Click here to close now.


News Feed Item

SapientNitro’s Nigel Vaz joins ‘The Marketing Society’ Board

SapientNitro, part of Sapient (NASDAQ: SAPE), announced today that Nigel Vaz, SVP and European Managing Director, has been elected to the Management Board of The Marketing Society – the UK’s leading marketing association.

Vaz takes up the non-executive role of Director for The Marketing Society – a not-for-profit organisation owned by its members – with immediate effect. He joins a 22-person Board of senior marketers that includes Google’s Vice President of Marketing Yonca Brunini, British Airways Head of Brands and Marketing Abi Comber, P&G’s Corporate Marketing Director Roisin Donnelly and John Lewis Director of Marketing Craig Inglis. The Marketing Society’s President, on a two-year term, is CEO of United Biscuits Martin Glenn.

The Marketing Society is an exclusive network of 2,600 senior marketers that exists to encourage members to become bolder leaders by supporting the development of leading-edge thinking and seeking out and promoting evidence of effective marketing. Over the 55 years of its existence, the Society has become one of the most influential drivers of marketing in the world.

Vaz’s appointment comes early in the two-year tenure of Marketing Society President Martin Glenn, the CEO of United Biscuits and a former Pepsico marketer. As one of relatively few senior marketers to have made the transition to CEO, Glenn aims to equip The Marketing Society to enable more marketers to rise to the top of their organisations by championing the financial value of marketing excellence.

A member of Sapient’s global leadership team, Vaz’s roots are in business strategy, where he has consistently helped clients to build businesses and create sustainable value propositions for their brands by operating at the intersection of strategic thinking, creativity and technology. Prior to Sapient, he was a successful entrepreneur, as co-founder and Managing Director of a public company with interests in telecoms, consulting and connectivity solutions.

Vaz joined Sapient in 2000 and has helped to take SapientNitro in London from a startup a decade ago to become the largest independent agency in the UK today. The agency works with some of the biggest brands in the world – including Audi, Lufthansa, Marks and Spencer, Royal Bank of Scotland, Sky, Tesco, Unilever and Vodafone. Vaz is an elected member of the Institute of Practitioners in Advertising (IPA) Council, Ambassador and Digital Hall of Fame Inductee at the British Interactive Media Association (BIMA) and reigning ‘Individual of the Year’ for the DADIs (Drum Awards for Digital Industries).

Stephen Maher, Chairman of The Marketing Society, said: “I am really excited that Nigel has accepted our invitation to join the Board. With our drive to truly internationalise The Marketing Society – and our successful launch last week in Asia was our first stage on this exciting journey – as well as our desire to drive the tech and digital agenda even more with our members, Nigel is the perfect candidate to join our stellar Board and further support Marketing Society Chief Executive Hugh Burkitt, Managing Director Gemma Greaves and the team in Teddington in their brilliant work.”

SapientNitro’s Vaz said: “The Marketing Society’s mission is to help members to think differently about the challenges they face, and to become bolder leaders as a result. As the pace of technological change accelerates and empowers connected consumers globally, the need to have empowered marketers fully equipped to drive the transformational agenda at the top of their organisations has never been greater. I’m delighted to have been invited to join the Board and to help drive forward the Society’s agenda.”

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce. We call it StoryscapingSM, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit

Sapient is a registered service mark of Sapient Corporation.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT ...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
“All our customers are looking at the cloud ecosystem as an important part of their overall product strategy. Some see it evolve as a multi-cloud / hybrid cloud strategy, while others are embracing all forms of cloud offerings like PaaS, IaaS and SaaS in their solutions,” noted Suhas Joshi, Vice President – Technology, at Harbinger Group, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.