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Widen and AtTask Announce Strategic Partnership and Software Integration
Leaders in Cloud-Based Digital Asset Management and Marketing Work Management Integrate to Offer Marketing Teams and Agencies Complete Management of the Marketing Work Lifecycle
|By Marketwired .
|April 23, 2014 10:06 AM EDT
MADISON, WI -- (Marketwired) -- 04/23/14 -- Widen Enterprises, the leading provider of SaaS digital asset management (DAM) solutions, has announced a strategic partnership with AtTask, the leading provider of cloud-based marketing work management software. By integrating the Widen Media Collective with AtTask's marketing work management solution, enterprise marketing teams and agencies will be able to quickly search for and use their digital assets within the workflow of their projects for a significant boost in productivity and organization.
The combination of AtTask and the Widen Media Collective will provide a single hub for project and asset collaboration, interlinked during the duration of a project, and save users from switching between systems and taking extra steps to find and bring digital assets into the work management process.
Overall, the integration makes content more accessible and useful throughout the marketing work lifecycle. Key benefits for Widen and AtTask users include:
- A Single Hub - One place for teams to collaborate on projects and assets and interlink all tasks.
- Faster Review - A streamlined review process for project and asset approval.
- Accelerated Search - No need to look through servers and desktop folders for asset and project files.
- Less Waiting - Time savings on uploading, downloading and logging in.
"We recognize cultural synergies between Widen and AtTask," said Matthew Gonnering, CEO of Widen. "That connection makes this an exciting integration to better serve marketers with technologies that connect marketing content to related projects. It's an honor to be integrating with AtTask because of our track record and evidence of satisfied, reference-ready customers. AtTask customers already trust and use Widen, so we look forward to helping more of our customers improve the organization of their marketing content as part of the work management process."
Joint Widen-AtTask customers like Trek and Teach For America will now benefit from combining Widen's dynamic digital asset management capabilities with the collaboration, productivity and adoption enjoyed by users of AtTask. The integration aims to meet new customer needs and create higher potential for those currently using one solution or the other.
"We were impressed with Widen at every stage of our DAM partner evaluation. We have common customers ready to move forward, which made this the right time to integrate. The Widen reputation of trust, integrity and high service are spot-on. They have many levels of expertise across similar disciplines and we look forward to continually providing a more seamless customer experience with Widen," said Nate Bowler, General Manager, Marketing Solutions Groups at AtTask.
"By pairing up AtTask and Widen, we're removing all obstacles to a seamless creative workflow and marketing fulfillment process," said Deanna Ballew, manager of development and infrastructure for Widen. "In 2014, this is one of many steps we are taking to improve the Media Collective experience."
Over the next few weeks, Widen plans to announce additional integrations that will enhance the content creation, review and approval process for marketing and creative teams.
To view a live demo of the new integration between AtTask and Widen Media Collective, please visit www.widen.com.
About Widen Enterprises, Inc.
Widen is a digital media solutions company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Media Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, Yankee Candle, and SeaWorld. To learn more about Widen, go to www.Widen.com.
AtTask is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, AtTask Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. AtTask is trusted by thousands of global enterprises, like Adobe, Cisco, HBO, House of Blues, REI, Trek, Schneider Electric, Tommy Hilfiger, Disney, and ATB Financial. To learn more, visit www.AtTask.com or follow us on Twitter @AtTask.
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