Welcome!

News Feed Item

InComm and Marketing Werks Launch AFINITI Marketing Platform

Connects brands and membership groups through targeted, measurable offers and media

ATLANTA and CHICAGO, April 25, 2014 /PRNewswire/ -- InComm, a leading prepaid product and transaction services company, and Marketing Werks, a division of CROSSMARK and a leading engagement marketing agency dedicated to connecting brands with consumers and shoppers, announced today the launch of AFINITI, a platform to deliver targeted, brand-specific rewards and content to members of affinity groups.  AFINITI combines relevant information with secure, measurable offers that are instantly redeemable at checkout.  

AFINITI, a platform to deliver targeted, brand-specific rewards and content to members of affinity groups, has been launched by InComm, a leading prepaid product and transaction services company, and Marketing Werks, a division of CROSSMARK and a leading engagement marketing agency.  AFINITI combines relevant information with secure, measurable offers that are instantly redeemable at checkout.

AFINITI leverages InComm's enhanced payment platform and Marketing Werks' brand engagement platform to create opportunities for brands to directly access highly engaged members of affinity groups. AFINITI uses data and insights to deliver customized offers, information and rewards that are instantly redeemable in-store at the point of sale. AFINITI will be available across multiple classes of trade by June 2014.

"AFINITI provides membership organizations and brands a ground-breaking mechanism for presenting consumers relevant rewards and incentives," said Jason Trinchero, vice president, InComm. "Our unique technology enables consumers to receive savings and rewards on selected goods and redeem these offers at point of sale in a secure and effortless manner."

Offers are securely redeemed through InComm's enhanced payment platform.

"AFINITI changes the game for consumers, brands and retailers looking for relevant, measurable engagement," said Ed Hoehn, senior vice president, strategy and innovation, CROSSMARK Marketing Services. "The platform has the reach of a mass vehicle with the ability to deliver customized, measurable rewards and communications to targeted shoppers."

About InComm's Enhanced Payment Platform

InComm's enhanced payment platform combines open- and closed-loop transaction networks with a stock keeping unit (SKU)-level rules-based engine. The rules-based engagement platform provides a single point of integration for third-party restricted-spend programs. For retailers, the platform can support multiple sponsors, payment types and payers for each program, significantly expanding the scope of their loyalty programs including opportunities for private white label products. For brands, it creates a new level of integration into the retail experience.

About InComm

InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 400,000 points of distribution and helps retailers build prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience. InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 123 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit www.incomm.com or follow us on Twitter at www.twitter.com/incomm.

About Marketing Werks
Marketing Werks is a leading engagement marketing agency and the first truly integrated agency that connects brands with consumers and shoppers at every touch point from engagement to loyalty.  Utilizing data, insights, strategy, creative, activation and content creation, the agency builds meaningful brand relationships that can be measured through initial and repeat purchase.  The company, founded in 1987 and based in Chicago, serves a range of industries including telecommunications, consumer packaged goods, healthcare, consumer electronics, and entertainment, and is part of CROSSMARK, a leading sales and marketing services company in North America.   

Media Contacts:

For InComm
InComm
Leah Gladu
[email protected]
678-650-8836

Russell LaMontagne
917-744-7957
[email protected]

For Marketing Werks
Name Cindy Kosydor
Phone 312-784-1608
Email: [email protected]

For AFINITI Sales Inquiries:
Cyndi Dunn
VP Platform Marketing
312-784-1644
[email protected]

Logo - http://photos.prnewswire.com/prnh/20140425/78321  

SOURCE Marketing Werks; InComm

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...