|By PR Newswire||
|April 22, 2014 12:13 PM EDT||
DUBLIN, Apr. 22, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/5qllg3/global_messaging) has announced the addition of the "Global Messaging Platform Market 2014-2018" report to their offering.
The analysts forecast the Global Messaging Platform market to grow at a CAGR of 8.58 percent over the period 2013-2018. One of the key factors contributing to this market growth is the high demand for internal collaboration. The Global Messaging Platform market has also been witnessing the increasing adoption of enterprise social tools. However, the lack of integration with legacy systems could pose a challenge to the growth of this market.
The report, the Global Messaging Platform Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, and the EMEA and APAC regions; it also covers the Global Messaging Platform market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The increasing adoption of enterprise social tools is a major trend witnessed in the market in recent years. Over the last decade, many organizations have increased the amount of data being generated in their data warehouses. Social media applications can be seen as a new trend that could best describe the large amount of unstructured data generated in enterprise data warehouses.
Various business units across organizations are subscribing to social applications and platforms without any company-wide approach. In order to solve this, organizations have started to explore policies and solutions that enable the consistent usage of social tools across the organization.
Although the majority of organizations are currently using enterprise social tools for internal purposes such as training, recruiting, and internal collaboration, future adoption plans will be more focused towards the usage of social tools for communicating with and gaining feedback from customers and consumers.
According to the report, one of the major drivers in the market is the high demand for internal collaboration. The rapid globalization and expansion of businesses has resulted in the need for better communication capability within the business environment. Communication can be facilitated by messages, emails, calls, conferences, face-to-face meetings, and online messaging. Messaging platforms enable the exchange of data and information through instant messaging, audio and video conferencing, and email.
Further, the report states that despite the presence of several drivers, the growth of the Global Messaging Platform market is curtailed by some serious challenges. One such challenge is the lack of integration with other legacy systems. Most organizations are faced with many issues during the integration of messaging platforms with their existing legacy systems.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation
08. Geographical Segmentation
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
17. Key Vendor Analysis
18. Other Reports in this Series
- Atmail Pty Ltd.
- CommuniGate Systems Inc.
- Critical Path Inc.
- IBM Corp.
- IceWrap Inc.
- Ipswitch Inc.
- Microsoft Corp.
- Openwave Messaging Inc.
- Oracle Corp.
For more information visit http://www.researchandmarkets.com/research/5qllg3/global_messaging
Media Contact: Laura Wood, +353-1-481-1716, [email protected]
SOURCE Research and Markets
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