|By Marketwired .||
|April 23, 2014 11:04 AM EDT||
AUSTIN, TX--(Marketwired - April 23, 2014) - Course Trends -- Generating sales through the online pro shop is the low hanging fruit of the golf business. It's not only a simple thing to do, it's also a very easy way for your course to increase its revenue. Some might even say it's the easiest. Now is a great time to make sure you're doing the best you can with your online store.
Below are five simple ways to maximize revenue through your online pro shop:
1). Sell the right items: This is especially useful for gift certificates. Maintain three specific gift certificates: $50, $100 and $250. People love to buy golf for their friends, family and co-workers. Don't force these would-be gift givers to figure out which value covers a round of golf. Keep it simple.
2). Create value by bundling items: Gift packages are a fantastic way to move both rounds AND golf merchandise. For example, bundle 10 rounds of golf with a free logo shirt. Remember, the goal here is also to get more feet on the course.
3). Automate fulfillment: This tip ties into the tip above. You can cut down on postage cost while providing freedom of choice for customers by emailing certificates rather than shipping merchandise. With your gift packages, provide customers with a certificate through email that they can bring into the pro shop to select their shirt, making it especially useful as a gift.
4). Create urgency with limited time promotions: Urgency is a great way to spur online sales. Combine an exciting online store promotion with a limited time period of availability, and watch customers rush to spend money in your online store.
5). Grow Your Lesson Bookings: In addition to gift certificates and bundles, lesson bookings are another great gift. Make sure lessons are available in your online store. Not only do lessons put money into your pocket, they have the added benefit of attracting new players and making them feel connected to your course.
If you'd like to maximize sales in your online pro shop, contact Course Trends Today!
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 26, 2016 11:15 PM EDT Reads: 1,739
Aug. 26, 2016 10:45 PM EDT Reads: 2,054
Aug. 26, 2016 10:00 PM EDT Reads: 1,837
Aug. 26, 2016 09:15 PM EDT Reads: 1,424
Aug. 26, 2016 07:15 PM EDT Reads: 390
Aug. 26, 2016 07:00 PM EDT Reads: 649
Aug. 26, 2016 07:00 PM EDT Reads: 691
Aug. 26, 2016 06:00 PM EDT Reads: 1,920
Aug. 26, 2016 05:00 PM EDT Reads: 665
Aug. 26, 2016 04:45 PM EDT Reads: 1,529
Aug. 26, 2016 04:30 PM EDT Reads: 2,305
Aug. 26, 2016 04:00 PM EDT Reads: 3,930
Aug. 26, 2016 03:45 PM EDT Reads: 560
Aug. 26, 2016 03:15 PM EDT Reads: 427
Aug. 26, 2016 01:30 PM EDT Reads: 3,419