Welcome!

News Feed Item

REVOLT TV Hosts First Ever "Omnifront" Presentation

Star-Studded Event Features Chairman Sean "Diddy" Combs and Network Talent Including Hosts of "The Breakfast Club" along with Special Guest Andre Harrell and Feature Performances by Childish Gambino and Dillon Francis

NEW YORK, April 23, 2014 /PRNewswire/ -- The term "omnifront" was coined by REVOLT Chairman Sean "Diddy" Combs last night to describe the brand's diverse multi-platform content. The fact that REVOLT is everywhere, anywhere, anytime was underscored multiple times throughout the presentation with several announcements including the unveiling of a comprehensive "Road to Truth" study on how brands can successfully market to Millennials, a new free REVOLT app for iOS and Android devices, and "Making the Brand," a limited-edition series exclusive to the REVOLT app that takes fans behind the scenes of the two year-long journey to create the REVOLT brand.

Those joining Mr. Combs on this groundbreaking night for his new music network included REVOLT CEO Keith Clinkscales, President and Co-founder Andy Schuon and Executive Vice President, Head of Programming & Production Val Boreland as well as talent including hosts DJ Damage and Sibley and the newest editions to the REVOLT team – the hosts of Clear Channel Power 105 hit morning show "The Breakfast Club" – DJ Envy, Angela Yee, and Charlamagne Tha God. The evening also featured a special appearance by Andre Harrell and performances by Childish Gambino and Dillon Francis.

"We are excited to celebrate our very first 'omnifront' with an impressive slate of new brand initiatives that underscore our commitment to being the most accessible name in music on every platform," said Keith Clinkscales, REVOLT Chief Executive Officer.

The #1 network for social influence, REVOLT is the most influential music television network on Twitter, where tweets about REVOLT are seen by 200 people on average – twice as many individuals as MTV and VH1, and three times as many people as E!.* "Born from a curator of cool and influencer of culture, Sean Combs, REVOLT follows suit with its level of influence on the platforms Millennials use often to share and find relevant music news and news in general," stated Bob Gruters, REVOLT Executive Vice President, Head of Ad Sales & Integrated Marketing, revealing the Nielsen data from March and April 2014. "Now is the time to invest in this generation through a relevant brand that is building momentum, REVOLT," he stressed.

Accelerating their mobile app release, REVOLT continues to live in 'perpetual beta,' benefiting from their independent status to experiment with technology and programming. "We are living our own audience insights by releasing our app early," said Jake Katz, REVOLT VP of Audience Insights. "By putting the unfinished product in the hands of our audience, we will be able to build its design to be radically intuitive based on their feedback, but more importantly let the early fans champion it into the culture."

To view and download images of the REVOLT "Omnifront," click here: http://bit.ly/1ie470S

As announced at REVOLT's "Omnifront" presentation, full descriptions of new brand initiatives and original programming are as follows:

Road to Truth Study
Proprietary research just completed
To stay true to REVOLT's mission of being the #1 name in music for the Millennial generation, REVOLT sought to find out how to best reach them from a marketing standpoint, investing in a cross-country ethnographic project and interviewing iconic shapers of culture - from music artist managers to brand marketers to agency executives. This study debunks myths and sweeping generalizations about the generation, and pivots the conversation around Millennials from what they are as a people to actionable insights around media and marketing strategy.

Key results from the study include:

  • Given the massive over-marketing aimed at the Millennial generation, their culture is placing value on brands that have a POV, take risks, and project irreverence – off trend is the new on trend
    • Among 14-34s, 85% say "It's important that brands have a point of view"
  • We have surpassed a tipping point in social media usage where Millennial consumers now use a few social platforms regularly versus a single all-in-one social destination, demanding that branded content must deeply understand the nuances and values of each platform and screen's environment.
  • 70% of 14-34s have 3 or more social media accounts they use regularly or constantly. While "disruption" might define the generation's spirit, brands can simply evolve their messaging to tap into the culture's fascination with innovation versus reinvent themselves completely.
    • 71% say "I'm comfortable with products that are always evolving"
  • Brand loyalty is now built through assessment of a brand's behavior in social, and Twitter specifically – and no longer a relationship crystallized during a formative time in a consumer's life.
    • 82% say "I would pay attention more if brands acted more like a trusted person in my life than a large company"
  • Integrating "real time" engagement into a media plan is essential.
    • 81% of 14-34 year olds say "it's important for a brand to respond to me in real time"
    • 66% say "I expect a brand's messaging to feel as relevant as what's in my social feed today"
  • There's no such thing as marketing too early, inviting the Millennial consumer into the process early creates a sense of responsibility around the success of the product.
    • 62% say "The ability to co-create with a product is really exciting – and would make me much more into sharing or taking action around the product"

Free REVOLT app
Available on iOS and Android devices
Get music news, exclusive artist interviews, photos, videos, performances, and REVOLT programming highlights. The ultimate companion for music fans of hip-hop, alternative, EDM and beyond, giving viewers the music news they will need to stay in the conversation. Features include:

  • Watch Live TV
  • Get Videos on Demand
  • Set Programming Reminders
  • Browse Breaking News
  • Exclusive limited edition episode of "Making the Brand," available for one week only.

"Making the Brand"
A series of digital shorts recorded over the past two years, offering a behind-the-scenes glimpse at the formation of REVOLT.

*Source: Nielsen, 4 Week Average March 10thApril 6th 2014; Average Unique Audience Per Unique Author; Average Per Day; Competitive set includes Fuse, Pivot, E!, VH1, MTV, MTV2, MUN2, and ESPN News

ABOUT REVOLT MEDIA & TV
REVOLT is the new #1 name in music. Focused on expertly curating the best of the best in music and engaging youth in social conversation, the multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Attracting over 50 million young adults through television, digital properties, social and mobile, REVOLT is accessible 24/7 – anytime, anywhere, any screen. Launched in broadcast in October 2013, REVOLT is available on Time Warner Cable, Comcast and Century Link in over 40 of the top 50 U.S. markets including New York City, Los Angeles, Chicago, Miami, Boston, Atlanta, and DC.

Contact:
Kai D. Wright (REVOLT)
VP, Communications
[email protected]
(212) 500-2235

Anna Miller (42 West)
[email protected]
(646) 467-9054

SOURCE REVOLT

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developers ...
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.