Welcome!

News Feed Item

REVOLT TV Hosts First Ever "Omnifront" Presentation

Star-Studded Event Features Chairman Sean "Diddy" Combs and Network Talent Including Hosts of "The Breakfast Club" along with Special Guest Andre Harrell and Feature Performances by Childish Gambino and Dillon Francis

NEW YORK, April 23, 2014 /PRNewswire/ -- The term "omnifront" was coined by REVOLT Chairman Sean "Diddy" Combs last night to describe the brand's diverse multi-platform content. The fact that REVOLT is everywhere, anywhere, anytime was underscored multiple times throughout the presentation with several announcements including the unveiling of a comprehensive "Road to Truth" study on how brands can successfully market to Millennials, a new free REVOLT app for iOS and Android devices, and "Making the Brand," a limited-edition series exclusive to the REVOLT app that takes fans behind the scenes of the two year-long journey to create the REVOLT brand.

Those joining Mr. Combs on this groundbreaking night for his new music network included REVOLT CEO Keith Clinkscales, President and Co-founder Andy Schuon and Executive Vice President, Head of Programming & Production Val Boreland as well as talent including hosts DJ Damage and Sibley and the newest editions to the REVOLT team – the hosts of Clear Channel Power 105 hit morning show "The Breakfast Club" – DJ Envy, Angela Yee, and Charlamagne Tha God. The evening also featured a special appearance by Andre Harrell and performances by Childish Gambino and Dillon Francis.

"We are excited to celebrate our very first 'omnifront' with an impressive slate of new brand initiatives that underscore our commitment to being the most accessible name in music on every platform," said Keith Clinkscales, REVOLT Chief Executive Officer.

The #1 network for social influence, REVOLT is the most influential music television network on Twitter, where tweets about REVOLT are seen by 200 people on average – twice as many individuals as MTV and VH1, and three times as many people as E!.* "Born from a curator of cool and influencer of culture, Sean Combs, REVOLT follows suit with its level of influence on the platforms Millennials use often to share and find relevant music news and news in general," stated Bob Gruters, REVOLT Executive Vice President, Head of Ad Sales & Integrated Marketing, revealing the Nielsen data from March and April 2014. "Now is the time to invest in this generation through a relevant brand that is building momentum, REVOLT," he stressed.

Accelerating their mobile app release, REVOLT continues to live in 'perpetual beta,' benefiting from their independent status to experiment with technology and programming. "We are living our own audience insights by releasing our app early," said Jake Katz, REVOLT VP of Audience Insights. "By putting the unfinished product in the hands of our audience, we will be able to build its design to be radically intuitive based on their feedback, but more importantly let the early fans champion it into the culture."

To view and download images of the REVOLT "Omnifront," click here: http://bit.ly/1ie470S

As announced at REVOLT's "Omnifront" presentation, full descriptions of new brand initiatives and original programming are as follows:

Road to Truth Study
Proprietary research just completed
To stay true to REVOLT's mission of being the #1 name in music for the Millennial generation, REVOLT sought to find out how to best reach them from a marketing standpoint, investing in a cross-country ethnographic project and interviewing iconic shapers of culture - from music artist managers to brand marketers to agency executives. This study debunks myths and sweeping generalizations about the generation, and pivots the conversation around Millennials from what they are as a people to actionable insights around media and marketing strategy.

Key results from the study include:

  • Given the massive over-marketing aimed at the Millennial generation, their culture is placing value on brands that have a POV, take risks, and project irreverence – off trend is the new on trend
    • Among 14-34s, 85% say "It's important that brands have a point of view"
  • We have surpassed a tipping point in social media usage where Millennial consumers now use a few social platforms regularly versus a single all-in-one social destination, demanding that branded content must deeply understand the nuances and values of each platform and screen's environment.
  • 70% of 14-34s have 3 or more social media accounts they use regularly or constantly. While "disruption" might define the generation's spirit, brands can simply evolve their messaging to tap into the culture's fascination with innovation versus reinvent themselves completely.
    • 71% say "I'm comfortable with products that are always evolving"
  • Brand loyalty is now built through assessment of a brand's behavior in social, and Twitter specifically – and no longer a relationship crystallized during a formative time in a consumer's life.
    • 82% say "I would pay attention more if brands acted more like a trusted person in my life than a large company"
  • Integrating "real time" engagement into a media plan is essential.
    • 81% of 14-34 year olds say "it's important for a brand to respond to me in real time"
    • 66% say "I expect a brand's messaging to feel as relevant as what's in my social feed today"
  • There's no such thing as marketing too early, inviting the Millennial consumer into the process early creates a sense of responsibility around the success of the product.
    • 62% say "The ability to co-create with a product is really exciting – and would make me much more into sharing or taking action around the product"

Free REVOLT app
Available on iOS and Android devices
Get music news, exclusive artist interviews, photos, videos, performances, and REVOLT programming highlights. The ultimate companion for music fans of hip-hop, alternative, EDM and beyond, giving viewers the music news they will need to stay in the conversation. Features include:

  • Watch Live TV
  • Get Videos on Demand
  • Set Programming Reminders
  • Browse Breaking News
  • Exclusive limited edition episode of "Making the Brand," available for one week only.

"Making the Brand"
A series of digital shorts recorded over the past two years, offering a behind-the-scenes glimpse at the formation of REVOLT.

*Source: Nielsen, 4 Week Average March 10thApril 6th 2014; Average Unique Audience Per Unique Author; Average Per Day; Competitive set includes Fuse, Pivot, E!, VH1, MTV, MTV2, MUN2, and ESPN News

ABOUT REVOLT MEDIA & TV
REVOLT is the new #1 name in music. Focused on expertly curating the best of the best in music and engaging youth in social conversation, the multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Attracting over 50 million young adults through television, digital properties, social and mobile, REVOLT is accessible 24/7 – anytime, anywhere, any screen. Launched in broadcast in October 2013, REVOLT is available on Time Warner Cable, Comcast and Century Link in over 40 of the top 50 U.S. markets including New York City, Los Angeles, Chicago, Miami, Boston, Atlanta, and DC.

Contact:
Kai D. Wright (REVOLT)
VP, Communications
[email protected]
(212) 500-2235

Anna Miller (42 West)
[email protected]
(646) 467-9054

SOURCE REVOLT

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
Today companies are looking to achieve cloud-first digital agility to reduce time-to-market, optimize utilization of resources, and rapidly deliver disruptive business solutions. However, leveraging the benefits of cloud deployments can be complicated for companies with extensive legacy computing environments. In his session at 21st Cloud Expo, Craig Sproule, founder and CEO of Metavine, will outline the challenges enterprises face in migrating legacy solutions to the cloud. He will also prese...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.