Welcome!

News Feed Item

Silicon Valley Stands for Innovation

Branding Expert Christopher Johnson Explains How Silicon Valley Has Become a Cultural Brand

NEW YORK, NY--(Marketwired - April 25, 2014) - The name Silicon Valley was coined in the early 70's by California businessman Ralph Vaerst, and then further popularized in the 80s by companies such as IBM, Apple and Microsoft.

While the term originally referred to the concentration of silicon chip manufacturers in the area south of San Francisco, it eventually grew to represent the dynamic technology hub that formed in the region. Leading branding expert Christopher Johnson says, "Now, Silicon Valley is rapidly evolving to become a brand that extends far beyond its origins." In fact, almost half a century later, Silicon Valley represents the entire American technology sector -- receiving over one-third of all venture capital invested each year.

Johnson explains, "Although many are trying to imitate this success, currently there is no other hub that can recreate the unrivaled entrepreneurial culture and economic engine that has become Silicon Valley." This is a valid point. Silicon Valley's influence and reach extends far beyond the Bay Area -- and includes many of the largest global technology companies, thousands of startups, and also an increasingly sophisticated business ecosystem. Johnson says, "Silicon Valley has a unique culture -- one that easily accommodates new ideas, exceptional successes and just as importantly, an understanding of failure."

Silicon Valley also boasts the greatest number of serial acquirers with an appetite for innovation and deep pockets such as, HP, Intel, Google and now Facebook. Johnson says, "Given their history of organic and strategic development, these companies have both the foresight and resources to make large acquisitions, take risks to deliver the market valuations which, in turn attracts the flow of venture capital that drives innovation."

So how did this happen? And more importantly, why has Silicon Valley become the largest and most productive center of innovation worldwide? Johnson's answer is direct, "Consistent and effective disruption. This is to both developing markets and now we are seeing a similar effect on highly structured and once impenetrable markets." Another good point.

In fact, it appears to many that no market is immune to Silicon Valley's culture of innovation. Almost from the beginning, Apple and Google created and built their businesses by disrupting the technology industry, then the music industry, the mobile industry and now, television. Johnson says, "It is fascinating that just as Silicon Valley has focused on TV -- TV has simultaneously focused on Silicon Valley too."

Just one day after the third episode of the new HBO series called Silicon Valley aired, the network announced that it would renew the show for a second season because viewership immediately exceeded 2 million. The show's creators Mike Judge and Alec Berg now have a hit because they developed a show that offers a realistic and entertaining inside view of Silicon Valley as an engine for innovation.

Johnson concludes, "Silicon Valley has become a cultural brand. Nimble, customer-centered, collaborative and scalable are all descriptions that reflect this unique culture. As the new HBO series aptly points out, Silicon Valley is changing the world -- one product and one business at a time." 

About Christopher Johnson

Christopher Johnson is CEO of branding firm Whitehorn Group in New York. Mr. Johnson is a highly regarded authority on creating and managing innovative brands, like Infiniti Motor Company and JetBlue Airways. He attended Carnegie Mellon University where he won the Tholenheimer Award and McCurdy Prize.

About Whitehorn Group

Whitehorn is a premier brand strategy firm. They create what's NEW and NEXT through global branding, design, product innovation, political and celebrity brands, business strategy, global marketing and distribution. www.whitehorngroup.com

The following files are available for download:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...