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Brazil's Beach Park Announces Record 1.7 Million Visitors in 2013

Visitation up 14 Percent Over 2013; Numbers Expected to Increase in 2014 as Fortaleza Hosts World Cup Soccer Matches This Summer

NEW YORK, NY -- (Marketwired) -- 04/28/14 -- Brazil's Beach Park today announced a record 1.7 million visitors in 2013. This number represents a 14 percent increase in visitors to the complex compared with 2012. Beach Park, which is Latin America's largest water park, credits the increased number of visitors in part to the opening of Arrepius in July 2013. The nearly USD $7 million attraction features Brazil's first and only Skybox launch system and is an example of the continuing investment in Beach Park's attractions, services and amenities to ensure it remains one of the world's top water parks. Located in the Fortaleza metropolitan area of Brazil, visitation and spending are expected to increase in 2014 as the city is scheduled to host World Cup soccer matches in June and July.

"We are thrilled to announce that Beach Park set a record of 1.7 million visitors in 2013," said Beach Park General Manager Murilo Pascoal. "And with events like the 2014 FIFA World Cup taking place in Fortaleza this summer, we know that those numbers will only increase in the years to come. We continue to invest in new attractions and amenities and strive to communicate what the park is about: the essence of family, fun and the Brazilian culture -- and that is reflected in the record number of visitors and spending at Beach Park last year."

Along with the Arrepius, the park offers an array of attractions, accommodations and amenities including the Insano, one of the world's tallest waterslides that features a 14-story tower, and the Kalafrio, a half pipe with a 90-degree angle of descent. In addition, the water park offers multiple kid-friendly attractions including Treasure Island, Noah's Ark and the Enchanted River. The Beach Park complex offers four hotel resorts (Beach Park Suites, Wellness, Oceani and Acqua Resorts) and multiple dining options. The complex also includes two spas, fitness facilities and swimming pools as well as surfing and paddle boarding on the Atlantic Ocean.

Beach Park is located in Porto das Dunas in the state of Ceará on Brazil's northern coast, 18 miles from Fortaleza International Airport. The region, which enjoys 330 days of sunshine each year and an average temperature of 81 degrees F, was recently named Best Theme Park by Brazil's Viagem e Turismo magazine. To learn more about Beach Park, visit www.beachpark.com.br.

Contact:
Tiffany Townsend
Vine Communications
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212.705.8757

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