Welcome!

News Feed Item

Smart Employee Benefits Launches Employee Health Direct Subsidiary

Employee Health Direct Provides a Direct Link to Millions of Canadians with Value-Added Health Promotion, Medication Discounts and Adherence Services

TORONTO, ONTARIO -- (Marketwired) -- 04/23/14 -- Smart Employee Benefits Inc. ("SEB") (TSX VENTURE: SEB), is pleased to announce the launch of Employee Health Direct ("EHD"). EHD is the first targeted, direct employee access program that provides health industry stakeholders, including pharmaceutical manufacturers, with a health-motivated group of over one million Canadians and growing.

ABOUT EHD

EHD offers the largest network of major employers, unions and pension groups in Canada to provide health stakeholders with a targeted way to reach people with health communications, education, medication adherence programs, and medication reimbursement programs, including provision of brand-name medications for the same price as generic.

"We recognize that to make significant health changes in the Canadian population, we need to go to where the people are. Employers provide a direct way to reach people with health messages, including informing Canadians about medication programs. Employers offer a targeted way to inspire their employees to take personal ownership and action for their health," says Susanne Cookson, EVP of Employee Health Direct.

The EHD network of employers, unions and pension groups are motivated to have the plan members that they represent remain healthy and productive. They have been looking for meaningful solutions. At the same time, health stakeholders like the Public Health Associations, Ministries of Health, Health Charities and Pharmaceutical manufacturers have a need to reach Canadians with their messages and program offerings. "Employee Health Direct provides access to a large targeted audience. For the first time, we can match the appropriate programs with the right people in a way that benefits everyone. We are excited to be involved with this innovative platform that will continue to change the face of healthcare in Canada," says Cynthia Hastings-James, President of Employee Health Direct.

EHD has a unique technology platform capability to offer an end-to-end solution for recruitment to programs, adjudication and administration of claims. This, combined with millions of Canadians having access to the platform creates a turnkey health platform that for the first time links benefits and specific rules for adjudication together with a valuable member-specific health and wellness portal.

"The technology platform is the first of its kind available in Canada that allows the dynamic, flexible options to easily integrate programs such as unique co-pay offers from pharmaceutical manufacturers to a large, targeted pool of Canadians. With our technology, medication discounts and other programs can be added to existing benefits program, making it convenient for employees to take advantage of these high value-added programs," says John McKimm, Chairman of Employee Health Direct and CEO of Smart Employee Benefits Inc. "This will provide our members with access to the best health and wellness information, including medication co-pay offers from pharmaceutical manufacturers, medication adherence programs and other valuable health information."

EHD utilizes SEB's end-to-end technology solution that includes adjudication and processing with a sophisticated, flexible rule-based formulary to provide unique benefit offerings to each member within our network. Each employee in the EHD network can be issued a personalized benefits card featuring access to brand name medications at the same cost as generic, medication adherence programs, and a holistic wellness program.

EHD is a majority controlled subsidiary of SEB launched in partnership with Cynthia Hastings-James and Susanne Cookson, the two principles of Cookson James Loyalty Inc. ("CJL"). Ms. James and Ms. Cookson have extensive expertise in the pharmaceutical industry and through CJL, currently manage multiple adherence and loyalty programs for their clients. SEB's fully-integrated Administration-Adjudication-Reporting technology platform takes the CJL service offering to a whole new level, not otherwise available in Canada. The "direct plan member/employee access" business model enabled by SEB's full integrated technology environment is unique. Existing competitors in this area do not control their end-to-end delivery environment and their access to plan members/employees is primarily an indirect link through doctors.

ABOUT CJL:

CJL was founded in 2010 by Susanne Cookson and Cynthia Hastings-James as an integral part of their coordinated assault to change the face of healthcare in Canada.

CJL has an unparalleled suite of incentive-based health promotion content and tools, EMR integration, and formalized relationships with Canada's major non-profit organizations. It has a track record of continuous innovation and turnkey implementation. CJL, since launch, has provided value-added services for multiple Loss of Exclusivity (pharmaceuticals going off-patent) brands.

CJL's flagship platform, BestLifeRewarded ("BLR") provides a targeted, incentive-based approach to engage members in health behaviour change. BLR has been recognized internationally for its innovative patient programming. The 2013 EyeforPharma Multi-Channel Marketing report cited BLR's "patients are more compliant and healthier". As an extension of the BLR services, CJL now operates employer-based wellness clinic days to drive employee awareness and engagement.

ABOUT SEB:

SEB is a technology company providing software, solutions and services specializing in managing group benefit solutions and healthcare claims processing environments for corporate and government clients. This is a $60.0 plus billion industry, of which over $37.0 billion relates to employee group benefit plans and over $25.0 billion relates to other healthcare benefit claims (e.g. workers compensation claims, travel benefits, various federal and provincial government programs, dental associations, drug associations, etc.) In the employee group benefits industry, SEB operates as a licensed third party administrator ("TPA") and insurance broker utilizing its software platform to provide "totally hosted PCI compliant supply chain solutions" for managing the complete group benefits business processes between insurers, clients, brokers, consultants, technology service providers and healthcare service providers. In healthcare claims processing, SEB also operates as a systems integrator utilizing its technology platform together with other technologies to provide customized solutions for highly specialized environments (e.g.: travel claims, wellness solutions, pharma co-pay solutions, etc.). The technology and expertise deployed in this healthcare area also allows SEB to provide other related supply chain, systems integration and human resource solutions and services to the same clients.

Forward-Looking Statements

This news release is intended for information purposes only. Statements made in this news release may contain "forward looking" information about the company's future business prospects. These statements while expressed in good faith and believed to have a reasonable basis - are subject to risk and uncertainties that could cause actual results to differ materially from those set forth or implied by such forward looking statements. Investors should consult a professional advisor before making any investment decision.

For further information about SEB, please visit www.seb-inc.com.

For further information about CJL, please visit www.cooksonjamesloyalty.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
MEDIA CONTACTS:
Employee Health Direct
Susanne Cookson
EVP
[email protected]

Employee Health Direct
President
Cynthia Hastings-James
[email protected]

Smart Employee Benefits Inc.
John McKimm
President/Chief Executive Officer
(416) 460-2817
[email protected]

Smart Employee Benefits Inc.
Shelly Frank
Vice-President, Marketing
(888) 939-8885 x 358
[email protected]

First Canadian Capital Corp.
Dan Boase
416-742-5600 or 1-866-580-8891
[email protected]

First Canadian Capital Corp.
Eric Balog
416-742-5600 or 1-866-580-8891
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developers ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...