2,000 readers. Even more impressive, 24 Heures now attracts 8,300 more readers than the daily La Presse from Monday to Friday!

On weekdays, the free urban daily 24 Heures now has 314,800 readers, which is 25,800 more than in 2012 (+9%). Meanwhile, urban daily Metro has lost 8,600 readers.

Reader profile - 5-day cumulative

Thanks to its young, educated and urban readership, 24 Heures is achieving solid growth in many segments of particular interest to advertisers. 24 Heures has posted a 6% increase in readership in the 25-34 age bracket, with 8,800 more readers than in 2012. Meanwhile, urban daily Metro has seen its readership drop by 12% in the 25-34 age segment - a loss of 25,200 readers.

24 Heures has 324,400 readers who are college graduates, which is 70,400 more readers in this segment than last year (+28%). 24 Heures attracts more women readers - in fact, 10,000 more - than in 2012, while Metro has lost 26,000 women readers. 24 Heures has 241,200 heavy readers (readers who read 4 or 5 editions a week on average), which is 12,200 more such readers than Metro and represents an increase of 63,200 readers since 2012 (+36%).

Reader profile - read yesterday

The free urban daily 24 Heures has increased its readership among the most sought-after target segments. As a result, 24 Heures has 7,500 more readers in the 18-34 age bracket (+9%) and 35,000 more readers who are CEGEP or university graduates (+18%). In all, 230,600 24 Heures readers have a college diploma or university degree. Also, 24 Heures attracts 30,800 more homeowners than it did in 2012, which is a 24% increase.

24 Heures enjoys the distinction of being the only daily that is distributed throughout the STM network. As a result, 24 Heures is available from 1,750 distribution points, 1,200 alternate sites (buildings, schools, hospitals, restaurants, clinics, and so on), 200 newspaper dispensers in the AMT network, 350 display cases in 68 metro stations, and 100 carriers on average every day.

The free urban daily 24 Heures thanks its many readers and advertisers who have made its continued growth since 2008 possible and enabled it to achieve its best results ever!

(i)Source: 2013 NADbank, Montreal CMA, adults 18 +.

About Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on paid and free circulation, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 3 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated website, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language newspapers and websites make it a leading provider of local news and information. Sun Media Corporation includes the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts over 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers and magazines.

Contacts:
Martin Tremblay
Vice President, Public Affairs
Quebecor Media Inc.
514-380-1985
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Announcing Poland #DigitalTransformation Pavilion
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.