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The Lifeline Program Launches New Website with Life Settlement Evaluation Tool

Life insurance settlement provider company The Lifeline Program today announced the launch of its new website and an industry-leading prequalification and evaluation tool called LifePASSTM. The newly redesigned www.TheLifeline.com featuring company spokesperson Betty White includes upgraded aesthetics but also improved speed, design and ease of use. LifePASS, available initially for agents and financial planners who are registered with the Lifeline Program, provides a comprehensive policy assessment and detailed life settlement prequalification which can be shared with clients.

According to Wm. Scott Page, president and CEO of the Lifeline Program, LifePASS (Policy Assessment Summary Service) represents a major shift in the application process for life settlements. The complete process for a life settlement generally takes several weeks and requires in-depth input from the policy seller. While final offers still require significant due diligence, a LifePASS report can be generated in a few days.

“Before LifePASS, it was common for an individual to wait weeks to find out if they were eligible for a life settlement,“ said Page. “Today, we can provide a non-binding illustration and a summary in a few days. This is an effective tool that financial advisers have never had in the past.”

For life insurance agents and financial advisers, LifePASS offers a new way to prequalify clients before committing to a life settlement and clearly illustrate the value prospective clients have hidden in their life insurance policy.

“We believe that all seniors should have an annual assessment of their life insurance policy,“ said Page. “LifePASS makes it easy to determine whether a life settlement is a viable option this year or in the future.”

The Lifeline Program website has been updated and is now more functional and intuitive in helping meet the needs of the company’s key audiences of baby boomers, seniors and their families. The redesigned site serves to inform visitors about the company’s ongoing work, leadership, current events and latest research. Visitors can also find information about the Lifeline Program’s spokesperson Betty White. A section of the site is also devoted to financial professionals with information that assists them in educating their clients about the advisability and viability of a life settlement.

“We have developed a website with a deep archive of information and state-of-the-art tools that also happens to be user-friendly and highly intuitive,” said Stephen Terrell, senior vice president of marketing development and branding at the Lifeline Program. “Valuable and useful information is easy to access and share for both financial professionals and seniors.”

The Lifeline Program is a life settlement provider in Atlanta, Ga. Founded in 1989, the company offers the Life-Changing Solution assisting baby boomers, seniors and their families by purchasing unwanted or underperforming life insurance policies for immediate cash. The Lifeline Program actively educates and partners with insurance agencies, estate planners, financial planners, estate trustees and broker-dealers to establish life settlement business lines. For more information on The Life-Changing Solution offered through life settlements, contact Stephen E. Terrell of The Lifeline Program at 770-724-7300 or visit www.thelifeline.com. Financial services professional interested in learning more about LifePASS should visit www.thelifeline.com/lifepass/login.

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