Click here to close now.


News Feed Item

Swiftpage Advances Strategy for "Your CRM Inside" With Debut of New Saleslogix Xbar for Microsoft Outlook

Unique Solution Embeds the Functionality and Benefits of Saleslogix Inside the Enterprise E-Mail Client Millions of Users* Already Know and Work With Every Day

DENVER, CO -- (Marketwired) -- 04/28/14 -- Swiftpage, a leading provider of integrated marketing and CRM solutions for individuals, growing businesses and mobile sales teams, today unveiled a new add-in to its Saleslogix CRM solution that seamlessly embeds the functionality of Saleslogix into Microsoft® Outlook® 2010 or newer versions.

Titled the Saleslogix Xbar, the add-in enables users to access their most important Saleslogix information and functionality through an intuitive, context-aware window that is "docked" within the Outlook interface.

When a contact is accessed in Outlook® through opening e-mail correspondence or calendar activities, the Xbar instantly displays key information, activities and opportunities for that contact stored in Saleslogix.

A wide range of information and activities can be accessed, including interaction history, follow-up action items, leads generated from e-marketing campaigns, opportunity management, and more. Users can freely work with and modify the Saleslogix information, taking actions and updating the information as necessary, all from within Outlook and without ever losing sight of their inbox.

Users can also quickly create entirely new contacts, accounts and opportunities through the Xbar. This can often be done quickly and conveniently by dragging and dropping existing information from e-mails into the Xbar interface.

Contact, calendar and interaction history changes made in Xbar automatically update within Saleslogix in real-time, ensuring other team members can immediately see and access the updated information.

Your CRM Inside
The Saleslogix Xbar is the next major milestone in an overarching product and business strategy Swiftpage has titled "Your CRM Inside." The strategy is designed to help customers maximize employee adoption and usage of CRM in their daily work.

As a major part of this strategy, Swiftpage has continued developing a unique data interchange standard coupled with an adaptive architecture for Saleslogix. Combined, these enable third-party applications and devices to more efficiently exchange information with the solution, making it easier to embed Saleslogix functionality into other platforms. As with the Xbar for Outlook®, this allows users to gain all the benefits of Saleslogix, but accessed and managed within the applications and devices users already know and prefer.

"The trend we're seeing in the market right now is that although many companies have implemented competing CRM solutions, actual adoption and usage among employees often remains low. We've made it a top priority to help companies solve this challenge, and the 'Your CRM Inside' strategy is one key piece to making that happen," said Lorcan Malone, general manager and senior vice president for Saleslogix. "With 'Your CRM Inside,' our goal is to give users all the benefits of Saleslogix, but with minimal complexity, maximum flexibility, and a far lower learning curve."

Availability, Pricing and Webcast Demonstration
The Saleslogix Xbar for Outlook will be available to customers as a pre-release beta in May. General availability will be in June. It will be offered as a complimentary new feature add-in for all North American users of Saleslogix 8.0 and 8.1, including both cloud-based and on-premises deployments, and those who are active support subscribers. International versions are planned for release in the coming months.

Swiftpage will host an online webinar to officially unveil and fully demonstrate the Saleslogix Xbar on May 19, 2014. All are welcome to sign up for the webcast now at Existing Saleslogix customers are encouraged to contact their respective Saleslogix Business Partner for more information on installing and using the Xbar within their current configuration, or inquire about upgrading to the version 8 platform.

Additional Information

About Saleslogix
Saleslogix is the CRM platform of choice for companies strategically focused on customer engagements seeking to build cost-effective, purpose-built solutions for the mobile world. Award-winning Saleslogix enables intelligent collaboration and best practice automation across sales, marketing, and service -- recommending and performing winning actions to help drive revenue and an exceptional customer experience. Experience unparalleled flexibility and control with Saleslogix -- with Cloud, on-premises, hybrid, and mobile options to accommodate diverse IT and business objectives.

About Swiftpage
Swiftpage is committed to empowering individuals, growing businesses and mobile sales teams to better manage their business interactions, more intelligently engage their customers, and convert more interactions into transactions. The company's growing network of partners, customers, end-users and employees collectively represent the Swiftpage Nation, united across the globe as one team, on one journey. Learn more at and join the conversation at


©2014 SalesLogix, N.A., LLC. All rights reserved. Saleslogix, and the SalesLogix, N.A. product and service names mentioned herein are registered trademarks or trademarks of SalesLogix, N.A., LLC, or its affiliated entities. All other trademarks are property of their respective owners.

Add to Digg Bookmark with Add to Newsvine

Press Contacts
Dave Feistel
(949) 502-6200 x 224
Email Contact

Mallory Bowers
Swiftpage Corporate Communication
(720) 490-4332
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...