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Connell Brothers Appoints General Manager of China

Former Bayer Material Science Executive to Lead China Operation for Asia's largest specialty chemicals and ingredients distributor

Hong Kong, Apr 23, 2014 - (ACN Newswire) - Connell Brothers (CBC), a division of Wilbur-Ellis Company, and the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific, has appointed Dr. Ralf Busch, former vice president responsible for Know-How Transfer, Asia-Pacific, within the Bayer MaterialScience polyurethane business group, to lead the strategic direction and expand the business operations of CBC China. The company operates in 11 cities in China.

"Under Dr. Busch's leadership of our largest and the most complex organization in Asia-Pacific, we are aiming to aggressively grow our business through innovative application development and marketing approaches," said Dr. Azita Owlia, vice president of Connell Brothers, North Asia. "Dr. Busch has a successful track record at Bayer, and I am confident that he will significantly contribute to the development of the company's position. Dr. Busch will play a vital role in our continued investment in China by bringing strategic direction to each business unit and identifying new growth opportunities throughout China."

Dr. Busch brings 29 years of international experience in building businesses for a leading global chemical company. He also has an impressive track record in translating R&D into commercial innovation. In his most recent role at Bayer, he was instrumental in developing an organization with the highest innovation standards, competencies, and processes that are strategically aligned with the global innovation network. He also led Bayer's >700 M USD Polyurethane Business Group in China with over 100 employees in sales and marketing. His prior roles include leading positions for Application Development in China, Japan and in Germany, with a total of over nine years in China and 15 years in Asia-Pacific.

He received his Ph.D. in organic chemistry from the University of Cologne, Germany. Dr. Busch speaks German, English and conversational Mandarin.

"I am excited to return to China and be a part of a fast growing organization," said Dr. Busch. "I look forward to working with a highly competent team as well as suppliers to help meet the needs of our participating markets and customers."

Dr. Busch will succeed Mr. John Chen, who will be retiring this July after eleven years as general manager of CBC China. Mr. Chen will continue to support various strategic projects within North Asia, working closely with the CBC leadership team.

"John's leadership has been crucial to CBC's success in building the Taiwan and China businesses," said Ted Eliot, president of Connell Brothers. "Under his leadership, CBC has grown substantially, through expansion of our business and acquisitions. We thank John for his passion to succeed, dedication, and many contributions, and look forward to his continued support to our North Asia organization over the coming months."

Today, CBC China services cover the coatings and industrial ingredient industries, as well as regulated industries including food ingredients, and personal & home care.

About Connell Brothers

Founded in 1895, Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific with a keen focus on technical service, customer support, and environmental, health, and safety. Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific. For more information, please visit www.wilburellis.com.

Source: Connell Brothers

Wendy Wong
Head of Marketing Communications 
Connell Brothers Division
Wilbur-Ellis Company 
[email protected]

Sandra Gharib
Corporate Communication
Wilbur-Ellis Company
[email protected]

Copyright 2014 ACN Newswire. All rights reserved.

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