Welcome!

News Feed Item

Kill Cliff® Extends its Sports Recovery Drink Line with Addition of Third Flavor

Lemon-Lime Joins Family of Premium Sports Beverages in Rexam 12 oz. Sleek® Cans

CHICAGO, April 24, 2014 /PRNewswire/ -- Just in time for spring, Kill Cliff sports recovery drink has extended its line to include a third delicious flavor: Lemon-Lime.

Kill Cliff has added lemon-lime flavor to its line of sports recovery drinks in Rexam 12 oz. Sleek® cans.

Available in Rexam 12 oz. Sleek® cans, Kill Cliff's sports recovery drink formula is a proprietary mix of functional, gluten-free, recovery-supporting ingredients including essential vitamins, enzymes, plant extracts and electrolytes. It is specifically designed to replenish micronutrients and support the body's inflammation system, integral parts of recovering from strenuous exercise and physical exertion. And like Kill Cliff's Blood Orange and Pomegranate-Watermelon, Lemon-Lime has just 15 calories, 25mgs of caffeine and no sugar.

"Rexam has seen our company grow from a start-up with one flavor to a three-flavor freight train and that aluminum can has been key to our success," said Kill Cliff Founder Todd Ehrlich.

Kill Cliff chose Rexam Sleek cans because of their durability, portability, recyclability and brand differentiation. Aluminum cans are the most sustainable packaging choice in the world, as they are recycled at more than double the rate of any other beverage package.

Rich Grimley, president and CEO, Rexam BCNA commented on Kill Cliff's expansion. "Our Sleek cans continue to deliver, grabbing consumers' attention on store shelves with their colorful, reflective graphics, while also providing the best in supply chain economics, including superior recycling, filling, distribution and retail display efficiencies. This remains the perfect package to help Kill Cliff further strengthen its brand and grow its business."

Kill Cliff Lemon-Lime is available now at www.KillCliff.com and will hit Vitamin Shoppe stores nationwide later this month, as well as General Nutrition Center (GNC) stores shortly thereafter.

About Kill Cliff

Founded and created by a former Navy SEAL, Kill Cliff® – The Recovery Drink, is a premium sports beverage formulated with quality functional ingredients which aid in recovering from strenuous activity and physical exertion. Kill Cliff is an alternative to everyday beverage choices; no sugar, no artificial colors and no artificial flavors. Packed with essential vitamins, electrolytes, plant extracts and enzymes, Kill Cliff delivers key micronutrients that support the body's inflammation system and help in converting other nutrients to sugar or energy for the body to thrive.

Available in Blood Orange, Pomegranate-Watermelon and Lemon-Lime flavors, Kill Cliff is sold at Vitamin Shoppe and GNC stores nationwide and select grocery and convenience stores in the Southeast as well as online at KillCliff.com.

Headquartered in Atlanta, the Kill Cliff team includes accomplished military veterans and endurance athletes committed to supporting philanthropic organizations sharing common interests, including The Navy SEAL Foundation, The Red Circle Foundation and Wounded Wear. Test Positive for Awesome®. Visit www.KillCliff.com and follow us on Facebook, Twitter, and Instagram.

About Rexam

Rexam is a leading global beverage can maker. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world.

We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2013 our sales were in the region of $6.5 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.

Rexam delivers strong Sustainability improvements.

Photo - http://photos.prnewswire.com/prnh/20140423/77853
Logo - http://photos.prnewswire.com/prnh/20120711/CG38561LOGO

SOURCE Rexam

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.