|By PR Newswire||
|April 25, 2014 09:00 AM EDT||
NEW YORK, April 25, 2014 /PRNewswire/ -- Moroccanoil®, the internationally acclaimed leader in professional oil-infused beauty products, announced today the launch of its Body collection at Barneys New York flagship stores nationwide. An essential component to the Body line's growth and awareness strategy, the addition of the distinguished specialty retailer to Moroccanoil's distribution network marks the first commercial channel for the brand, further advancing its profile and position within the prestige beauty marketplace.
"At Moroccanoil, we've always strived to create easy-to-use products that combine the ultimate in luxury with unparalleled performance," says Carmen Tal, Co-Founder, Moroccanoil. "We're excited to bring the transformative product experiences that we are renowned for to the beauty-savvy Barneys customer."
Moroccanoil's official presence will be in the apothecary area of the retailer's cosmetics department, and will include the entire 10-SKU body lineup, with new innovations arriving in fall 2014. During the two week launch phase, Moroccanoil will be positioned in all promotional areas of the cosmetics department, as well as within visual windows and product vitrines. At the Barneys Manhattan location, shoppers will be invited to come "Discover the Original" and take home a beautiful sachet of the brand's best-selling Hydration products—Moroccanoil Hand Cream and Moroccanoil Body Souffle. The location will also be offering a special gift—deluxe-sized Moroccanoil Body Buff and Moroccanoil Body Souffle—with any product purchase during that period.
Launched in 2012, the Moroccanoil Body line is a curated collection inspired by the landscapes and cultures of the Mediterranean and combines the highest quality ingredients for a complete head-to-toe pampering experience. The one-of-a-kind formulas are so intuitive and skin-smart, they're ideal for promoting optimal skin nourishment and balance to instantly transform and restore skin's vitality. From rich creams to dry oils, each product is further infused with signature scents of the Mediterranean to transport the senses, and leave the body and mind refreshed, relaxed and revitalized.
Moroccanoil Body products are now available in Barneys New York flagship doors from coast-to-coast, as well as on Barneys.com.
A story of success, an impulse for innovation and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused hair care, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused hair care products to address the needs of all hair types. By popular demand, Moroccanoil has since continued to innovate and extend the line to include Moroccanoil Body, a luxurious oil-infused collection inspired by the sea, sand, breeze and scents of the Mediterranean. Featuring proprietary formulas that rejuvenate and replenish, Moroccanoil Body leaves skin nourished, naturally radiant and irresistibly beautiful. Born within the last decade, Moroccanoil is available in over 60 countries worldwide.
About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, San Francisco, Las Vegas, Los Angeles and Scottsdale along with a preeminent luxury online store, Barneys.com, as well as 21 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.
Moroccanoil hair care products are available at fine salons and online at Moroccanoil.com.
Moroccanoil Body is available at luxury spas, Barneys New York stores nationwide, online at www.Barneys.com and Moroccanoil.com.
For more information, visit us at Moroccanoil.com. For daily behind-the-scenes content, follow Moroccanoil on Twitter and Instagram.
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