Welcome!

News Feed Item

Lidl is the First Food Retailer to Have 10 Million Facebook fans in Europe

LONDON, April 23, 2014 /PRNewswire/ --

This makes Lidl the food retailer with the biggest European Facebook Community

On 27th February, Lidl reached the milestone of 10 million fans on Facebook as verified in the study "Lidl Now #1 European Food Retailer on Facebook"  recently published by the social media monitoring agency Socialbakers.  

     (Logo: http://photos.prnewswire.com/prnh/20120920/562717 )

Lidl began its international social media activities in September 2011 in 7 pilot countries (UK, Spain, Ireland, Holland, Croatia, Romania and Finland). Lidl Germany had already previously set up the company's first Facebook page.

Gradually the remaining countries became active too, and by April 2013 the final countries launched their pages. Today, Lidl has 26 Facebook pages and a fan community of 10.2 million followers. In the countries where it operates on Facebook, the average penetration rate is around 5.9%. This means that after approximately 2.5 years of being internationally present on Facebook, Lidl is the number one food retailer in Europe and number two worldwide.

However, Lidl does not just top the rankings list when it comes to the number of followers. The Socialbakers study also shows that Lidl is the European food retailer with the greatest number of interactions, and replies to the highest number of posts on Facebook. Socialbakers' complete evaluation will be made available via their blog on Wednesday 23rd April (http://www.socialbakers.com/blog).

"In the past two and a half years, Facebook has become a very important platform for Lidl's corporate communications",  explains Andreas Brückner, Managing Director of the leading social media agency MRM Worldwide. "This success is due to Lidl's consistent approach and the high level of professionalism with which it has claimed the social media theme for itself. Instead of using this channel simply to communicate advertising campaigns, Lidl uses Facebook to communicate with its customers openly and transparently through dialogue. In doing so, alongside the traditional contests and competitions, Lidl also actively encourages its followers to become involved. Products have already been jointly developed with the communities (crowd sourcing) and fundraising campaigns carried out (crowd funding). The followers are also actively involved in shaping the product range. In a few countries, the followers have been able to decide which products from the Lidl range should go on special offer in store.

"Lidl takes what its followers think very seriously. In my opinion, that, as well as innovative content, is one of the main reasons why the engagement has been so successful", Andreas Brückner continues. "Facebook activities in the future will also focus on innovation, customer loyalty and transparency".

Lidl UK launched onto Facebook in March 2011 and quickly built up a loyal fan base. By January 2013, Lidl UK had 250,000 Facebook fans and by November 2013 this figure had risen to half a million fans. Today, Lidl UK has over 600,000 Facebook fans and a very impressive average response rate of 97%. Innovative Facebook activities being carried out in the country include apps and competitions such as the recent Easter Rally, where players were able to win £50 of Lidl vouchers.

Notes to Editors 

About MRM  

Creativity, technology, performance - MRM is the agency for interaction between consumers and brands. The agency works on developing strategies and campaign concepts, ideas for social media and mobile marketing and implements platform-neutral applications, online portals and CRM activities, as well as IT solutions and coordinates international campaigns.

With offices in Frankfurt, Düsseldorf and Berlin the agency has over 200 employees from 28 countries and is part of McCann Worldgroup. From the very start, MRM Germany has been the lead agency for social media for Lidl International.

About Lidl UK 

Lidl's history goes back to the 1930s, when the company was founded in Germany as a grocery wholesaler. Today, Lidl is one of the largest grocery retailers in Europe.

The first Lidl stores were opened in 1973 and by the 1980s Lidl was a household name throughout Germany. During the 1990s Lidl started to open stores outside Germany and today Lidl stores can be found in nearly every country in Europe. Lidl is now well established as a major European food retailer.  

Lidl takes pride in providing top quality products at the lowest possible prices to all its customers across Europe. Its stores are operated by a network of dedicated store staff, helping to establish and further develop the success of the company. Lidl will continue to play a major role in the exploration of new markets in Europe and beyond.

Since establishing itself in the UK in 1994, Lidl UK has grown consistently and today has more than 600 stores, and there are plenty more to come.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous a...