Welcome!

News Feed Item

Kia's Road to Rio

- Kia to feature in new 'Road to Rio' TV series from 5 May

LONDON, UNITED KINGDOM -- (Marketwired) -- 04/23/14 -- As football fans across the world look forward to this summer's FIFA World Cup™ in Brazil, Kia Motors UK is set to feature in a new TV series on Dave from 5 May that charts an epic 3,000 mile football road trip across South America in order to discover the secrets of the continent's passion for the beautiful game of football.

'Road to Rio' is a six-part TV series that will see comedians and football fans Mark Watson and Henning Wehn at the wheel of their compact Kia Soul, as well as other Kia cars along the way, travelling to six football-rich countries and discovering how, as an education for children and a religion for parents, football is a way of life in South America.

The football-obsessed duo take their trusty Kia Soul car from Uruguay to Brazil and en route they laugh with football-crazy locals, face roadside dramas with llamas, sample the local cuisine and meet a host of footballing legends - a line-up that reads like the ultimate South American fantasy football team.

Six episodes: Six Footballing Nations

The intrepid explorers start their journey in Montevideo, the capital of Uruguay and host city of the very first football World Cup, where they attempt to track down Alcides Ghiggia, the only surviving player from the 1950 World Cup final. They pitch their wits against Paolo Montero and attempt to get the inside track on Luis Suarez from his mother.

Next in Argentina, Henning and Mark uncover the secrets behind the country's footballing success with the help of Alberto Tarantini and try to beat goalkeeping hero Sergio Goycochea in a penalty shoot-out on his live TV show. Off the pitch, they play tennis with Ricky Villa and Henning and Mark turn detective tracking down the elusive Diego Maradona.

After crossing the Andes into Chile, the boys visit ex-West Ham defender Javier Margas' extraordinary motel, go for a spot of wine tasting with Elias Figueroa and bake a birthday cake for Chilean goal-machine Ivan Zamorano. Heading up the Caribbean coast to Colombia, Mark then spends a night on the town with Faustino Asprilla and they hear about the dark side of Colombian football, before Henning spends a day as a referee.

On reaching Sao Paolo, the boys undergo some Brazilian male grooming before tracking down 70s legend Rivellino, meeting the future Pele (Pele's own son) and after various thwarted efforts finally tracking down World Cup winner and Middlesbrough legend Juninho.

After five roller-coaster weeks Henning and Mark eventually arrive in Rio. Mark takes to the air in a hang-glider to investigate how World Cup preparations are shaping up and the boys visit what will soon be the most famous stadium on the planet, Estadio do Maracana. They also meet the Captain of Brazil's legendary 1970 World Cup winning team, Carlos Alberto, and revive a 1970s Brazilian craze, Autobal - football played by cars.

In between all this, Henning and Mark learn to be gauchos, worship at the Church of Maradona and take a tour of Pablo Escobar's house with his brother. They also meet Falcao's father at a local football match and feast on kilo after kilo of South American steak!

Kia: Passionate about football

As an Official Partner of this summer's 2014 FIFA World Cup Brazil™ it made sense that the 'Road to Rio' journey happen in a Kia car. During their adventure Mark and Henning drive the latest funky Kia Soul urban crossover, the Kia Sportage crossover and the Kia Sorento SUV.

Artur Martins, Vice President of Marketing, Kia Motors Europe, commented: "As a brand that is passionate about football, and with the World Cup just around the corner, we were happy to put the wheels under Mark and Henning's footballing road trip with some of our latest car models. The All-New Kia Soul city car, that features in the show, has just been launched across Europe so 'Road to Rio' is a great opportunity for thousands of football fans to see our stylish Kia Soul urban crossover in action."

Kia has been an Official Automotive Partner of FIFA since 2007, including the 2010 FIFA World Cup South Africa™ and UEFA EURO 2012™, and has recently strengthened their involvement in the game with an unprecedented long-term commitment of extending their partnership with FIFA until 2022.

The All-New Kia Soul

The second generation of Kia's dynamic urban car is now on sale in the UK. Designed to offer even more dramatic styling, enhanced driving dynamics, improved quality and space the B-segment crossover is available with 1.6-litre petrol and diesel engines and a choice of manual or automatic gearboxes. Five trim levels cater for all desires and Kia's pioneering seven year warranty provides owners with peace of mind. The all-new Kia Soul car is on sale in the UK now priced from just GBP 12,600.

'Road to Rio' will air on 40 television networks around the world and be shown in 150 countries.

Notes to Editors:

Footballer Guests


Episode One - Uruguay
Alcides Ghiggia
Paolo Montero
Victor Hugo Morales, commentator

Episode Two - Argentina
Sergio Goycochea
Alberto Tarantini
Ricky Villa
Antonio Rattin

Episode Three - Chile
Ivan Zamorano
Elias Figueroa
Javier Margas

Episode Four - Colombia / Ecuador
Faustino Asprilla
Luis 'Chonto' Herrera
Ulises de la Cruz

Episode Five - Brazil, Sao Paolo
Rivelino
Juninho Paulista
Joshua Nascimento (Pele's youngest son)

Episode Six - Brazil, Rio de Janeiro
Carlos Alberto
Zico

About Dave

(Sky 111/232, Virgin 128, HD: 129, Freeview 12)

(www.joindave.co.uk / @join_dave)

Dave proudly presents a plethora of original commissions; Crackanory, Ross Noble Freewheeling, Dave Gorman's Modern Life is Goodish, and Dara O'Briain: School of Hard Sums, all laden with the biggest names in British comedy. Not to mention a brand spanking new series with QI favourite Alan Davies in Alan Davies As Yet Untitled. If that wasn't enough to whet your appetite we also have a stack of national treasures like QI, Red Dwarf X, Mock the Week and Have I Got News For You, not to mention the Red Bull trilogy of Cliff Diving, X-Fighters and the Soap Box races. And of course, we still have Top Gear. Obviously we have to add, Dave is the UK's most watched non-PSB channel broadcasting to over 27 million people per month, featuring hit US shows including the sharp-witted and sharp-suited Suits, the ludicrously addictive Lizard Lick Towing and the wonder that is Storage Hunters, the gift that keeps on giving.

For further information on Kia please visit www.kiapressoffice.com.

Follow Kia at www.facebook.com/kiamotorsuk

Watch Kia at www.youtube.com/kiamotorsuk

Contacts:
Kia Motors UK
Stephen Kitson
Director of Corporate Communications
- 01932 832075
- 07795 011936
[email protected]

Kia Motors UK
Matthew Bendall
Senior Press Officer
- 01932 832073
- 07747 149149
[email protected]

Kia Motors UK
Sara Drummond-Bell
Senior Press Officer
- 01932 832072
- 07919 482332
[email protected]

Kia Motors UK
Carly Escritt
Press Officer (Press Fleet)
- 01932 832071
- 07557 262252
[email protected]

Kia Motors UK
Rosie Puxley
Press Office Assistant
- 01932 832079
- 07795 011475
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search and...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...