Welcome!

News Feed Item

Yahoo Gives First Look at its New Video and Digital Content Programming

At the 2014 Digital Content NewFronts, Yahoo! Inc. (YHOO) today unveiled the first of its new original long-form shows, a new partnership with Live Nation for live streaming concerts, the all new Yahoo Travel digital magazine, and new advertising opportunities and measurement capabilities.

Yahoo CEO Marissa Mayer, CMO Kathy Savitt, and Ned Brody, head of Americas, presented Yahoo’s vision to make digital video more inspiring and entertaining for consumers and advertisers. They were joined onstage by a star-studded lineup including Executive Producer Mike Tollin; Kevin Love of the Minnesota Timberwolves; Live Nation CEO Michael Rapino; New York Jets head coach Rex Ryan; the stars of Comedy Central’s “Broad City,” Abbi Jacobson and Ilana Glazer; and Kraft Foods Executive Vice President Jane Hilk. Yahoo News Global Anchor Katie Couric also interviewed Bobbi Brown, Yahoo Beauty Editor in Chief; Paula Froelich, Yahoo Travel Editor in Chief; Josh Wolk, Yahoo Entertainment Executive Editor; and Joe Zee, Yahoo Fashion Editor in Chief and Executive Creative Editor.

“We are in a time of rapid and dramatic change in how people read and view content online. Our goal is to not only enable the future but also to help invent it,” said Kathy Savitt, CMO of Yahoo. “Yahoo is focused on connecting artists, storytellers, great content producers and brands with the audiences they want -- at scale, across devices, every single day.”

New Original Programming, Premiering Exclusively on Yahoo

Yahoo today announced the first two original comedies in its new lineup of long-form shows. The new shows will join the growing collection of award-winning comedy programming available on Yahoo. Each series will launch on Yahoo Screen next year and will deliver 30-minute episodes viewers can enjoy all at once on the Yahoo Screen mobile app, desktop, or in their living rooms on Apple TV and Roku.

From three time Emmy nominee Paul Feig (“Freaks and Geeks,” “Bridesmaids,” “The Office”), “Other Space” is a galactic adventure set in the early 22nd century, when the human race has mapped most of the known universe, failed to find alien life, and frankly gotten a little tired of the whole thing. A spaceship on a routine collection mission stumbles into the greatest discovery in history: an alternate universe, far stranger and way more dangerous than ours. Now the ship's crew -- a collection of overmatched rookies, feuding siblings, burned-out veterans and obsolete robots -- has to explore this new universe to try and find a way back home alive. (8 half-hour episodes)

From hit TV executive producer Mike Tollin (“One Tree Hill,” “Smallville,” and “Varsity Blues”) and two-time Emmy nominated director Bryan Gordon (“Curb Your Enthusiasm,” “The Office,” “Party Down”), “Sin City Saints” is an off-beat comedy set in the front office of a fictional pro basketball expansion team. The show will revolve around Jake Tullus, a Silicon Valley tycoon whose lifelong dream was to buy a pro basketball team but quickly finds he’s in over his head. The group he assembled won’t be much help. “Sin City Saints” will follow the triumphs, travails, and transgressions of Las Vegas’ first major league sports franchise. (8 half-hour episodes)

Katie Couric also unveiled two new shows launching this summer. First, a series called “World 3.0,” featuring the disruptors, scientists, builders, innovators and social entrepreneurs who are “hacking” life as we know it. The second is a series called “Now I Get It,” which aims to help people better understand the news drivers and issues of the day by giving them a short, visual explanation in a shareable video.

Yahoo Partners with Live Nation to Bring Fans Largest Collection of Live Concert Streams on the Web

Savitt also announced a new initiative that will bring millions of viewers live programming and unscripted moments across music, sports and entertainment: Yahoo Live. As part of the initiative, Yahoo will launch a new Live Nation channel on Yahoo Screen. Beginning this summer, Yahoo and Live Nation will begin producing the largest collection of U.S. concert live streams on the web: one live concert, every day, 365 days a year.

The Live Nation Channel presents new ways for brands to reach music fans through sponsorships that enhance the viewer experience with content such as exclusive interviews, backstage sneak peeks and even special performances. Kellogg’s, one of the world’s leading CPG brands, today was the first to announce a sponsorship with Yahoo and Live Nation.

Introducing Yahoo Travel

Starting today, Yahoo is bringing readers a first-class ticket around the world with the launch of the new Yahoo Travel -- an immersive digital magazine that makes those daydreams to getaways near and far a reality.

Yahoo Travel brings together an all-star team of explorers and cool-hunters who have a passion for discovering the world’s most amazing places, including Laura Begley Bloom, former Deputy Editor of Travel + Leisure; Jo Piazza, best-selling author and former Executive News Director for In Touch and Life & Style; and Yahoo Travel’s own Greg Keraghosian. The team will cover everything from solo trips and exotic adventures, to affordable family vacations and luxury escapes -- with memorable videos, stunning photography and insider information to make travel dreams come to life.

Yahoo Travel offers the same seamless native advertising, with sponsored articles and videos that are just as engaging as the stories around them. Brands can connect with readers through beautiful images, compelling videos, and sharable stories. Las Vegas and Walt Disney Parks and Resorts are the launch sponsors as Yahoo Travel takes off.

New Advertising Formats and Measurement Opportunities

Yahoo unveiled new video and rich media advertising experiences designed for the Yahoo login page and digital magazines that help brands tell powerful stories. These new ad opportunities will be available in the coming weeks.

Yahoo Splash Ads are high-impact opportunities integrated within the design of our digital magazines. Appearing on tablet and desktop, Yahoo Splash Ads offer new ways for brands to share entertaining video or hi-res images with readers. Similar to how readers interact with and share the stories, images and videos on Yahoo’s digital magazines, these ads are designed to be just as compelling as the content around them.

Yahoo also introduced the Yahoo Full Page Video Login Ads that offer an immersive 15-second video experience for viewers, and provide brands a new way to capture their attention.

comScore and Yahoo announced that they are partnering to simplify digital ad buying and measurement for marketers around the world. The partnership will provide advertisers with access to comScore’s vCE metric through Yahoo’s ad serving and reporting tools, delivering TV-comparable metrics for video, display and mobile ad campaigns that reach audiences on Yahoo and across the web.

This integrated solution will simplify the digital advertising experience for marketers in a number of ways. Advertisers will be able to set up campaigns without the labor-intensive tagging process. Then, once a campaign is live, advertisers will be able to access near real-time reports on audience reach to better adjust and optimize their campaigns.

More information about Yahoo’s Digital NewFronts announcements can be found at yahoo.tumblr.com and https://advertising.yahoo.com/Blog/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
"We do one of the best file systems in the world. We learned how to deal with Big Data many years ago and we implemented this knowledge into our software," explained Jakub Ratajczak, Business Development Manager at MooseFS, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addresse...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...