News Feed Item
Adara and Havas Media Announce an Agreement to Help Havas Media Reach Travelers Worldwide
|By PR Newswire
|April 28, 2014 06:00 AM EDT
-- Adara Becomes the Premier Travel Media Partner for Havas Media, Accelerating Already Strong Gains in Reach and Efficiency from the Partnership
MOUNTAIN VIEW, California, April 28, 2014 /PRNewswire/ -- Adara, the leader in connecting brands to targeted audiences worldwide based on extensive partnerships with global travel suppliers, announced a marketing agreement with Havas Media, one of the largest communication groups worldwide. Under the agreement, Adara will provide first-party data and actionable insights, and manage targeted marketing campaigns to help Havas Media reach new audiences and further optimize its ad spend in the travel segment and beyond.
Havas Media is one of the fastest growing media groups, operating in 126 markets worldwide.
Adara's Chief Executive Officer Layton Han said, "We are delighted to announce this partnership with Havas Media, one of the leading global communications and marketing groups."
He concluded, "The agreement is another validation of our unique ability to help our media partners more effectively reach travelers worldwide - and do so on the basis of smart, actionable data that only Adara can provide. We look forward to a long, productive relationship."
Adding scale to its work with Havas Media, Adara has more than 250 million monthly unique traveler profiles and more than 70 data partner relationships - including some of the most recognized names in the travel business. It is building momentum in the deployment of proprietary technology that makes data actionable to execute personalized marketing campaigns, while being privacy compliant.
Adam Kasper, the Executive Chief Marketing Officer for Havas Media North America, said, "Partnering with Adara, we've seen double digit growth in awareness and consideration, and conversion rates up to four times higher than other vendors in the travel category on Choice Hotels and Emirates campaigns."
He concluded, "Adara's first-party travel data from loyalty programs and historical purchase patterns provides us with premium consumer data and insights. We are able to achieve twice the reach versus major endemic sites with a price that is twice efficient, ultimately improving our ROI and overall performance."
The Adara campaign for Choice Hotels has been national and regional in scope, and has helped increase bookings over more than two and a half year period. The program for Emirates Air has positively impacted performance as well as brand awareness. As a result of the partnership with Adara, Havas Media has helped both of these international brands leverage unique data and platform capabilities to substantially increase revenue and exceed their campaign objectives.
Adara, the world's largest travel data platform, connects digital advertisers to people who are going places. Adara can reach consumers from the point of consideration to the point of purchase through real-time access to first party data from more than 70 global travel brands, including United Airlines, Delta, US Airways, KLM, Hilton and Marriott. Through its exclusive access, Adara has a rich set of data on over 250 million monthly uniques including access to 5 billion travel searches.
Adara helps its partners monetize their online data while protecting consumer privacy, personal information and purchase data. These insights along with the ability to precisely target the desired audience allows brands to reach at scale loyal customers as well as attract new ones. Adara was founded in 2009 and is headquartered in Mountain View, CA.
More information about Adara can be found at www.adaraglobal.com
About Havas Media
Havas Media is the main media brand of Havas Media Group and operates in 126 countries.
Its mission is to unite brands and people through meaningful connections and drive business success. It services clients through a portfolio of specialist teams that span media, strategy, international management, digital, mobile, social media, experiential, entertainment and sport. Havas Media's simplified and integrated structure has allowed us to build one of the most agile and responsive global teams in the industry.
Further information can be found at www.havasmedia.com or follow us on Twitter @HavasMediaUSA
Contact: Michael Frenkel, MFC PR - New York
For Adara Global
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands.
Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Jul. 3, 2015 01:30 PM EDT Reads: 1,091
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting.
In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 3, 2015 12:30 PM EDT Reads: 1,352
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Jul. 3, 2015 12:30 PM EDT Reads: 1,231
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Jul. 3, 2015 12:15 PM EDT Reads: 348
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed.
In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Jul. 3, 2015 12:00 PM EDT Reads: 2,349
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered.
In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Jul. 3, 2015 12:00 PM EDT Reads: 2,304
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 3, 2015 11:45 AM EDT Reads: 822
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Jul. 3, 2015 11:45 AM EDT Reads: 1,204
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 3, 2015 11:15 AM EDT Reads: 2,371
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy.
How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 3, 2015 11:15 AM EDT Reads: 950
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes.
In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...
Jul. 3, 2015 11:00 AM EDT Reads: 667
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale.
In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
Jul. 3, 2015 11:00 AM EDT Reads: 736
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity.
In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Jul. 3, 2015 11:00 AM EDT Reads: 753
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET
In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users?
Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
Jul. 3, 2015 11:00 AM EDT Reads: 819
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization.
In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
Jul. 3, 2015 11:00 AM EDT Reads: 1,101