Click here to close now.


News Feed Item

Supergoop!® Announces Investment Partnership With International Tennis Sensation And Modern Day Entrepreneur Maria Sharapova

Elevating the importance of sun protection as an essential step in daily skincare

NEW YORK, April 23, 2014 /PRNewswire/ -- Supergoop!® announces its partnership with entrepreneur and international tennis sensation Maria Sharapova, welcoming her to the Supergoop! team as a co-owner with Founder and CEO Holly Thaggard.  Supergoop! is the first and only multi-functional skincare line in prestige distribution with a foundation in UV protection and 100% dedication to sun safety. This partnership will be a vehicle for Supergoop! to spotlight the brand's mission to elevate skin cancer awareness alongside the many skincare and beauty benefits attributed to applying UV protection every single day. 

To view the multimedia assets associated with this release, please click:

As founder of the growing business Sugarpova and modern day entrepreneur, Sharapova's decision to personally invest in Supergoop! supports her interest to take part in burgeoning trends in the beauty category. Together, Sharapova and Thaggard aim to spread the sun-safety message and become the leading voices in educating the global community to realize the benefits of incorporating sun protection into their daily routine.

"I'm thrilled to be partnering with a company like Supergoop!," says Sharapova. "As an avid user of Supergoop! daily, for a number of years, I was drawn to not only the quality of the product but also the opportunity to educate people around the world about the importance of practicing safe sun habits every day."

Through a multidimensional campaign that focuses on engaging activations year round, not just during the traditional sun months, Supergoop! and Sharapova will challenge consumers to think past "sunscreen" and seasonal use of sun protection and instead see it as an essential start to a healthy life habit. Sharapova will be the ambassador spreading the word as to the benefits of practicing safe sun habits with people across the globe and will connect with fans and consumers through social media and select retail activations.

Supergoop! has achieved an average annual triple digit growth since its launch at retail in 2007 and is already on trend to realize this benchmark in 2014.  Found in prestige retailers such as Sephora, Nordstrom, Birchbox, QVC and, with Sharapova as a key player in the company, the brand plans to further strengthen its domestic distribution and expand internationally while elevating the importance of UV protection on a global scale within the next 5 years.

"Skin cancer is diagnosed more frequently than all of the leading cancers combined. 1 in 5 Americans will be diagnosed with it in their lifetime, and yet through a simple act, it's primarily preventable. And, not only does the use of daily UV protection help safeguard against this life threatening illness, but it's also proven to be a key weapon in the fight against the signs of skin aging.  To date, there has not been a broad reaching voice for UV education and we've finally found our megaphone in Maria," says Thaggard.  "She is the ideal choice to own and champion this position and we value her as our ambassador of 'suncare as skincare'."

About Maria Sharapova
Maria Sharapova is in constant motion as a world traveler and manages to maintain, and more importantly grow, a formidable business presence internationally.  Maria's business empire is firing on all cylinders as she continues to represent major brands including:  Porsche, TAG Heuer, Nike, Evian, Head, Samsung, Sugarpova and Supergoop!  Maria is an athlete, designer, businesswoman, philanthropist, and social media mogul with 12+ million Facebook fans and is Bing's most searched athlete of 2013.

About Supergoop!®
The only prestige skincare brand completely dedicated to UV protection innovations and research and development, Supergoop! is dedicated to delivering healthy, multifunctional suncare formulas free of controversial ingredients. With patents pending for new, highly technical and effective formulas, Supergoop! has earned distinction in the industry. Awarded the Conde Nast Traveler Global Beauty Award and CEW INDIE Beauty Award, Supergoop! is at the forefront of new skincare product innovation. Supergoop! is currently available on air at QVC and on, Nordstrom/, Sephora/, and For more information, please visit


Maria Sharapova with Supergoop! Founder & CEO Holly Thaggard


Supergoop! Founder & CEO Holly Thaggard


Supergoop! Co-Owner Maria Sharapova

To view the multimedia assets associated with this release, please click:

SOURCE Supergoop!(R)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
DevOps and Continuous Delivery software provider XebiaLabs has announced it has been selected to join the Amazon Web Services (AWS) DevOps Competency partner program. The program is designed to highlight software vendors like XebiaLabs who have demonstrated technical expertise and proven customer success in DevOps and specialized solution areas like Continuous Delivery. DevOps Competency Partners provide solutions to, or have deep experience working with AWS users and other businesses to help t...
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, foc...
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete en...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...