Click here to close now.




















Welcome!

News Feed Item

Yahoo Gives First Look at its New Video and Digital Content Programming

At the 2014 Digital Content NewFronts, Yahoo! Inc. (YHOO) today unveiled the first of its new original long-form shows, a new partnership with Live Nation for live streaming concerts, the all new Yahoo Travel digital magazine, and new advertising opportunities and measurement capabilities.

Yahoo CEO Marissa Mayer, CMO Kathy Savitt, and Ned Brody, head of Americas, presented Yahoo’s vision to make digital video more inspiring and entertaining for consumers and advertisers. They were joined onstage by a star-studded lineup including Executive Producer Mike Tollin; Kevin Love of the Minnesota Timberwolves; Live Nation CEO Michael Rapino; New York Jets head coach Rex Ryan; the stars of Comedy Central’s “Broad City,” Abbi Jacobson and Ilana Glazer; and Kraft Foods Executive Vice President Jane Hilk. Yahoo News Global Anchor Katie Couric also interviewed Bobbi Brown, Yahoo Beauty Editor in Chief; Paula Froelich, Yahoo Travel Editor in Chief; Josh Wolk, Yahoo Entertainment Executive Editor; and Joe Zee, Yahoo Fashion Editor in Chief and Executive Creative Editor.

“We are in a time of rapid and dramatic change in how people read and view content online. Our goal is to not only enable the future but also to help invent it,” said Kathy Savitt, CMO of Yahoo. “Yahoo is focused on connecting artists, storytellers, great content producers and brands with the audiences they want -- at scale, across devices, every single day.”

New Original Programming, Premiering Exclusively on Yahoo

Yahoo today announced the first two original comedies in its new lineup of long-form shows. The new shows will join the growing collection of award-winning comedy programming available on Yahoo. Each series will launch on Yahoo Screen next year and will deliver 30-minute episodes viewers can enjoy all at once on the Yahoo Screen mobile app, desktop, or in their living rooms on Apple TV and Roku.

From three time Emmy nominee Paul Feig (“Freaks and Geeks,” “Bridesmaids,” “The Office”), “Other Space” is a galactic adventure set in the early 22nd century, when the human race has mapped most of the known universe, failed to find alien life, and frankly gotten a little tired of the whole thing. A spaceship on a routine collection mission stumbles into the greatest discovery in history: an alternate universe, far stranger and way more dangerous than ours. Now the ship's crew -- a collection of overmatched rookies, feuding siblings, burned-out veterans and obsolete robots -- has to explore this new universe to try and find a way back home alive. (8 half-hour episodes)

From hit TV executive producer Mike Tollin (“One Tree Hill,” “Smallville,” and “Varsity Blues”) and two-time Emmy nominated director Bryan Gordon (“Curb Your Enthusiasm,” “The Office,” “Party Down”), “Sin City Saints” is an off-beat comedy set in the front office of a fictional pro basketball expansion team. The show will revolve around Jake Tullus, a Silicon Valley tycoon whose lifelong dream was to buy a pro basketball team but quickly finds he’s in over his head. The group he assembled won’t be much help. “Sin City Saints” will follow the triumphs, travails, and transgressions of Las Vegas’ first major league sports franchise. (8 half-hour episodes)

Katie Couric also unveiled two new shows launching this summer. First, a series called “World 3.0,” featuring the disruptors, scientists, builders, innovators and social entrepreneurs who are “hacking” life as we know it. The second is a series called “Now I Get It,” which aims to help people better understand the news drivers and issues of the day by giving them a short, visual explanation in a shareable video.

Yahoo Partners with Live Nation to Bring Fans Largest Collection of Live Concert Streams on the Web

Savitt also announced a new initiative that will bring millions of viewers live programming and unscripted moments across music, sports and entertainment: Yahoo Live. As part of the initiative, Yahoo will launch a new Live Nation channel on Yahoo Screen. Beginning this summer, Yahoo and Live Nation will begin producing the largest collection of U.S. concert live streams on the web: one live concert, every day, 365 days a year.

The Live Nation Channel presents new ways for brands to reach music fans through sponsorships that enhance the viewer experience with content such as exclusive interviews, backstage sneak peeks and even special performances. Kellogg’s, one of the world’s leading CPG brands, today was the first to announce a sponsorship with Yahoo and Live Nation.

Introducing Yahoo Travel

Starting today, Yahoo is bringing readers a first-class ticket around the world with the launch of the new Yahoo Travel -- an immersive digital magazine that makes those daydreams to getaways near and far a reality.

Yahoo Travel brings together an all-star team of explorers and cool-hunters who have a passion for discovering the world’s most amazing places, including Laura Begley Bloom, former Deputy Editor of Travel + Leisure; Jo Piazza, best-selling author and former Executive News Director for In Touch and Life & Style; and Yahoo Travel’s own Greg Keraghosian. The team will cover everything from solo trips and exotic adventures, to affordable family vacations and luxury escapes -- with memorable videos, stunning photography and insider information to make travel dreams come to life.

Yahoo Travel offers the same seamless native advertising, with sponsored articles and videos that are just as engaging as the stories around them. Brands can connect with readers through beautiful images, compelling videos, and sharable stories. Las Vegas and Walt Disney Parks and Resorts are the launch sponsors as Yahoo Travel takes off.

New Advertising Formats and Measurement Opportunities

Yahoo unveiled new video and rich media advertising experiences designed for the Yahoo login page and digital magazines that help brands tell powerful stories. These new ad opportunities will be available in the coming weeks.

Yahoo Splash Ads are high-impact opportunities integrated within the design of our digital magazines. Appearing on tablet and desktop, Yahoo Splash Ads offer new ways for brands to share entertaining video or hi-res images with readers. Similar to how readers interact with and share the stories, images and videos on Yahoo’s digital magazines, these ads are designed to be just as compelling as the content around them.

Yahoo also introduced the Yahoo Full Page Video Login Ads that offer an immersive 15-second video experience for viewers, and provide brands a new way to capture their attention.

comScore and Yahoo announced that they are partnering to simplify digital ad buying and measurement for marketers around the world. The partnership will provide advertisers with access to comScore’s vCE metric through Yahoo’s ad serving and reporting tools, delivering TV-comparable metrics for video, display and mobile ad campaigns that reach audiences on Yahoo and across the web.

This integrated solution will simplify the digital advertising experience for marketers in a number of ways. Advertisers will be able to set up campaigns without the labor-intensive tagging process. Then, once a campaign is live, advertisers will be able to access near real-time reports on audience reach to better adjust and optimize their campaigns.

More information about Yahoo’s Digital NewFronts announcements can be found at yahoo.tumblr.com and https://advertising.yahoo.com/Blog/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...