Welcome!

News Feed Item

Bing in the Classroom program launches to provide ad-free search for schools

Bing supports digital literacy and offers schools across the United States an ad-free Bing search experience.

REDMOND, Wash., April 23, 2014 /PRNewswire/ -- Bing in the Classroom — a free program that provides ad-free, safer, more private search in schools — exited the pilot stage on Wednesday and is now open to all eligible K–12 schools in the U.S. The program, formerly known as Bing for Schools, launched in pilot earlier this year in five of the largest U.S. public school districts. It has grown to include hundreds of districts covering over 4.5 million kids in more than 5,000 schools, serving over 35 million ad-free queries so far this school year. Bing is the only major search engine to offer schools in the U.S. an ad-free search experience on their networks.*

Microsoft company logo.

In addition to ad-free search, Bing in the Classroom sets strict filters to help block adult content, prevents student searches from being used for ad targeting and adds specialized learning features to promote digital literacy in the classroom. Microsoft estimates that over 15 billion search ads are being served to students every year while in school, exposing them to marketing messages for everything from for-profit online degree programs to fast food.

"We created Bing in the Classroom because we believe students deserve a search environment tailored for learning. Classrooms should be ad-free, and that should be as true online as it is offline," said Matt Wallaert, creator of Bing in the Classroom, Microsoft.

Educators from across the country agree the program is enhancing the classroom environment and improving children's abilities to learn digital literacy skills.

"I teach kindergarten through fifth-grade media classes, and as soon as I started using Bing in the Classroom, I noticed my kids being more attentive and focused in class. We all know advertisements can be distracting, and with Bing in the Classroom I don't have to worry about inappropriate content getting in the way of the lesson plan or students' research," said Lynda Shipley, media specialist, Bremerton School District in Washington.

To enhance children's experience with technology in schools, Bing in the Classroom includes the following elements:

  • Ad-free and safer search. Upon activating Bing in the Classroom, Bing searches from within the school network will have three key enhancements:
    • Removal of all advertisements from Bing search results
    • Automatic strict filtering to help block adult content
    • Disabling the use of student searches for targeted advertising
      The service is offered completely free of charge and takes only a few minutes for an administrator to sign up. Parents can see whether a school is covered at http://www.bing.com/classroom/findyourschool.
  • Earn Bing Rewards credits for schools. You can help the school of your choice earn credits toward Bing Rewards just by searching with Bing from your home or mobile device. Bing Rewards allows you to choose a school to support and will aggregate the credits for everyone supporting that school. When 30,000 credits are accrued through Bing Rewards, Bing will send a Microsoft Surface tablet with Type Cover directly to the school. The more people search, the more credits they earn for their schools. About 60 regular Bing Rewards users can earn a Surface in a month for a school, with no limit on the number of tablets a school can earn. Another way you can show your support for #adfreesearch zone in schools is to go to http://www.bing.com/classroom/showsupport, join the social movement and share with your friends. More about Bing in the Classroom and how to get involved can be found at http://www.bing.com/classroom.
  • Daily lesson plans based on the Bing daily homepage image. Bing is well-known for having a big, beautiful homepage image that changes daily and inspires visitors to explore their world. Bing in the Classroom makes it easier to incorporate digital literacy into schools by offering three learning activities every school day. The activities are free and use the Bing homepage image of the day to pose a question that cannot be solved by a simple search, encouraging kids to use critical thinking alongside search to grow their curiosity. In addition to being linked from the homepage image, Bing keeps a growing archive of the lessons on the Microsoft Educator Network.

To celebrate Wednesday's launch of Bing in the Classroom, NBC Correspondent Jenna Bush Hager is partnering with Bing to visit participating school PS 205 Clarion in Brooklyn, New York, for a dialogue on the importance of digital literacy in the classroom. More information about the initiative can be found at http://www.bing.com/classroom.

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

* Program excludes Bing Apps.

Logo - http://photos.prnewswire.com/prnh/20000822/MSFTLOGO

SOURCE Microsoft Corp.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...