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News Corp’s News UK Adds International Cricket to Sports Video Packages of Publications in Great Britain

News Corp’s News UK announced today that starting in May, readers of The Sun, The Times and The Sunday Times will be able to watch near-live clips of England international cricket, including the next Ashes series.

Subscribers to selected digital packages of the News UK titles are already enjoying video coverage of Premier League and FA Cup football as well as Aviva Premiership rugby. This latest sports offering will give subscribers near-live international cricket coverage at home, work or on the move via PC, smartphone or tablet. This includes England’s Investec Test Matches, Royal London One Day Internationals, NatWest International T20s and selected domestic cricket matches.

Mike Darcey, CEO of News UK, said: “This new deal further strengthens our great sporting offer built around our world-class journalism. Thrilling football and rugby action is now joined by exciting England international cricket clashes so a subscription to one of our titles is a must for sports fans who want to keep up with the game in the digital era.”

England and Wales Cricket Board (ECB) CEO David Collier said: “We are delighted to be entering into partnership with one of the UK’s biggest media companies and a major provider of high quality sporting content. Achieving increased digital exposure for the sport is a key priority for ECB and this agreement will enable England supporters to follow the team online across all three formats of the international game.“

The addition of the best cricket video action across the digital editions of the titles will add to readers’ enjoyment of a great summer of sports coverage, and is in keeping with the company’s strategy of achieving greater digital presence across platforms and deeper reader engagement.

The Times’ chief cricket correspondent, Mike Atherton, said: “These cricket rights add to the already brilliant sports coverage that The Times and Sunday Times offer. It was a hugely disappointing winter for England and the upcoming series with Sri Lanka gives them the opportunity to rebuild under Peter Moores. It will be fascinating to watch.”

The Sun’s chief cricket correspondent, John Etheridge, said: "With a new coach in Peter Moores and captain Alastair Cook under pressure and scrutiny, it is going to be a fascinating summer for England.

"The opposition will be tough - Sri Lanka won the World Twenty20 earlier this month and India have arguably the best batting line-up in the world."

Online readers of the News UK publications will enjoy 1 minute highlight clips of every session of play with a 5 minute highlights package at the end of the match. Those viewing on tablet or smartphone will have access to six 30 second clips per hour of play and 2 minute 30 second highlight packages updated regularly through the match.

About News Corp

News Corp (NASDAQ:NWS)(NASDAQ:NWSA)(ASX:NWS)(ASX:NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, cable network programming in Australia, digital real estate services, book publishing, digital education, and pay-TV distribution in Australia. Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom. More information: www.newscorp.com.

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