|By Marketwired .||
|April 25, 2014 08:32 PM EDT||
LOS ANGELES, CA -- (Marketwired) -- 04/25/14 -- Running a small business is not much different than running a large business in some ways, according to Business Strategist and CEO of Elia Erickson Consulting, Lisa Elia, who has spent more than 25 years helping clients to structure and streamline their businesses and position them for endorsement deals, retail distribution deals, and more. Elia will host a Business Transformation Intensive on May 9 from 9 a.m. to 5 p.m. at 11620 Wilshire Blvd., in Los Angeles, Calif., working with attendees to create strategic plans, troubleshoot problems, and share promotional strategies, drawing upon her many years spent booking and media training clients for interviews with The Oprah Winfrey Show, The Wall Street Journal, Entrepreneur, Bloomberg Businessweek, CNN and hundreds of other outlets.
As a business owner for more than 20 years who has shared her expertise with Inc. Magazine, Fox News and other outlets, Elia provides this advice:
"1. Know the ROI (return on investment) of everything you do.
Know the value of your time so you can determine not only what to spend your time on and what to delegate or ignore, but how much time you should spend on any given task or project.
2. Don't allow your creativity to tempt you away from your real work.
Ideas are only as good as their execution. You must follow through to turn an idea into a reality, and then to promote it. This is often what separates the people who truly succeed from the people who are stuck at square one.
3. Commit to systems to promote your business.
Most people start a business out of a passion for what they do, not because they love marketing or sales, but continuous promotion is necessary to attract new customers or life-changing opportunities. Creating a system to promote your business, even something as simple as committing to making five sales calls and posting on social media once a day, can remove fear or negative emotions around sales and marketing.
The key is to ensure that each area of your business is constantly moving forward and running efficiently, just as the CEO of a large corporation would."
For more information on Elia or the May 9 event, visit http://eliaerickson.com/intensive
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