Welcome!

News Feed Item

Kia's Road to Rio

- Kia to feature in new 'Road to Rio' TV series from 5 May

LONDON, UNITED KINGDOM -- (Marketwired) -- 04/23/14 -- As football fans across the world look forward to this summer's FIFA World Cup™ in Brazil, Kia Motors UK is set to feature in a new TV series on Dave from 5 May that charts an epic 3,000 mile football road trip across South America in order to discover the secrets of the continent's passion for the beautiful game of football.

'Road to Rio' is a six-part TV series that will see comedians and football fans Mark Watson and Henning Wehn at the wheel of their compact Kia Soul, as well as other Kia cars along the way, travelling to six football-rich countries and discovering how, as an education for children and a religion for parents, football is a way of life in South America.

The football-obsessed duo take their trusty Kia Soul car from Uruguay to Brazil and en route they laugh with football-crazy locals, face roadside dramas with llamas, sample the local cuisine and meet a host of footballing legends - a line-up that reads like the ultimate South American fantasy football team.

Six episodes: Six Footballing Nations

The intrepid explorers start their journey in Montevideo, the capital of Uruguay and host city of the very first football World Cup, where they attempt to track down Alcides Ghiggia, the only surviving player from the 1950 World Cup final. They pitch their wits against Paolo Montero and attempt to get the inside track on Luis Suarez from his mother.

Next in Argentina, Henning and Mark uncover the secrets behind the country's footballing success with the help of Alberto Tarantini and try to beat goalkeeping hero Sergio Goycochea in a penalty shoot-out on his live TV show. Off the pitch, they play tennis with Ricky Villa and Henning and Mark turn detective tracking down the elusive Diego Maradona.

After crossing the Andes into Chile, the boys visit ex-West Ham defender Javier Margas' extraordinary motel, go for a spot of wine tasting with Elias Figueroa and bake a birthday cake for Chilean goal-machine Ivan Zamorano. Heading up the Caribbean coast to Colombia, Mark then spends a night on the town with Faustino Asprilla and they hear about the dark side of Colombian football, before Henning spends a day as a referee.

On reaching Sao Paolo, the boys undergo some Brazilian male grooming before tracking down 70s legend Rivellino, meeting the future Pele (Pele's own son) and after various thwarted efforts finally tracking down World Cup winner and Middlesbrough legend Juninho.

After five roller-coaster weeks Henning and Mark eventually arrive in Rio. Mark takes to the air in a hang-glider to investigate how World Cup preparations are shaping up and the boys visit what will soon be the most famous stadium on the planet, Estadio do Maracana. They also meet the Captain of Brazil's legendary 1970 World Cup winning team, Carlos Alberto, and revive a 1970s Brazilian craze, Autobal - football played by cars.

In between all this, Henning and Mark learn to be gauchos, worship at the Church of Maradona and take a tour of Pablo Escobar's house with his brother. They also meet Falcao's father at a local football match and feast on kilo after kilo of South American steak!

Kia: Passionate about football

As an Official Partner of this summer's 2014 FIFA World Cup Brazil™ it made sense that the 'Road to Rio' journey happen in a Kia car. During their adventure Mark and Henning drive the latest funky Kia Soul urban crossover, the Kia Sportage crossover and the Kia Sorento SUV.

Artur Martins, Vice President of Marketing, Kia Motors Europe, commented: "As a brand that is passionate about football, and with the World Cup just around the corner, we were happy to put the wheels under Mark and Henning's footballing road trip with some of our latest car models. The All-New Kia Soul city car, that features in the show, has just been launched across Europe so 'Road to Rio' is a great opportunity for thousands of football fans to see our stylish Kia Soul urban crossover in action."

Kia has been an Official Automotive Partner of FIFA since 2007, including the 2010 FIFA World Cup South Africa™ and UEFA EURO 2012™, and has recently strengthened their involvement in the game with an unprecedented long-term commitment of extending their partnership with FIFA until 2022.

The All-New Kia Soul

The second generation of Kia's dynamic urban car is now on sale in the UK. Designed to offer even more dramatic styling, enhanced driving dynamics, improved quality and space the B-segment crossover is available with 1.6-litre petrol and diesel engines and a choice of manual or automatic gearboxes. Five trim levels cater for all desires and Kia's pioneering seven year warranty provides owners with peace of mind. The all-new Kia Soul car is on sale in the UK now priced from just GBP 12,600.

'Road to Rio' will air on 40 television networks around the world and be shown in 150 countries.

Notes to Editors:

Footballer Guests


Episode One - Uruguay
Alcides Ghiggia
Paolo Montero
Victor Hugo Morales, commentator

Episode Two - Argentina
Sergio Goycochea
Alberto Tarantini
Ricky Villa
Antonio Rattin

Episode Three - Chile
Ivan Zamorano
Elias Figueroa
Javier Margas

Episode Four - Colombia / Ecuador
Faustino Asprilla
Luis 'Chonto' Herrera
Ulises de la Cruz

Episode Five - Brazil, Sao Paolo
Rivelino
Juninho Paulista
Joshua Nascimento (Pele's youngest son)

Episode Six - Brazil, Rio de Janeiro
Carlos Alberto
Zico

About Dave

(Sky 111/232, Virgin 128, HD: 129, Freeview 12)

(www.joindave.co.uk / @join_dave)

Dave proudly presents a plethora of original commissions; Crackanory, Ross Noble Freewheeling, Dave Gorman's Modern Life is Goodish, and Dara O'Briain: School of Hard Sums, all laden with the biggest names in British comedy. Not to mention a brand spanking new series with QI favourite Alan Davies in Alan Davies As Yet Untitled. If that wasn't enough to whet your appetite we also have a stack of national treasures like QI, Red Dwarf X, Mock the Week and Have I Got News For You, not to mention the Red Bull trilogy of Cliff Diving, X-Fighters and the Soap Box races. And of course, we still have Top Gear. Obviously we have to add, Dave is the UK's most watched non-PSB channel broadcasting to over 27 million people per month, featuring hit US shows including the sharp-witted and sharp-suited Suits, the ludicrously addictive Lizard Lick Towing and the wonder that is Storage Hunters, the gift that keeps on giving.

For further information on Kia please visit www.kiapressoffice.com.

Follow Kia at www.facebook.com/kiamotorsuk

Watch Kia at www.youtube.com/kiamotorsuk

Contacts:
Kia Motors UK
Stephen Kitson
Director of Corporate Communications
- 01932 832075
- 07795 011936
[email protected]

Kia Motors UK
Matthew Bendall
Senior Press Officer
- 01932 832073
- 07747 149149
[email protected]

Kia Motors UK
Sara Drummond-Bell
Senior Press Officer
- 01932 832072
- 07919 482332
[email protected]

Kia Motors UK
Carly Escritt
Press Officer (Press Fleet)
- 01932 832071
- 07557 262252
[email protected]

Kia Motors UK
Rosie Puxley
Press Office Assistant
- 01932 832079
- 07795 011475
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...