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Fujitsu Strengthens Server Customization Business for VAR, OEM Markets

Introduces new menu of 200 customization options for PRIMERGY x86 Servers

Tokyo, Apr 25, 2014 - (JCN Newswire) - Fujitsu today announced that it is taking steps to strengthen its server customization business for VAR(1) and OEM(2), two markets anticipated to see future growth. The company will begin offering a menu of 200 customization options for FUJITSU Server PRIMERGY x86 servers, and has prepared models based on individual patterns of customer needs.

This menu will make it simple for ICT vendors to pick the customization options that meet their needs, enabling them to quickly and inexpensively develop their business, rather than designing, developing, and manufacturing their own products.


Fujitsu has built a global VAR and OEM business with servers such as mainframes, as well as peripheral and communications equipment. Today, its products are used in equipment for facilities and testing in the manufacturing industry, distribution industry, and others. In May of 2011, to elevate its position in the VAR and OEM markets, Fujitsu established the Embedded System & OEM Business Division, offering customizable products that meet the needs of its customers in these markets. Since then, the company has established a solid track record of performance in this field. Fujitsu is now building on that success and the knowhow it has accumulated to date by organizing its customization options into a menu that enables easy decision making for customers.

Overview of Customizations for VAR and OEM Customers

1. Menu of 200 customization options to meet different needs

There are 200 options for customization available for PRIMERGY x86 servers, including logo changes on the server chassis, optional equipment, and bundled software, as well as varied configurations of bundled hardware. These can accommodate a wide range of needs, including for external appearance and operating environments, and for changes to the display of local certifications on products provided to overseas markets.

Example of Customization

2. Selection of options for easy customization using models based on individual patterns

Fujitsu has created three customization patterns - rebranding, appliances, and kitting - which are among the most frequently requested sets of customization options from the menu of 200. This enables customers to select a set of customization options as a group, depending on the objective, and have them quickly reflected in the product.


All customization pricing is by quotation.

Future Plans

Fujitsu plans to meet customer needs by extending this ability to customize to other products. The company also plans to offer support services, including engineering services in which Fujitsu acts as the customer's agent for performance testing, and technical helpdesk support for troubleshooting.


1 VAR:

Value-added reseller. A business model in which a company adds value to its products by selling them in combination with a customer's hardware, software, and services.

2 OEM:

Original equipment manufacturer. A business model in which a customer sells the company's products under the customer's own brand.

About Fujitsu Limited

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013 For more information, please see www.fujitsu.com.

Source: Fujitsu Limited

Fujitsu Limited
Public and Investor Relations

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