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Four MOM Brands® Cereals Are Preferred Over Post® Cereals In National Taste Test

Cereal lovers preferred Malt-O-Meal® Oat Blenders® with Honey & Almonds, Cocoa Dyno-Bites®, Fruity Dyno-Bites® and Honey Buzzers® over more expensive box brands

MINNEAPOLIS, April 22, 2014 /PRNewswire/ -- Cereal lovers can enjoy great taste and save money at the same time, according to a recent national taste test conducted by MOM Brands®, in which consumers said they preferred the taste of its cereals over more expensive Post® Cereals brands.

Americans love cereal. Among those preferred for taste in a national blind taste test: Malt-O-Meal® Oat Blenders® With Honey & Almonds (sold in bags) over Post® Honey Bunches of Oats® with Almonds.

Consumers were asked to taste four MOM Brands cereal varieties and four similar Post Cereal varieties, without knowing which cereal was which. According to the results:

  • Malt-O-Meal Oat Blenders® With Honey & Almonds were preferred over Post Honey Bunches of Oats® with Almonds.
  • Malt-O-Meal Cocoa Dyno-Bites® were preferred over Post Cocoa Pebbles®.
  • Malt-O-Meal Fruity Dyno-Bites® were preferred over Post Fruity Pebbles®.
  • Malt-O-Meal Honey Buzzers® were preferred over Post Honeycomb® cereal.

"We're committed to giving families a better breakfast at a better price, and this new taste test confirms that we're also able to give them better taste," said Kyle Peterson, director of brand management, MOM Brands. "Low price and great taste are not mutually exclusive. Families can rely on MOM Brands to provide affordable, nutritious breakfast options that not only meet their budget needs but also deliver flavors they love."

Oat Blenders with Honey & Almonds, Cocoa Dyno-Bites, Fruity Dyno-Bites and Honey Buzzers, which are sold in bags, reflect MOM Brands' commitment to providing great-tasting, affordable high-quality cereals. The company's brand portfolio includes a wide variety of ready-to-eat, hot and better-for-you cereals, ranging from 27 Malt-O-Meal® brand family-favorite ready-to-eat varieties to 23 flavors of Better Oats® instant oatmeal. One in 10 servings of breakfast cereal eaten every day is a MOM Brands cereal.1

MOM Brands is dedicated to providing families with economical breakfast options. Ounce for ounce, its bagged cereals cost less than leading boxed brands.2 America's fastest-growing cereal company3, MOM Brands has saved consumers nearly $1.5 billion in cereal purchases since 2007.4

MOM Brands cereals are available at grocery stores nationwide. To find a retailer near you, visit www.MOMBrands.com.

1 Nielsen Total U.S. Expanded Outlets Combined data for 52 weeks ending 8/24/13, www.mombrands.com

2Nielsen Expanded All Outlets Combined estimates 52 weeks current through week ending 8/24/13, www.mombrands.com

3 Based on overall market share growth, 2001-2013, www.mombrands.com  

4 Nielsen Expanded All Outlets Combined data for 2007-2014, assuming all pounds of MOM Cereals were sold by other national brands at historical prices for this period; based on retail sales of aggregate amounts for total pounds sold compared to the total cost of an equivalent amount of other leading national brands, www.mombrands.com

Honey Bunches of Oats® with Almonds cereal, Honeycomb® cereal and Post® cereals are registered trademarks of Post Foods, LLC.
Pebbles® Cereal is a registered trademark of Hanna-Barbera Productions, Inc.

About MOM Brands
MOM Brands is the largest family-owned cereal company in the United States. The company has produced quality cereal products since 1919 and manufactures many varieties of oatmeal, family-favorite ready-to-eat and natural cereals, as well as its original, farina-based hot cereal. Today, one in 10 servings of breakfast cereal eaten every day is a MOM Brands cereal. Dedicated to finding better ways to make a better breakfast at a better price, MOM Brands is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. For more information about MOM Brands and its cereal products, visit www.MOMBrands.com.

Media contact:
Matt Hodson
(612) 375-8534
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140422/77261


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