Welcome!

News Feed Item

Direct Selling News commissions Harris Poll to show prevalence of direct selling

Findings show two-thirds of U.S. adults have purchased from direct sellers

LAKE DALLAS, Texas, April 23, 2014 /PRNewswire/ -- With millions of adults actively engaged in buying products or services from independent sales representatives, the prevalence of direct selling is high, new research from Harris Poll shows. The study was commissioned by Direct Selling News, the industry's leading trade publication.

The online survey of 2,060 U.S. adults 18 and older found that 156 million people1, 66 percent of U.S. adults, have made a purchase from a direct seller — buying a consumer product or service person-to-person away from a fixed retail location. Of those, about 81 million people2 have done so within the past six months.

"Direct selling has evolved a lot over the past 50 years," said John Fleming, publisher and editor in chief of Direct Selling News. "Today, many of the companies that utilize the distribution channel refer to it as social selling, network marketing or referral marketing. But whatever the name, with one in three U.S. adults making a purchase in this way in the past six months, it is a powerful part of the economy indeed."

Other key findings from the survey include:

  • Generation Y embraces direct sellers. Among adults age 18-34, 54% of men and 42% of women have made a direct selling purchase in the past six months.
  • Direct selling consumers are embracing technology. Online is the most common way for customers to make a purchase from a direct seller, with 42 percent of all adults ever having done so.
  • But face-to-face interaction continues to drive success in this way of doing business. Among adults age 18 or older: 33% have purchased from a direct seller in a group setting, such as a party, in someone else's home; 24% have purchased from a direct seller at a demonstration for a product or service; 22% have purchased from a direct seller one-on-one in their own home; 21% have purchased from a direct seller at a trade show or similar type of event; 20% have purchased from a direct seller in a group setting, such as a party, in their own home; 20% have purchased from a direct seller one-on-one in another setting; and 12% have purchased from a direct seller at a seminar or presentation for a product or service.

This survey was conducted in advance of a larger, custom research project Harris Poll will undertake on behalf of DSN.

"Direct selling is an experience shared by millions of Americans. Our goal is to better educate and explain its scope today," Fleming said. "It is our hope that this research and our continued work with Harris will provide better value for industry leaders, regulators, consumers and anyone else interested in better understanding this channel of distribution and tapping into the strength that it offers."

For a more comprehensive look at the findings, visit: www.directsellingnews.com.

METHODOLOGY
This survey was conducted online within the United States by Harris Poll on behalf of Direct Selling News from April 3 to April 7, 2014, among 2,060 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and complete definition of direct selling, please contact DSN Publisher and Editor in Chief John Fleming, [email protected].

ABOUT DIRECT SELLING NEWS
Direct Selling News is the only trade publication serving the executive-level ranks of direct selling companies and their suppliers. Based in Lake Dallas, Texas, DSN is celebrating its 10th anniversary.

ABOUT NIELSEN & HARRIS POLL
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

1 Figure (156,373,163) calculated by multiplying the 66% of adults who made a direct selling purchase by the total adult population (236,929,035 per the 2013 Current Population Survey).
2 The number of adults who have made a direct selling purchase in the past six months (81,314,045) is calculated by multiplying the proportion of consumers who have made a direct purchase in the past six months by the number who have ever made a purchase (52%*156,373,163).

Contact: John Fleming
[email protected]
(800) 279-5249

SOURCE Direct Selling News

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence a...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...