Welcome!

News Feed Item

Supergoop!® Announces Investment Partnership With International Tennis Sensation And Modern Day Entrepreneur Maria Sharapova

Elevating the importance of sun protection as an essential step in daily skincare

NEW YORK, April 23, 2014 /PRNewswire/ -- Supergoop!® announces its partnership with entrepreneur and international tennis sensation Maria Sharapova, welcoming her to the Supergoop! team as a co-owner with Founder and CEO Holly Thaggard.  Supergoop! is the first and only multi-functional skincare line in prestige distribution with a foundation in UV protection and 100% dedication to sun safety. This partnership will be a vehicle for Supergoop! to spotlight the brand's mission to elevate skin cancer awareness alongside the many skincare and beauty benefits attributed to applying UV protection every single day. 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7190451-supergoop-partnership-tennis-maria-sharapova-sun-protection-skincare

As founder of the growing business Sugarpova and modern day entrepreneur, Sharapova's decision to personally invest in Supergoop! supports her interest to take part in burgeoning trends in the beauty category. Together, Sharapova and Thaggard aim to spread the sun-safety message and become the leading voices in educating the global community to realize the benefits of incorporating sun protection into their daily routine.

"I'm thrilled to be partnering with a company like Supergoop!," says Sharapova. "As an avid user of Supergoop! daily, for a number of years, I was drawn to not only the quality of the product but also the opportunity to educate people around the world about the importance of practicing safe sun habits every day."

Through a multidimensional campaign that focuses on engaging activations year round, not just during the traditional sun months, Supergoop! and Sharapova will challenge consumers to think past "sunscreen" and seasonal use of sun protection and instead see it as an essential start to a healthy life habit. Sharapova will be the ambassador spreading the word as to the benefits of practicing safe sun habits with people across the globe and will connect with fans and consumers through social media and select retail activations.

Supergoop! has achieved an average annual triple digit growth since its launch at retail in 2007 and is already on trend to realize this benchmark in 2014.  Found in prestige retailers such as Sephora, Nordstrom, Birchbox, QVC and supergoop.com, with Sharapova as a key player in the company, the brand plans to further strengthen its domestic distribution and expand internationally while elevating the importance of UV protection on a global scale within the next 5 years.

"Skin cancer is diagnosed more frequently than all of the leading cancers combined. 1 in 5 Americans will be diagnosed with it in their lifetime, and yet through a simple act, it's primarily preventable. And, not only does the use of daily UV protection help safeguard against this life threatening illness, but it's also proven to be a key weapon in the fight against the signs of skin aging.  To date, there has not been a broad reaching voice for UV education and we've finally found our megaphone in Maria," says Thaggard.  "She is the ideal choice to own and champion this position and we value her as our ambassador of 'suncare as skincare'."

About Maria Sharapova
Maria Sharapova is in constant motion as a world traveler and manages to maintain, and more importantly grow, a formidable business presence internationally.  Maria's business empire is firing on all cylinders as she continues to represent major brands including:  Porsche, TAG Heuer, Nike, Evian, Head, Samsung, Sugarpova and Supergoop!  Maria is an athlete, designer, businesswoman, philanthropist, and social media mogul with 12+ million Facebook fans and is Bing's most searched athlete of 2013.

About Supergoop!®
The only prestige skincare brand completely dedicated to UV protection innovations and research and development, Supergoop! is dedicated to delivering healthy, multifunctional suncare formulas free of controversial ingredients. With patents pending for new, highly technical and effective formulas, Supergoop! has earned distinction in the industry. Awarded the Conde Nast Traveler Global Beauty Award and CEW INDIE Beauty Award, Supergoop! is at the forefront of new skincare product innovation. Supergoop! is currently available on air at QVC and on qvc.com, Nordstrom/Nordstrom.com, Sephora/Sephora.com, Birchbox.com and Supergoop.com. For more information, please visit www.supergoop.com.

 

Maria Sharapova with Supergoop! Founder & CEO Holly Thaggard

 

Supergoop! Founder & CEO Holly Thaggard

 

Supergoop! Co-Owner Maria Sharapova

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7190451-supergoop-partnership-tennis-maria-sharapova-sun-protection-skincare

SOURCE Supergoop!(R)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...