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Silver Dolphin Books and Skyreader™ Media Inc. Launch Interactive "Pretend and Play" App Series for Young Children

Engaging storytelling applications reinforce the idea that learning can be fun.

SAN DIEGO, April 23, 2014 /PRNewswire/ -- Multiple award-winning publisher Silver Dolphin Books and Skyreader Media Inc. have partnered on the launch of three new interactive apps based on Silver Dolphin Books' popular Pretend and Play book series.

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Skyreader™ Media, using its web-based platform Skyreader Studio™, has developed three immersive and interactive e-books for the Apple® iPad® based on Silver Dolphin's well-received Pretend and Play titles Pretend and Play: Toolbox, Pretend and Play: Firefighter and Pretend and Play: On The Farm.  Utilizing bright bold colors, fun animations, plenty of interactive play and great audio, the apps provide next generation storytelling for the amazingly low price of just US$0.99 each.

"Engaging young children through fun, interactive storytelling applications helps to pique a curiosity about words and learning. We believe this curiosity ultimately imparts a lifelong enjoyment of reading," said Silver Dolphin Associate Publisher and Editorial Director Lynn Brennan. "It's the same strategy we used in developing our award-winning Little Critter apps, which have eased children into reading readiness while earning the strong support and endorsement of parents."

"Skyreader is delighted to be enabling young readers to fully engage in the storytelling adventure by creating a personal and rewarding interactive reading experience in the Pretend and Play Series," said Skyreader Media President and Chief Creative Officer, Kevin Gillis. "With the explosion of interactive devices and platforms, we believe that interactive learning is a critical building block in the future of educational development."

Immersed in the backyard fun of Pretend and Play: Toolbox, youngsters help to build a new birdhouse for Birdy. By selecting the correct tools—a saw, hammer, screwdriver, or pliers—to complete the on-screen images, app users learn the different jobs that each tool performs as well as how each job is important to completing the project. The end result, a stunning 3-D birdhouse, is reward for a job well done in addition to the personal satisfaction of completing the project!

Pretend and Play: Firefighter is a captivating introduction to the heroic tasks that firefighters perform.  Children assist the app's firefighter in saving the day by choosing the correct element for putting out a kitchen fire, saving pets from a burning home, and removing a fallen tree. The app imparts elementary fire safety in addition to an understanding of some of the many elements used by real-life firefighters. Upon completion of the challenge, children are rewarded with the creation of their own 3-D fire truck.

In Pretend and Play: On the Farm, children are transported to Farmer Jack's farm for a tour that includes a variety of adorable farm animals. From the smallest field mouse hiding in the barn's hayloft to the tall brown horse peeking over his stall door, every animal has something to say. Children learn about animals as they select the correct animal to complete the image and also engage in small counting games—such as how many butterflies can they see among the cows—helping to build numeracy skills.  A 3-D barn is revealed at the end of the adventure.

Device Requirements:
* iPad
* Requires iOS 5.2 or later
* Pretend and Play: Toolbox 48.7 MB
* Pretend and Play: On the Farm 48.7 MB
* Pretend and Play: Tool box 48.7 MB

Pricing and Availability:
Pretend and Play Toolbox 1.0, Pretend and Play On The Farm 1.0, and Pretend and Play Firefighter 1.0 are each priced at $0.99 USD (or equivalent in other currencies) and available worldwide through iTunes in the Books category.

About Silver Dolphin Books
San Diego, California-based Silver Dolphin Books ( is the juvenile imprint of Baker & Taylor Publishing Group, a wholly owned subsidiary of Baker & Taylor, the global leader in the distribution of traditional and digital media.  Silver Dolphin Books publishes novelty and educational nonfiction books featuring bold, colorful, and striking titles in interactive formats. Silver Dolphin also publishes quality, interactive mobile apps, including non-exclusive app publishing rights for iconic children's brands such as Little Critter. Silver Dolphin books and apps are a favorite of parents and educators alike and have won several awards, including the prestigious Oppenheim Toy Portfolio Award. With how-to and activity books and apps for preschoolers through children 12 years of age, Silver Dolphin Books engage, enlighten, and entertain.

About Skyreader™ Media
Skyreader is the leading provider of interactive authoring software solutions for businesses and consumers. Our Skyreader Studio solution enables authors, publishers, studios, broadcasters and content owners to easily & seamlessly create cutting-edge interactive content and deploy that content to all major distribution channels and supported devices simultaneously. Our patented and patent-pending proprietary technology positions Skyreader as the global cost-effective and quick-to-market solution in the burgeoning interactive mobile and desk-top space. No other solution has this capability today.

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For media inquiries including high-res images or interview requests, please contact:
Three.Sixty Marketing + Communications
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Michelle Orsi

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SOURCE Silver Dolphin Books

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