Welcome!

News Feed Item

Kia's Road to Rio

- Kia to feature in new 'Road to Rio' TV series from 5 May

LONDON, UNITED KINGDOM -- (Marketwired) -- 04/23/14 -- As football fans across the world look forward to this summer's FIFA World Cup(TM) in Brazil, Kia Motors UK is set to feature in a new TV series on Dave from 5 May that charts an epic 3,000 mile football road trip across South America in order to discover the secrets of the continent's passion for the beautiful game of football.

'Road to Rio' is a six-part TV series that will see comedians and football fans Mark Watson and Henning Wehn at the wheel of their compact Kia Soul, as well as other Kia cars along the way, travelling to six football-rich countries and discovering how, as an education for children and a religion for parents, football is a way of life in South America.

The football-obsessed duo take their trusty Kia Soul car from Uruguay to Brazil and en route they laugh with football-crazy locals, face roadside dramas with llamas, sample the local cuisine and meet a host of footballing legends - a line-up that reads like the ultimate South American fantasy football team.

Six episodes: Six Footballing Nations

The intrepid explorers start their journey in Montevideo, the capital of Uruguay and host city of the very first football World Cup, where they attempt to track down Alcides Ghiggia, the only surviving player from the 1950 World Cup final. They pitch their wits against Paolo Montero and attempt to get the inside track on Luis Suarez from his mother.

Next in Argentina, Henning and Mark uncover the secrets behind the country's footballing success with the help of Alberto Tarantini and try to beat goalkeeping hero Sergio Goycochea in a penalty shoot-out on his live TV show. Off the pitch, they play tennis with Ricky Villa and Henning and Mark turn detective tracking down the elusive Diego Maradona.

After crossing the Andes into Chile, the boys visit ex-West Ham defender Javier Margas' extraordinary motel, go for a spot of wine tasting with Elias Figueroa and bake a birthday cake for Chilean goal-machine Ivan Zamorano. Heading up the Caribbean coast to Colombia, Mark then spends a night on the town with Faustino Asprilla and they hear about the dark side of Colombian football, before Henning spends a day as a referee.

On reaching Sao Paolo, the boys undergo some Brazilian male grooming before tracking down 70s legend Rivellino, meeting the future Pele (Pele's own son) and after various thwarted efforts finally tracking down World Cup winner and Middlesbrough legend Juninho.

After five roller-coaster weeks Henning and Mark eventually arrive in Rio. Mark takes to the air in a hang-glider to investigate how World Cup preparations are shaping up and the boys visit what will soon be the most famous stadium on the planet, Estadio do Maracana. They also meet the Captain of Brazil's legendary 1970 World Cup winning team, Carlos Alberto, and revive a 1970s Brazilian craze, Autobal - football played by cars.

In between all this, Henning and Mark learn to be gauchos, worship at the Church of Maradona and take a tour of Pablo Escobar's house with his brother. They also meet Falcao's father at a local football match and feast on kilo after kilo of South American steak!

Kia: Passionate about football

As an Official Partner of this summer's 2014 FIFA World Cup Brazil(TM) it made sense that the 'Road to Rio' journey happen in a Kia car. During their adventure Mark and Henning drive the latest funky Kia Soul urban crossover, the Kia Sportage crossover and the Kia Sorento SUV.

Artur Martins, Vice President of Marketing, Kia Motors Europe, commented: "As a brand that is passionate about football, and with the World Cup just around the corner, we were happy to put the wheels under Mark and Henning's footballing road trip with some of our latest car models. The All-New Kia Soul city car, that features in the show, has just been launched across Europe so 'Road to Rio' is a great opportunity for thousands of football fans to see our stylish Kia Soul urban crossover in action."

Kia has been an Official Automotive Partner of FIFA since 2007, including the 2010 FIFA World Cup South Africa(TM) and UEFA EURO 2012(TM), and has recently strengthened their involvement in the game with an unprecedented long-term commitment of extending their partnership with FIFA until 2022.

The All-New Kia Soul

The second generation of Kia's dynamic urban car is now on sale in the UK. Designed to offer even more dramatic styling, enhanced driving dynamics, improved quality and space the B-segment crossover is available with 1.6-litre petrol and diesel engines and a choice of manual or automatic gearboxes. Five trim levels cater for all desires and Kia's pioneering seven year warranty provides owners with peace of mind. The all-new Kia Soul car is on sale in the UK now priced from just GBP 12,600.

'Road to Rio' will air on 40 television networks around the world and be shown in 150 countries.

Notes to Editors:

Footballer Guests

Episode One - Uruguay                                                       
Alcides Ghiggia                                                             
Paolo Montero                                                               
Victor Hugo Morales, commentator                                            
                                                                            
Episode Two - Argentina                                                     
Sergio Goycochea                                                            
Alberto Tarantini                                                           
Ricky Villa                                                                 
Antonio Rattin                                                              
                                                                            
Episode Three - Chile                                                       
Ivan Zamorano                                                               
Elias Figueroa                                                              
Javier Margas                                                               
                                                                            
Episode Four - Colombia / Ecuador                                           
Faustino Asprilla                                                           
Luis 'Chonto' Herrera                                                       
Ulises de la Cruz                                                           
                                                                            
Episode Five - Brazil, Sao Paolo                                            
Rivelino                                                                    
Juninho Paulista                                                            
Joshua Nascimento (Pele's youngest son)                                     
                                                                            
Episode Six - Brazil, Rio de Janeiro                                        
Carlos Alberto                                                              
Zico                                                                        

About Dave

(Sky 111/232, Virgin 128, HD: 129, Freeview 12)

(www.joindave.co.uk / @join_dave)

Dave proudly presents a plethora of original commissions; Crackanory, Ross Noble Freewheeling, Dave Gorman's Modern Life is Goodish, and Dara O'Briain: School of Hard Sums, all laden with the biggest names in British comedy. Not to mention a brand spanking new series with QI favourite Alan Davies in Alan Davies As Yet Untitled. If that wasn't enough to whet your appetite we also have a stack of national treasures like QI, Red Dwarf X, Mock the Week and Have I Got News For You, not to mention the Red Bull trilogy of Cliff Diving, X-Fighters and the Soap Box races. And of course, we still have Top Gear. Obviously we have to add, Dave is the UK's most watched non-PSB channel broadcasting to over 27 million people per month, featuring hit US shows including the sharp-witted and sharp-suited Suits, the ludicrously addictive Lizard Lick Towing and the wonder that is Storage Hunters, the gift that keeps on giving.

For further information on Kia please visit www.kiapressoffice.com.

Follow Kia at www.facebook.com/kiamotorsuk

Watch Kia at www.youtube.com/kiamotorsuk

Contacts:
Kia Motors UK
Stephen Kitson
Director of Corporate Communications
- 01932 832075
- 07795 011936
[email protected]

Kia Motors UK
Matthew Bendall
Senior Press Officer
- 01932 832073
- 07747 149149
[email protected]

Kia Motors UK
Sara Drummond-Bell
Senior Press Officer
- 01932 832072
- 07919 482332
[email protected]

Kia Motors UK
Carly Escritt
Press Officer (Press Fleet)
- 01932 832071
- 07557 262252
[email protected]

Kia Motors UK
Rosie Puxley
Press Office Assistant
- 01932 832079
- 07795 011475
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.