|By Business Wire||
|April 23, 2014 02:56 PM EDT||
ShowMobile, a made-for-mobile production and technology company, announced that teen pop star Austin Mahone launched his own official channel on the ShowMobile app. Austin’s channel aggregates all of his social media activity and provides exclusive content for fans into a single mobile environment.
Teen Pop Star Austin Mahone Launches Channel on ShowMobile (Photo: Business Wire)
By consuming the content on his ShowMobile channel, Austin’s fans earn stars, which can be used to buy Austin and each other virtual goods and to qualify for and win fan experiences and prizes. For example, fans will have the opportunity to be a “U Girl” via ShowMobile at one of his concerts this summer. Additionally, a glimpse of the fifth and final episode of Austin’s “#TourLife” series will be made available first to users of the app.
“ShowMobile makes a lot of sense to me. Having everything in one place so my Mahomies don't have to go from app to app is a no brainer,” said Austin.
CEO Eric Foster White, an award-winning songwriter and Grammy-nominated producer for The Backstreet Boys and Britney Spears, created the transmedia mobile/social entertainment platform. The COPPA-compliant app allows fans to interact with programs and artists in ways never before possible, while powering made-for-mobile programming and providing brands with opportunities for advanced native in-app advertising.
"We're thrilled to have Austin on board,” said White. “We appreciate his recognition of the deep fan engagement that only ShowMobile can deliver.”
Austin's ShowMobile channel is the second on the app, which can be downloaded for free on Android and iOS devices. The app’s inaugural channel is an original made-for-mobile series called HitStreak, a family-friendly program that follows the lives of four aspiring teen singers in Miami working to make their dreams of becoming pop sensations a reality. Telling its story three or more times a day across popular social media aggregated on ShowMobile, HitStreak is the most successful transmedia show to date, with nearly 35 million video views, 2 million in-app episodic views and 2 million social engagements since launching in October 2013.
For more information on ShowMobile, visit the website at http://showmobile.com/. To download ShowMobile and follow Austin Mahone, please visit the iTunes Store for iOS devices and Google Play for Android devices.
ShowMobile, LLC is a proprietary mobile technology company that brings “made-for-mobile” entertainment formats to life by organically integrating interactive video and social media tools in a single mobile environment. Entertainment industry veteran and innovator Eric Foster White, who invented the technology, has worked with well-known artists such as Britney Spears, the Backstreet Boys and more, selling 70 million records in the process.
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