Welcome!

News Feed Item

Four MOM Brands® Cereals Are Preferred Over Post® Cereals In National Taste Test

Cereal lovers preferred Malt-O-Meal® Oat Blenders® with Honey & Almonds, Cocoa Dyno-Bites®, Fruity Dyno-Bites® and Honey Buzzers® over more expensive box brands

MINNEAPOLIS, April 22, 2014 /PRNewswire/ -- Cereal lovers can enjoy great taste and save money at the same time, according to a recent national taste test conducted by MOM Brands®, in which consumers said they preferred the taste of its cereals over more expensive Post® Cereals brands.

Americans love cereal. Among those preferred for taste in a national blind taste test: Malt-O-Meal® Oat Blenders® With Honey & Almonds (sold in bags) over Post® Honey Bunches of Oats® with Almonds.

Consumers were asked to taste four MOM Brands cereal varieties and four similar Post Cereal varieties, without knowing which cereal was which. According to the results:

  • Malt-O-Meal Oat Blenders® With Honey & Almonds were preferred over Post Honey Bunches of Oats® with Almonds.
  • Malt-O-Meal Cocoa Dyno-Bites® were preferred over Post Cocoa Pebbles®.
  • Malt-O-Meal Fruity Dyno-Bites® were preferred over Post Fruity Pebbles®.
  • Malt-O-Meal Honey Buzzers® were preferred over Post Honeycomb® cereal.

"We're committed to giving families a better breakfast at a better price, and this new taste test confirms that we're also able to give them better taste," said Kyle Peterson, director of brand management, MOM Brands. "Low price and great taste are not mutually exclusive. Families can rely on MOM Brands to provide affordable, nutritious breakfast options that not only meet their budget needs but also deliver flavors they love."

Oat Blenders with Honey & Almonds, Cocoa Dyno-Bites, Fruity Dyno-Bites and Honey Buzzers, which are sold in bags, reflect MOM Brands' commitment to providing great-tasting, affordable high-quality cereals. The company's brand portfolio includes a wide variety of ready-to-eat, hot and better-for-you cereals, ranging from 27 Malt-O-Meal® brand family-favorite ready-to-eat varieties to 23 flavors of Better Oats® instant oatmeal. One in 10 servings of breakfast cereal eaten every day is a MOM Brands cereal.1

MOM Brands is dedicated to providing families with economical breakfast options. Ounce for ounce, its bagged cereals cost less than leading boxed brands.2 America's fastest-growing cereal company3, MOM Brands has saved consumers nearly $1.5 billion in cereal purchases since 2007.4

MOM Brands cereals are available at grocery stores nationwide. To find a retailer near you, visit www.MOMBrands.com.

1 Nielsen Total U.S. Expanded Outlets Combined data for 52 weeks ending 8/24/13, www.mombrands.com

2Nielsen Expanded All Outlets Combined estimates 52 weeks current through week ending 8/24/13, www.mombrands.com

3 Based on overall market share growth, 2001-2013, www.mombrands.com  

4 Nielsen Expanded All Outlets Combined data for 2007-2014, assuming all pounds of MOM Cereals were sold by other national brands at historical prices for this period; based on retail sales of aggregate amounts for total pounds sold compared to the total cost of an equivalent amount of other leading national brands, www.mombrands.com

Honey Bunches of Oats® with Almonds cereal, Honeycomb® cereal and Post® cereals are registered trademarks of Post Foods, LLC.
Pebbles® Cereal is a registered trademark of Hanna-Barbera Productions, Inc.

About MOM Brands
MOM Brands is the largest family-owned cereal company in the United States. The company has produced quality cereal products since 1919 and manufactures many varieties of oatmeal, family-favorite ready-to-eat and natural cereals, as well as its original, farina-based hot cereal. Today, one in 10 servings of breakfast cereal eaten every day is a MOM Brands cereal. Dedicated to finding better ways to make a better breakfast at a better price, MOM Brands is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. For more information about MOM Brands and its cereal products, visit www.MOMBrands.com.

Media contact:
Matt Hodson
Spong
(612) 375-8534
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140422/77261

SOURCE MOM Brands

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...