Welcome!

News Feed Item

Research Highlights Goals and Challenges of Alliance Marketing

Budgets and Number of Alliance Partners Anticipated to Increase Over the Next 12 Months

FRAMINGHAM, MA -- (Marketwired) -- 04/23/14 -- Companies are turning to alliance partnerships to help drive revenue and demand generation according to the 2014 B2B Alliance Marketing Report produced by the B2B Technology Marketing Community on LinkedIn and sponsored by IDG Enterprise -- the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld. The study was conducted to gain insight into the tactics, success measurements, funding and resources needed for alliance marketing.

"We have seen a surge in alliance partnerships as companies look to provide unified solutions instead of disparate products," said Michael Latchford, vice president of IDG Enterprise's Alliance Marketing Services. "We are excited to sponsor this research and share insights into how companies are addressing alliance marketing so that marketers can compare their efforts with their peers and build strategies for going forward."

Alliance Marketing Report Highlights

  • Alliance partnerships are growing. A majority of respondents (62%) anticipate increasing the number of partners they work with in the coming year. (Click to Tweet)
  • The top alliance marketing goals are revenue generation (87%), demand generation (72%) and joint sales engagement (66%). (Click to Tweet)
  • To accomplish these goals, most organizations spend between 10-20% of their marketing budget on alliance marketing. (Click to Tweet)
  • Alliance marketers cannot do everything alone; over the next year they will outsource video production, event planning/execution and lead generation. (Click to Tweet)

"The biggest challenges cited in the research were lack of partner commitment, lack of resources and lack of strategy," continued Latchford. "These challenges can be reduced by appointing a trusted third party as an alliance liaison to help the partners collaborate and drive initiatives to meet the collective goals. With our advisory services, IDG Enterprise Alliance Marketing Services can be this liaison and be the voice to recommend and execute a strategic marketing services plan that will showcase the benefits of the partners and their aligned solutions."

Contact Michael Latchford ([email protected]) to schedule a meeting to review the Alliance Marketing research study results by company size or industry, or learn more about IDG Enterprise's Alliance Marketing Services.

About IDG Enterprise Alliance Marketing Services (formerly Alliance Advisory Services)
IDG Enterprise Alliance Marketing Services (AMS) provides leading-edge converged marketing solutions, enabling tech marketers to create, elevate and communicate the value of their partnerships. Formally named Alliance Advisory services, the AMS group has evolved our product portfolio to combine advisory services with marketing services to help marketers extend their alliance efforts. As a full consultative group, AMS offers a robust portfolio of turnkey solutions that can supplement ongoing alliance marketing initiatives including: research based programs, content development, brand messaging, social marketing services, lead generation and nurturing, custom executive events and more. By leveraging the combination of marketing services expertise with the full portfolio of the IDG Enterprise premium media brands, the AMS team creates valuable solutions to help our customers to succeed in their alliance marketing endeavors.

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences. As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. In addition, the CIO Executive Council -- a peer advisory service -- delivers on the business, technology, and leadership needs for the world's elite CIOs and their respective staffs. IDG's DEMO conferences provide a platform for today's most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com.
Follow IDG Enterprise on Twitter: @IDGEnterprise
Join IDG Enterprise on LinkedIn

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...