|By Marketwired .||
|April 23, 2014 11:04 AM EDT||
AUSTIN, TX--(Marketwired - April 23, 2014) - Course Trends -- Generating sales through the online pro shop is the low hanging fruit of the golf business. It's not only a simple thing to do, it's also a very easy way for your course to increase its revenue. Some might even say it's the easiest. Now is a great time to make sure you're doing the best you can with your online store.
Below are five simple ways to maximize revenue through your online pro shop:
1). Sell the right items: This is especially useful for gift certificates. Maintain three specific gift certificates: $50, $100 and $250. People love to buy golf for their friends, family and co-workers. Don't force these would-be gift givers to figure out which value covers a round of golf. Keep it simple.
2). Create value by bundling items: Gift packages are a fantastic way to move both rounds AND golf merchandise. For example, bundle 10 rounds of golf with a free logo shirt. Remember, the goal here is also to get more feet on the course.
3). Automate fulfillment: This tip ties into the tip above. You can cut down on postage cost while providing freedom of choice for customers by emailing certificates rather than shipping merchandise. With your gift packages, provide customers with a certificate through email that they can bring into the pro shop to select their shirt, making it especially useful as a gift.
4). Create urgency with limited time promotions: Urgency is a great way to spur online sales. Combine an exciting online store promotion with a limited time period of availability, and watch customers rush to spend money in your online store.
5). Grow Your Lesson Bookings: In addition to gift certificates and bundles, lesson bookings are another great gift. Make sure lessons are available in your online store. Not only do lessons put money into your pocket, they have the added benefit of attracting new players and making them feel connected to your course.
If you'd like to maximize sales in your online pro shop, contact Course Trends Today!
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
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