Welcome!

News Feed Item

Moroccanoil® Launches Body Collection In Barneys New York Nationwide

Luxury, Oil-Infused Beauty Brand Adds Fashion & Style Mecca to its Distribution Network

NEW YORK, April 25, 2014 /PRNewswire/ -- Moroccanoil®, the internationally acclaimed leader in professional oil-infused beauty products, announced today the launch of its Body collection at Barneys New York flagship stores nationwide. An essential component to the Body line's growth and awareness strategy, the addition of the distinguished specialty retailer to Moroccanoil's distribution network marks the first commercial channel for the brand, further advancing its profile and position within the prestige beauty marketplace.

Moroccanoil

"At Moroccanoil, we've always strived to create easy-to-use products that combine the ultimate in luxury with unparalleled performance," says Carmen Tal, Co-Founder, Moroccanoil. "We're excited to bring the transformative product experiences that we are renowned for to the beauty-savvy Barneys customer."

Moroccanoil's official presence will be in the apothecary area of the retailer's cosmetics department, and will include the entire 10-SKU body lineup, with new innovations arriving in fall 2014. During the two week launch phase, Moroccanoil will be positioned in all promotional areas of the cosmetics department, as well as within visual windows and product vitrines. At the Barneys Manhattan location, shoppers will be invited to come "Discover the Original" and take home a beautiful sachet of the brand's best-selling Hydration products—Moroccanoil Hand Cream and Moroccanoil Body Souffle. The location will also be offering a special gift—deluxe-sized Moroccanoil Body Buff and Moroccanoil Body Souffle—with any product purchase during that period.

Launched in 2012, the Moroccanoil Body line is a curated collection inspired by the landscapes and cultures of the Mediterranean and combines the highest quality ingredients for a complete head-to-toe pampering experience.  The one-of-a-kind formulas are so intuitive and skin-smart, they're ideal for promoting optimal skin nourishment and balance to instantly transform and restore skin's vitality.  From rich creams to dry oils, each product is further infused with signature scents of the Mediterranean to transport the senses, and leave the body and mind refreshed, relaxed and revitalized.

Moroccanoil Body products are now available in Barneys New York flagship doors from coast-to-coast, as well as on Barneys.com.

About Moroccanoil®

A story of success, an impulse for innovation and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused hair care, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused hair care products to address the needs of all hair types. By popular demand, Moroccanoil has since continued to innovate and extend the line to include Moroccanoil Body, a luxurious oil-infused collection inspired by the sea, sand, breeze and scents of the Mediterranean. Featuring proprietary formulas that rejuvenate and replenish, Moroccanoil Body leaves skin nourished, naturally radiant and irresistibly beautiful. Born within the last decade, Moroccanoil is available in over 60 countries worldwide.  

About Barneys New York

BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, San Francisco, Las Vegas, Los Angeles and Scottsdale along with a preeminent luxury online store, Barneys.com, as well as 21 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.

Moroccanoil hair care products are available at fine salons and online at Moroccanoil.com.
Moroccanoil Body is available at luxury spas, Barneys New York stores nationwide, online at www.Barneys.com and Moroccanoil.com.
For more information, visit us at Moroccanoil.com. For daily behind-the-scenes content, follow Moroccanoil on Twitter and Instagram. 
Subscribe to our beauty tutorials on YouTube and join the conversation on Facebook!

www.facebook.com/moroccanoil
www.twitter.com/moroccanoil
www.youtube.com/moroccanoil
www.instagram.com/moroccanoil

Logo - http://photos.prnewswire.com/prnh/20140424/78301

SOURCE Moroccanoil

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.