Welcome!

News Feed Item

Liberty Science Center Debuts Major Rubik's Cube Exhibit on World Tour

LSC and Google Team Up with Creator Erno Rubik to Celebrate the Cube's 40th Anniversary

JERSEY CITY, N.J., April 23, 2014 /PRNewswire/ -- The April 26, 2014, premiere of Beyond Rubik's Cube at Liberty Science Center marks the 40th anniversary of the world's bestselling puzzle toy. With highly interactive physical and digital challenges, Beyond Rubik's Cube invites visitors to consider how the Cube emerged from a workshop in Communist-era Hungary to become a worldwide phenomenon, fostering creativity across the fields of science, technology, engineering, robotics, the visual arts, music, film, architecture, and mathematics. The $5 million exhibition was designed by LSC with lead creative partner Google, and the Cube's Budapest inventor Erno Rubik, and will embark upon a worldwide tour after a seven-month stay at LSC.  

Beyond Rubik's Cube opens at Liberty Science Center 4/26

Beyond Rubik's Cube will be celebrated in Manhattan. On April 26, the Bank of America Tower (1 Bryant Park) and the Conde Nast Building (4 Times Square) will be lit in the colors of Rubik's Cube. The Empire State Building will follow suit on May 8.

"I never imagined the Cube would become as universal as it has," said Erno Rubik. "I'm hoping that this wonderful exhibition will finally answer the question of why: Why has the cube connected with hundreds of millions of people everywhere on Earth?"

"Of all the things that Rubik's Cube has inspired, community is the most enduring. Once considered a solitary activity, the Cube has connected people everywhere. Speedcubers travel the globe to meet one another. Game designers trade secrets and collaborate on puzzles. Musicians and magicians share their Cube-inspired tracks and tricks online," explained Paul Hoffman, LSC President and CEO, and Creative Director of Beyond Rubik's Cube. "Beyond Rubik's Cube will serve as a focal point to bring communities together to celebrate the innovation that grows from playing with the Cube."  

"At Google, we are all about tackling tough challenges with as much accuracy and speed as possible," said Lorraine Twohill, head of Global Marketing at Google. "The Rubik's Cube embodies this drive, encouraging people around the world to try their hand at one of the world's most iconic toys. We are happy to contribute to Liberty Science Center's worldwide effort to use the Cube to get children excited about science, technology, engineering and math."

Before they even set foot in the exhibition, guests will be greeted by the 26-foot tall illuminated Groovik's Cube that hangs in the LSC atrium. The dazzling installation, originally created in 2009 by a team of artists for the Burning Man arts festival, encourages guests to work collaboratively to solve the Cube, creating a light and sound show on three floors of the museum. The web-enabled exhibit will be playable from anywhere in the world.

As guests enter the exhibition, digital projections of color and geometry dance in response to their movement, setting the tone for the immersive experience that awaits them in three discovery zones: Invent, Play, and Inspire.

The first zone, Invent, invites guests to jump right into the complex and compelling world of puzzle toys.

  • Rare artifacts made of wood blocks, paper clips, and rubber bands show guests the humble and brilliant Hungarian origin of Erno Rubik's great invention.
  • At Cube Prototype, guests can explore the complex geometry behind the Rubik's Cube by arranging 3D shapes and inventing their own puzzles.
  • Art and mathematics meet at Tessellation Maker, an interactive touch table where guests create visually stunning patterns.
  • Next, guests move to the Play zone for more hands-on exploration.
  • A Solve Bar welcomes cubers of all skill levels and provides animated instructions for conquering the Cube.
  • At Robot Command, guests discover the parallels between computer programming and Cube solving as they program a robot to run a maze.
  • Young visitors and their grownups work together on Cube Match, a game of colored building blocks with endless combinations.

Finally, guests venture into the Inspire zone to experience the Cube's vast artistic and technological influence.

  • Visitors can see how the Cube inspires them artistically by composing their own haiku using the Haikube; engineering a musical masterpiece in Cube Symphony; and contributing to the giant Collaborative Mosaic made entirely of Rubik's Cubes.
  • Guests control a giant Rubik's Cube the size of a car to discover the internal mechanism that makes it work.
  • A one-of-a-kind, 18-karat gold, jewel-encrusted, fully functional Rubik's Cube is the world's most expensive toy, estimated to be worth $2.5 million.
  • At Robot Race, guests will challenge a speed-cubing robot to solve their scrambled Cubes.
  • Twisty Puzzle Design brings people together at a multi-touch digital table to design and test their own puzzles with other guests.

Visitors to Beyond Rubik's Cube (www.beyondrubikscube.com) will be encouraged to share their own Rubik's-inspired creations on google.com/+BeyondRubiksCube.

Beyond Rubik's Cube will be at Liberty Science Center from April 26 through at least the end of November 2014, before traveling internationally for seven years. A world leader in exhibition design, Liberty Science Center has created exhibits for cultural institutions in New York City, Winnipeg, Turkey, Puerto Rico, and Saudi Arabia.

Support for Beyond Rubik's Cube has been generously provided by Google, the government of Hungary, Judy and Josh Weston, Bank of America, Erno Rubik, Rubik's Brand Ltd, Ernst & Young LLP, Jennifer A. Chalsty, Overdeck Family Foundation, Prudential, David Barry, Jim and Marilyn Simons, The Hariri Family, Public Service Electric & Gas Company (PSE&G), James J. Coleman, Jr., The Paul and Phyllis Fireman Charitable Foundation, The Horizon Foundation of New Jersey, Panepinto Properties & Guarini & Guarini, PNC Bank, John and Rose Cali, Alma DeMetropolis, Bruce and Rhonda Levy, Dr. and Mrs. William A. Tansey, III, Rodney C. Armstead, Connell Foley LLP, Kevin Cummings, The Geraldine R. Dodge Foundation, Paul and Eric Silverman, Carolyn and Bob Slaski, Tom and Anne Stanton, and The Star-Ledger. Bank of America generously closed the exhibition's funding gap.

About Liberty Science Center

Liberty Science Center (LSC.org) is a 300,000-square-foot learning center located in Liberty State Park on the Jersey City bank of the Hudson near the Statue of Liberty. Dedicated to bringing the excitement of science to people of all ages, Liberty Science Center houses 12 museum exhibition halls, a live animal collection with 110 species, giant aquariums, a 3D theater, the nation's largest IMAX Dome Theater, live simulcast surgeries, tornado and hurricane-force wind simulators, K-12 classrooms and labs, and teacher-development programs. More than half a million students, teachers, and parents visit the Science Center each year, and tens of thousands more participate in the Center's offsite and online programs. LSC is the most visited museum in New Jersey and the largest interactive science center in the NYC-NJ metropolitan area.

All Rubik's trademarks are exclusively licensed by Rubik's Brand Ltd – www.rubiksbrand.com

Media Contact
Mary Meluso, 201.253.1335
[email protected]

Logo - http://photos.prnewswire.com/prnh/20140423/77649

SOURCE Liberty Science Center

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.