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April SAAR to Hit 16.2 Million Vehicles, According to TrueCar; 2014 New Vehicle Sales Expected to be up 8 Percent Year-Over-Year

Estimated incentive spending hits $2,750 per vehicle

SANTA MONICA, Calif., April 25, 2014 /PRNewswire/ -- TrueCar, the negotiation-free car-buying platform, today released its April 2014 sales and incentives forecast, which shows the following:

  • New light vehicle sales in the U.S. (including fleet) are expected to reach 1,382,000 units, up 7.5 percent from April 2013 and down 10.0 percent from March 2014.
  • Seasonally Adjusted Annualized Rate ("SAAR") of 16.2 million new vehicle sales is up 9.2 percent from April 2013 and down 0.5 percent over March 2014.
  • Share of retail sales is expected to be up 2.2 percent compared to April 2013 and up 2.8 percent from March 2014.
  • Fleet and rental sales are expected to make up 16.9 percent of total industry sales in April 2014.
  • The industry average incentive spending per unit will be approximately $2,751 in April 2014, an increase of 8.9 percent from April 2013 and an increase of 1.0 percent from March 2014.
  • Used car sales* are estimated to be 3,404,000. The ratio of new to used is estimated to be 1:2.5 for April 2014.
TrueCar Logo.

"Automakers were determined to make sure March sales momentum continued in April, putting sales back on track for 2014," said Larry Dominique, President of ALG and Executive Vice President of TrueCar.  "This month, the Asian manufacturers turned up the incentive dial, while the Domestic manufacturers remained more restrained."

Forecasts for the top eight manufacturers for April 2014:

Unit Sales



 2014 Forecast

% Change vs. April 2013

% Change vs. March 2014





























Volkswagen Group









Market Share



 2014 Forecast































Volkswagen Group





Incentive Spending


Apr. 2014 Incentives

% Change vs.

Apr. 2013

% Change vs.

Mar. 2014

Total Spending





$     586,819,366





$     677,708,554





$     901,216,371





$     298,936,498





$     235,882,371





$     276,292,736





$     342,694,715

Volkswagen Group




$     133,353,621





$ 3,796,375,806

TrueCar bases its forecast on actual transaction data. The transaction data-based forecast is refined by other current and historical factors that impact vehicle sales, including inventory, incentives, fuel prices and macro economic data (major stock market indexes, consumer confidence, new home starts and CPI).  TrueCar does not adjust for selling days in year-over-year percentage change calculations.

*Used car sales figures include sales from franchise dealerships, independent dealerships and private party sales

About TrueCar
TrueCar is the negotiation-free car buying platform. TrueCar empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing information, and a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is buying a car is painful and buyers fear they are going to overpay. TrueCar's transparent upfront pricing information and guaranteed savings certificate make the car buying process simple so buyers never overpay. TrueCar's mission is to prove that truth and transparency is a more profitable way of doing business -- starting with automotive. Its national network of more than 7,000 TrueCar Certified Dealers is committed to providing negotiation-free savings for some of the country's largest membership and service organizations, including AARP, American Express, AAA, USAA and Consumer Reports. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar is a privately held company headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.

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