|By Business Wire||
|April 23, 2014 01:24 PM EDT||
Dodge Communications, an integrated communications agency serving the healthcare industry, announced today it has been selected to execute a strategic communications campaign for Patientco to help expand the company’s brand awareness in the healthcare technology market.
Patientco is an Atlanta-based patient payments automation company that helps healthcare providers increase revenue and cut costs by automating revenue cycle processes and simplifying the payment process for patients. The company delivers proven solutions that produce easy-to-understand statements, facilitates direct provider-to-patient communication, and offers patients a choice of secure payment options. Additionally, Patientco’s technology ensures that provider systems can easily reconcile patient information into their practice management systems, and enables patients to uniquely manage, track and pay their healthcare expenses for all providers in one location. Patientco has engaged Dodge to support the company’s continued growth through comprehensive public relations and content marketing activities.
“We’re eager to work with Dodge Communications and are confident they will help us to highlight our expertise in patient payment automation among key stakeholders, supporting ongoing sales and business objectives,” said Bird Blitch, CEO of Patientco. “We trust that, with Dodge’s extensive knowledge of the healthcare technology industry, we will be able to produce real results and elevate the conversation surrounding our solutions that enhance patient financial engagement.”
To highlight Patientco’s offerings in the market and its ability to help providers and patients with the patient payment process and revenue cycle management, Dodge will launch a strategic public relations campaign that targets key influencers and healthcare media. Dodge will also develop ongoing content marketing pieces such as white papers and case studies to leverage in ongoing lead generation and nurturing campaigns, helping to educate the market on the unique ways Patientco’s product can increase patient revenue with minimal staff time and involvement.
“We understand that the healthcare landscape is quickly shifting due to financial pressures such as increased patient responsibility and declining reimbursements, and Patientco’s product offerings help address these industry challenges in a way we haven’t quite seen before,” said Chowning Johnson, vice president at Dodge Communications. “Our team is committed to providing counsel to help Patientco develop competitive brand awareness programs that solidify their position as a respected leader and innovator in the patient financial engagement space.”
About Dodge Communications
Dodge Communications is an integrated PR and marketing agency that accelerates the growth of innovative healthcare companies through strengthened brand awareness, enhanced thought leadership and increased demand. For more information, visit www.dodgecommunications.com or call (770) 998-0500. Slant, the Dodge Communications Blog, provides insights on the latest healthcare industry, marketing and public relations news and issues.
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