|By Business Wire||
|April 28, 2014 11:07 AM EDT||
Verify Corporation, a Minneapolis-based software technology company, today announced the release of Verify Platform 6.0. The Verify Platform is a cloud-based technology platform that powers anti-counterfeiting, brand protection and digital marketing software solutions for Fortune 500 companies.
The latest enhancements include a redesigned user experience and a responsive design that allows the application to work on a wide range of devices. Another key update is the expanded reporting and analytics engine, which enables companies to condense large volumes of data into actionable, real-time insights. These features give Verify clients added visibility into their supply chains as well as detailed reporting on how their consumers interact with brands.
“This latest software update adds the new tools and capabilities our clients need to remain competitive,” said Mark Prokosch, vice president at Verify Corporation. “Our clients’ businesses span a variety of industries, from coffee beans to computer chips. Since 2004, we have been using their feedback to make industry-leading enhancements to our platform. This release gives our clients not only an exceptional feature set, but also the user interface they need to manage their supply chain partners and offer more targeted marketing promotions.”
A key objective of the software update is to provide a powerful tool for Verify clients to visualize their data, whether they want real-time updates on digital marketing campaigns or global monitoring of product authentications. Jason Geyen, vice president of product development, commented, “We are already investigating new ways to use this functionality to provide our clients with the tools they need to find potential counterfeit products hidden in tens of millions of transactions each month.”
About Verify Corporation
Verify Corporation offers two software product lines: Verify Brand’s brand protection and supply chain security solutions and Verify Engage’s consumer engagement and digital marketing solutions.
About Verify Brand
Verify Brand has been a thought leader and innovator in secure Unique Identification (sUID), authentication and track & trace solutions since 2004. Our knowledge, experience and industry-leading event sourcing platform have attracted some of the world’s largest brands, who use our software to combat counterfeiting and product diversion. For more information, visit www.verifybrand.com.
About Verify Engage
Verify Engage’s patented omni-channel engagement platform helps brands deliver motivating incentives, targeted promotions and personalized engagements that are secure and traceable. Our proven platform provides rich, real-time analytics so brands can deliver more authentic, relevant experiences across digital, social, mobile and in-store channels. For more information, visit www.verifyengage.com.
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