Welcome!

News Feed Item

Kia's Road to Rio

- Kia to feature in new 'Road to Rio' TV series from 5 May

LONDON, UNITED KINGDOM -- (Marketwired) -- 04/23/14 -- As football fans across the world look forward to this summer's FIFA World Cup™ in Brazil, Kia Motors UK is set to feature in a new TV series on Dave from 5 May that charts an epic 3,000 mile football road trip across South America in order to discover the secrets of the continent's passion for the beautiful game of football.

'Road to Rio' is a six-part TV series that will see comedians and football fans Mark Watson and Henning Wehn at the wheel of their compact Kia Soul, as well as other Kia cars along the way, travelling to six football-rich countries and discovering how, as an education for children and a religion for parents, football is a way of life in South America.

The football-obsessed duo take their trusty Kia Soul car from Uruguay to Brazil and en route they laugh with football-crazy locals, face roadside dramas with llamas, sample the local cuisine and meet a host of footballing legends - a line-up that reads like the ultimate South American fantasy football team.

Six episodes: Six Footballing Nations

The intrepid explorers start their journey in Montevideo, the capital of Uruguay and host city of the very first football World Cup, where they attempt to track down Alcides Ghiggia, the only surviving player from the 1950 World Cup final. They pitch their wits against Paolo Montero and attempt to get the inside track on Luis Suarez from his mother.

Next in Argentina, Henning and Mark uncover the secrets behind the country's footballing success with the help of Alberto Tarantini and try to beat goalkeeping hero Sergio Goycochea in a penalty shoot-out on his live TV show. Off the pitch, they play tennis with Ricky Villa and Henning and Mark turn detective tracking down the elusive Diego Maradona.

After crossing the Andes into Chile, the boys visit ex-West Ham defender Javier Margas' extraordinary motel, go for a spot of wine tasting with Elias Figueroa and bake a birthday cake for Chilean goal-machine Ivan Zamorano. Heading up the Caribbean coast to Colombia, Mark then spends a night on the town with Faustino Asprilla and they hear about the dark side of Colombian football, before Henning spends a day as a referee.

On reaching Sao Paolo, the boys undergo some Brazilian male grooming before tracking down 70s legend Rivellino, meeting the future Pele (Pele's own son) and after various thwarted efforts finally tracking down World Cup winner and Middlesbrough legend Juninho.

After five roller-coaster weeks Henning and Mark eventually arrive in Rio. Mark takes to the air in a hang-glider to investigate how World Cup preparations are shaping up and the boys visit what will soon be the most famous stadium on the planet, Estadio do Maracana. They also meet the Captain of Brazil's legendary 1970 World Cup winning team, Carlos Alberto, and revive a 1970s Brazilian craze, Autobal - football played by cars.

In between all this, Henning and Mark learn to be gauchos, worship at the Church of Maradona and take a tour of Pablo Escobar's house with his brother. They also meet Falcao's father at a local football match and feast on kilo after kilo of South American steak!

Kia: Passionate about football

As an Official Partner of this summer's 2014 FIFA World Cup Brazil™ it made sense that the 'Road to Rio' journey happen in a Kia car. During their adventure Mark and Henning drive the latest funky Kia Soul urban crossover, the Kia Sportage crossover and the Kia Sorento SUV.

Artur Martins, Vice President of Marketing, Kia Motors Europe, commented: "As a brand that is passionate about football, and with the World Cup just around the corner, we were happy to put the wheels under Mark and Henning's footballing road trip with some of our latest car models. The All-New Kia Soul city car, that features in the show, has just been launched across Europe so 'Road to Rio' is a great opportunity for thousands of football fans to see our stylish Kia Soul urban crossover in action."

Kia has been an Official Automotive Partner of FIFA since 2007, including the 2010 FIFA World Cup South Africa™ and UEFA EURO 2012™, and has recently strengthened their involvement in the game with an unprecedented long-term commitment of extending their partnership with FIFA until 2022.

The All-New Kia Soul

The second generation of Kia's dynamic urban car is now on sale in the UK. Designed to offer even more dramatic styling, enhanced driving dynamics, improved quality and space the B-segment crossover is available with 1.6-litre petrol and diesel engines and a choice of manual or automatic gearboxes. Five trim levels cater for all desires and Kia's pioneering seven year warranty provides owners with peace of mind. The all-new Kia Soul car is on sale in the UK now priced from just GBP 12,600.

'Road to Rio' will air on 40 television networks around the world and be shown in 150 countries.

Notes to Editors:

Footballer Guests


Episode One - Uruguay
Alcides Ghiggia
Paolo Montero
Victor Hugo Morales, commentator

Episode Two - Argentina
Sergio Goycochea
Alberto Tarantini
Ricky Villa
Antonio Rattin

Episode Three - Chile
Ivan Zamorano
Elias Figueroa
Javier Margas

Episode Four - Colombia / Ecuador
Faustino Asprilla
Luis 'Chonto' Herrera
Ulises de la Cruz

Episode Five - Brazil, Sao Paolo
Rivelino
Juninho Paulista
Joshua Nascimento (Pele's youngest son)

Episode Six - Brazil, Rio de Janeiro
Carlos Alberto
Zico

About Dave

(Sky 111/232, Virgin 128, HD: 129, Freeview 12)

(www.joindave.co.uk / @join_dave)

Dave proudly presents a plethora of original commissions; Crackanory, Ross Noble Freewheeling, Dave Gorman's Modern Life is Goodish, and Dara O'Briain: School of Hard Sums, all laden with the biggest names in British comedy. Not to mention a brand spanking new series with QI favourite Alan Davies in Alan Davies As Yet Untitled. If that wasn't enough to whet your appetite we also have a stack of national treasures like QI, Red Dwarf X, Mock the Week and Have I Got News For You, not to mention the Red Bull trilogy of Cliff Diving, X-Fighters and the Soap Box races. And of course, we still have Top Gear. Obviously we have to add, Dave is the UK's most watched non-PSB channel broadcasting to over 27 million people per month, featuring hit US shows including the sharp-witted and sharp-suited Suits, the ludicrously addictive Lizard Lick Towing and the wonder that is Storage Hunters, the gift that keeps on giving.

For further information on Kia please visit www.kiapressoffice.com.

Follow Kia at www.facebook.com/kiamotorsuk

Watch Kia at www.youtube.com/kiamotorsuk

Contacts:
Kia Motors UK
Stephen Kitson
Director of Corporate Communications
- 01932 832075
- 07795 011936
[email protected]

Kia Motors UK
Matthew Bendall
Senior Press Officer
- 01932 832073
- 07747 149149
[email protected]

Kia Motors UK
Sara Drummond-Bell
Senior Press Officer
- 01932 832072
- 07919 482332
[email protected]

Kia Motors UK
Carly Escritt
Press Officer (Press Fleet)
- 01932 832071
- 07557 262252
[email protected]

Kia Motors UK
Rosie Puxley
Press Office Assistant
- 01932 832079
- 07795 011475
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
CIOs and those charged with running IT Operations are challenged to deliver secure, audited, and reliable compute environments for the applications and data for the business. Behind the scenes these tasks are often accomplished by following onerous time-consuming processes and often the management of these environments and processes will be outsourced to multiple IT service providers. In addition, the division of work is often siloed into traditional "towers" that are not well integrated for cro...
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...